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Personal Narrative: What I Do When Outsourcing Tasks

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When I give a job spec to an out tasker, I sometimes use a video. What I did on one occasion was I got a pen and paper and mocked up what I wanted to have happen from a little software flow chart and then used the iSight camera in the Mac. I held the note up to the screen and took a photo of my notepad. I then just opened up the image on my computer screen and then screen captured me talking through the notepad. It was my mouse moving on the screen going through, talking through my really bad sketch. It was really basic. That's the detail of what you have to do when outsourcing tasks today.

So I did those little mock ups that I cut out of Word, did another little screen capture video of the original sales page that I wanted to have changed and then sent this email. 'Basically it is a redesign of the sales letter, you'll see a bunch of videos on the blog that I want to incorporate and then check out the other videos I talk about.' This is basically the brief …show more content…

I needed another sales letter for that website recently where I sold for Father's Day some unframed carpet for $90 that I got hold of from the Cricket Club in Melbourne. I did a little four day marketing Frank Kern style cash machine launch. This was my original brief to him: 'I've mocked up a sales letter in Word. Could you just make it look pretty?'

So I just cut and pasted some images dragged off a website, copy, inserted some images just choosing the basic drag and drop into a sales letter side of things. I did my version of a call out box. Here's some screen capture material done, add to cart button. Rather than say, I want a sales letter written for my small business outsourcing projects, here's the copy, I mocked up roughly how I wanted it to be. I got the end result for $150.

He did make one slight tweak to it, rather than go back and forth for an hour and a half because I gave him a pretty ugly, yet detailed brief. It all comes back to how close you can get to giving the

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