Marketing Strategy For Sweet Tea, And Unsweetened Iced Tea

The author chooses t0 write the report about Anheuser-Busch’s Bud Light because it is the best-selling beer in the world. In this report the author has outlined in detail the current status by using the SWOT and PESTLE analysis of the company Anheuser-Busch

Dutch Bros. Coffee objectives are to generate a steady stream of revenue through the business to Consumer (B2C) coffee services industry. The goal is achieved by maintaining a low cost to develop & maintain their business through small franchise establishments that service a massive volume of customers.

Tim Hortons is currently recognized as the largest fast food restaurant chain in Canada. It provides a variety of products that are appealing to a broad range of costumer choices and the prices are relatively attractive for most of the consumer range. They prices are priced low and that’s why they are often favored by people. The company’s product line consists of premium coffee, espresso-based hot and cold specialty drinks (including lattes, 3 cappuccinos and espresso shots, specialty teas, fruit smoothies), home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods.

First, He takes medicine for an example and hypothesizes that people buy the more expensive brands because they expect it to work better because it cost more. He proves this claim through his application of the Rosenthal Effect by selling the same brand medicine to people but telling them that one brand was more expensive. His results showed that People said the more “expensive” brand worked better. In another perspective, he uses the category of sports and the fact that individuals who watch them tend to have a skewed judgment on whom they believe will win because their judgment is clouded by the of favoritism of a particular team.

This analysis includes two articles focusing of the paradox of choice, “More is More: Why the Paradox of Choice Might Be a Myth” by Derek Thompson and “The Paradox of Choice” by Barry Schwartz. "More Is More: Why the Paradox of Choice Might Be a Myth" started off with an example on jams. Researchers presented many types of jams to attract shoppers. In one experiment six different types of jams were presented for the shoppers, the other experiment presented twenty-four types of jams. There were much more sales for the twenty-four types of jams than the six types of jams. Derek Thompson, the author, went on to explain that having options make us more confident in the choices we make. Another research was conducted, where participants were asked if they would buy the only TV that was at a Best Buy store, even if it was what they were looking for. Only nine percent of the participant said they would buy it, because they want to compare that television to other televisions to see if they are getting a good deal.

Mystic Monk Coffee is a company well-known by Father Daniel Mary, the Prior of the Carmelite Order of monks in Clark, Wyoming. The monks are a group of 13 living in a small home. Coffee sales are used to support the brotherhood and to eventually expand the order.

Such a bold position requires a new approach to marketing.  The authors present a thesis of the Influence Mix, which introduces that there are three influences on consumer decision-making — the individual’s prior preferences, beliefs and experiences (P), other people and information services in the form of reviews and

Having seen the packaging, the consumer picks up the drink out of curiosity, while other iced tea drinks have flashy fonts or colors for packaging, 'Arizona ' Green Tea maintains its oriental look, providing a contrast that attracts the eye of the consumer and sells itself. The tea comes in a bottle with a light green opaque film around it. The film is illustrated and the top to the bottle is secured with a paper seal colored with an intricate and geometric design. The two other main ingredients follow the Green Tea wording on the label. The wording Green Tea itself is written in both English and Chinese.

The primacy effect theory and the effects of sequential positioning provide insight into human memory recollection than can be, and is often exploited beneficially. The primacy effect is carefully taken into consideration in many aspects of advertisement or most any type of persuasion. One common example of the primacy effect in advertisement is the logical placement of positive and meaningful information at the very beginning of an ad, thus intending it to be better remembered later by the audience. This type of placement is also true in almost any type of persuasion, such as acceptance of new

Products or services need to be bought. Without marketing, this is generally not going to happen. Marketing is a planned set of phases, either simple or complex, or in between. Marketing plans include an overview, mission statement, SWOT analysis, marketing objectives and strategies, and, lastly, implementation, evaluation, and control. This is the exploration of such a marketing plan for a new product line of a non-alcoholic craft beer, “Mountain Brew Review” (MBR), created under the umbrella of parent company, Molson Coors (MC).

Tim Hortons is a multinational and recognized brand in North America that holds an immense level of prestige in the fast food industry specifically known for its coffee and donuts. For over half a century, the Tim Hortons brand was able to capture the hearts of Canadians from all over the country and ultimately, grew into a leading industry giant today.

Each and every player of soft drink industry mainly targets the age group of 15 to 30. Though some brands only focus to the urban people and some targets only to rural people. Some targets only to female and some targets to male only.

The spillover effects that hit the consumer market eventually accelerate the process of positioning the product image in their minds.

Branding has been effectively used as a strategic tool for marketing by innocent smoothies and that helps the company to maintain its share in the market or in keeping its competitive position. Innocent has developed its brand image by providing excellent satisfaction, by being genuine, healthy and socially responsible in the eyes of their consumers and once the image is developed, they were able to attract the customers. It is because of brand and its perceived value that consumers are loyal and committed to the Innocent products and they do not look for any substitutes (Ginden, 1993). Customers also perceive it less risky in buying a brand product with which they are emotionally attached. It is more important for products like innocent drinks which the customers have to consume and which has direct impact on their health and body.

Coca Cola is the world leading manufacturer, marketer and distributor of non alcoholic beverage. Coca-Cola Zero has been one of the most successful product launches in our history. In 2009, we sold more than 600 million cases globally. As of September 2010, Coca-Cola Zero is available in more than 130 countries.