Boundies Case Summary

▪ Special screenings with access to a premium food and beverage menu for VIPs only

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

10. Conducting a Market Opportunity Analysis (MOA) is the first step in developing a marketing strategy.

dancewear apparel. This will have a positive impact on the inventory sold by the company.

A. Describe the environment, as viewed by Michael Porter’s model of competitive forces, that Valuejet was trying to compete in. consider competition, suppliers, customers, new entrants, substitute products? The five competitive forces that shape strategy are competition, suppliers, customers, new entrants, substitute products. Michael E. Porter demonstrates how the five competitive forces can be used in any industry. The results from all five forces not only look at the narrow aspect of competition rivals but as well as broader aspect of competitive interaction within an industry. These five competitive forces can also be used in the case of Valuejet. Competition within the airline industry is highly

Lastly, the company suggest to expand their current inventory through increasing production and capacity. With the increase in production rate the company can gain more consumers as a whole through supply and demand. Doing this would give the company an opportunity for more exposure and perhaps better brand recognition.

6) Firms using mobile marketing to reach out to its customers may benefit from this type of marketing because it provides timely information to its customers as they go about their days activities. This would be especially useful for short term sales on products. If I was to get an e-mail notification of a two day sale at thegolfworld.com, I am able to use the link to view sale items right away.

Products are moderately differentiated. Although the clogs look alike they are vastl different in terms of the injection molded material, shape and fit. Medium

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

The company’s can be attributed to several reasons. Primary reason for their success would be their motto of simplicity. They have kept products simple and elegant apart from their marvelous functionalities. In order to simply a product, they have never compromised on the capabilities of the machine.

Our products are manufactured for quality and comfort, and they’re tested by fishermen and women all over the world who have, at least, one thing in common: they know it’s all about looking and feeling great while in pursuit of the BIG FISH!

Third, Old Navy’s competitors already have intimate apparel lines. Kohl’s, Target, Ross, and H&M have various products for a family at good prices. In order to not lose current customers by the competitors and to compete with other retailers, Old Navy also needs to make something that Old Navy doesn’t have yet, which is an undergarment line.

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

NT manufactures and sells toiletries, fragrances, gift items and linens that are all made from 100% natural agreements and sourced in the UK. The company runs a ‘Naked’ range which includes a new line of hand embroidered linen sheets, pillowcases and duvet covers marketed under the name ‘Sleep Naked’. The marketing department has recently come up with a new advertising slogan ‘Naked Products Don’t Fly’, which follows on from the earlier slogan ‘The Naked Truth – No Lies’.