Logistics in Pharma Sector

This paper is intended to shine a light onto distribution channels, both direct and indirect, as well as, provide a better understanding of channel levels. It will also deal with the different channel organizations, including conventional, horizontal, vertical and multichannel marketing systems.

Lamb et al. (2008) suggests that non-traditional channel provide a manufacturer serving a niche market with a means of gaining market access and customer attention without having to establish channel intermediaries. Again non-traditional channels can also provide another avenue of sales for larger firms.

Logistics is planning and executing of the movement and support of forces. When examining logistics I have to draw from my most

satisfaction and to remain competitive in the industry. This is referred to as multi-channel integration

The objective of the companies undertaking this is to make it easy for a consumer to buy from them in whatever way is most fitting. An effective multichannel needs to be sustained by respectable supply chain management systems, so that the specifics and prices of products on offer are consistent across the different channels. It also could be sustained by meticulous analysis of the return on investment from each different channel, quantified in terms of customer reply and change of sales. The stimulus each channel delivers to sales can be gaged by attribution developing.

brd sponsorship: national (manufacturer) /private (reseller), licensing, co-branding. brd management ee – line extension en – brand extension ne – multibrands nn –new brands. brd communications experiences +touchpoints, brded entertainment.retail+wholesale upstream: raw material, downstream: marketing channels and customers. “sense-and-respond” view = demand chain. value delivery network: partners of suppliers,distributors,customers to improve system in delivering customer value. channel members value –information, promotion, contact, matching, negotiation fulfill ,physical distribution, financing, risk taking. channel lvls : direct v indirect flows: physical, ownership, payment, information, promotion. conventional dist’ channel: independents, profit-seeking vertical management system (prod, wholesale, retail as unified system) corporate: 1 owner contractual(franchise): independents joining together through contracts to obtain higher sales administered: coordinates through size of 1 power franchises: manu- or serv- spons retailer, manu-spons wholesaler horizontal ms: 2+ companies join together multichannel ds: firm sets 2+ m channels to reach 2+ cust seg disintermediation: removing intermediaries or displacement of resellers) m channel design: analyzing customer needs, setting channel obj, types+# of intermediaries (intensive, selective, exclusive), evaluating channel alt. (economic, control,

Any product or service in the marketplace utilizes distribution channels to reach its customers. Although the manufacturers and services providers can and do provide their goods and services directly, utilizing distribution channels multiplies the number of goods and services that reach the marketplace (Advameg, Inc, 2011). Therefore, distribution channels can increase market share and profit margins since these distribution channels help the company’s product reach its target segments and enter into new marketplaces (Advameg, Inc., 2011). As they enter into new regions, stores, and the like, manufacturers and service providers can capitalize on these channels and markets by cultivating

One of the most evident aspects of an industry's profitability and economics is the structure of its distribution channels. For the automotive industry, channel integration ranges from franchises of dealerships to outright ownership of the entire distribution channel (Tung-Zong, Polsa, Su-Jane, 2003). Channel integration in the automotive industry has shifted from being primarily focused on new car sales to creating customer relationships over the lifecycle of a vehicle. This approach to lifecycle-based selling and customer relationships have also been designed to capture greater proportions of services revenue, which are often the most profitable for

There is a remarkable increase in the form of strategic alliances, merger, and acquisitions, joint venture, takeover, etc. among national and international commercial marketplace. The primary reason for the adoption of collaborations is so as to fill in the remaining gap for an organization to remain competitive over the competitors in its region. The strategic alliance is such type of collaboration, which is used by companies by working together towards achieving their goals and objectives adequately (Volkmann, 2012). For example, Microsoft and Nokia made a strategic alliance for the purpose of developing a quality based Windows mobile phone for acquiring a significant market share in the mobile industry. Similarly, ‘CISCO Systems’ partnered with China’s largest e-commerce company ‘Alibaba’ to deliver exceptional services to their corporate clients.

Westminster Company is one of the largest manufacturers of consumer health products, based in US. Their distinctive name and company logo are recognized throughout the world. Westminster was originally founded as a family-owned pharmaceutical supply business in 1923, the company has expanded, by virtue of aggressive new product development, into a global provider of health care consumer products. It consumes three wholly owned subsidiaries, manufacturing grocery product, drugs, and mass merchandise. Intense rivalry in the market, and distresses of having an effective supply chain, made the company evaluate its supply chain and logistics. The primary focus of its research was the key clients of the three companies. To understand logistics the company must first know what logistics is and how it works. Logistics is defined as a business planning framework for the management of material, service, information and capital flows (Logistics World , 2014). Logistics is an important function of the business and without a proper logistics system, all the manufacturing, marketing and other activities would fail, overall resulting with the company failing to reach its full potential. After thoroughly analyzing the case study of, Westminster Company, to improve their current logistic strategy, they would need to implement the following strategies: developing and analyzing a new system to focus on strategic effort to ship their products in a timelier, efficient and in a more accurate

Logistics Logistics involves the integration of information, transportation, inventory, warehousing, material-handling, and packaging within an organization. With Wal-Mart this was stemmed from Mr. Walton’s idea of “discount retailing.” It was with this idea and the lack of transportation to

To what extent does the organisation use multiple channels to deliver sources of value (can be product/service related, process related or communication related) to its customers?

Channels may have different specialities by nature on some product or pricing strategies. Then, complementing eachother can be hard for them.

Strategic distribution channels lead to a competitive advantage from the configuration network. The chain of businesses through which a good or service passes

It is imperative for a business to effectively be able to reach out to both its customers and its potential customers in order to be successful. In order for this to occur, companies must develop and utilize the both individuals and groups to deliver the direct flow of products from those producing and providing to the company’s customer base (Pride, 2014). Marketing channels serve many facets and angles through its successive formation and provide the company with the ability to make products available to customers when and where they are needed, and in the exact amounts that they are needed (Pride, 2014). Marketing channels are also most useful tools for management because it is useful in a company’s development and establishment of an effective marketing strategy.