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Essay about Lash Out Beauty, Owned and Coyrighted by Kendra Auga

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I. Lash Out Beauty Lash Out Beauty is owned and copyrighted by Kendra Auga. Kendra is a licensed esthetician that performs beauty services on her own. The company started off as a hobby and was home based in the beginning of 2012, as the business grew the client list did as well. The brand was finalized and launched in late 2012. Lash Out Beauty offers facials, waxing but most importantly lashes.Semi-permanent eyelash extensions are synthetic eyelashes that are applied individually to each natural lash. They are applied by an intricate and exact process and must only be applied by a licensed professional. Eyelash extensions add thickness and length, in addition to darkening the appearance of your lash line. They are great for special …show more content…

Although she did loose a few customers because they had to cut back. Some customers’ lash extensions were no longer being done every two weeks. Other then loosing a couple regular customers, it didn’t affect the business as much as it could have. II. Marketing a. a major marketing effort used by the company is online quick and easy to the point forms of advertising. sales are posted and customers can see them and might consider setting an appointment. potentially customers can see that a friend liked the fan page and might be curious. the company also participates in beauty shows, such as expos and informational confrences. Customer might feel more loyal since this is a small business instead of a huge corporation, so they participate in the helping small businesses’ events. a marketing stratgety currently is only to push more towards advertising outside of the social media and more into other businesses. To grasp more attention advertising in local spots where potienl customer might linger, is a goal for this company. a business plan is underconstruction again. so far the busniess plan is to form a better budget inorder to add more facial cleaning machines. A better budget would mean more money to expand its selection on services. b. lash out’s marketing mix is very straight foward and easy to understand. the price portion rarely varies and although there are sales, the prices rarely drop. the customer uses the serice

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