How To Enter Groupon

Groupon is an internet website company focused on generating revenue by utilizing relationships with merchants to provide consumers with discounts on select items. The goal of the discounted vouchers is to drive additional consumer store traffic and generate revenue for merchants which are shared with Groupon via a predetermined contractual percentage. Groupon generates visibility and exposure with email and social networking to increase consumer spending at specific merchants. Groupon has many features from personalization of product offerings to specific demographics and target segments. In addition, a more defined value proposition allowing merchants an opportunity to showcase their own product offerings on

In conclusion, the understanding of consumer behavior mixed with the growing social trends of technology was a crucial part in the growth of Groupon in 2008. By being able to understand consumers and the target market, Groupon were able to affect the wants of their customers and help start their process of the purchase decision using daily deals, providing them with warranties such as the “Groupon Promise” and discounted prices.

The three problematic areas that Groupon will face in its future are use and repeat purchases, managing its growth, and high levels of competition. For some of us we by our coupons months in advance and forget to use them which often leaves us dissatisfied about the purchase. Still with its lack of customer loyalty new subscribers are flocking to the website, which has created a demand for continuous expansion of the company’s infrastructure as well as goods and services that it offers. Moreover, the inundation of mobile devices has created some competition. Now anyone with a smartphone can save money on the spot. This has leveraged the competition against Groupon. For example will shopping at Kohls I used a 20% off coupon I found on my phone

Groupon is a deal of-the-day site giving top notch rebates on products or administrations for occupants of a specific market. This deal as of now exists in more than 150 urban communities in North America and in more than 100 around the world. Essentially, Groupon highlights an area particular coupon every day, and the offer just winds up plainly substantial if a specific number of individuals additionally buy the rebate (subsequently the name-a straightforward blend of the words "Amass Coupon").

Groupon is a real deal industry that operates within the Electronic commerce also referred to as e-commerce is a module of business that employs computer networks, namely the internet to trade and to sell and buy. At its essence it is an industry that uses technology and the internet to conduct business. Moreover, the e-commerce industry may employ online shopping where customers can use internet access to shop and trade between businesses or between customers and businesses. Groupon is a geographically diversified publicly traded company that operates based off of the ecommerce sale of the day model. This industry business model caters to customers shopping for deals and employs the means of using marketing, and cost saving strategies to entice potential clients by offering discounted coupons to potential clients for savings at various groups. There are discretionary concerns that are notably present for companies that operate in this industry, namely the fact that in a weak economic environment people are less likely to spend money on memberships at clubs and eating out at premier places.

Groupon has aggressively promoted its well-known green and black logo through various means online such as affiliate marketing, referral programs, and search engine marketing by creating a strong brand name (Wheelen, Hunger, Hoffman, & Bamford, p 11-15). Groupon’s brand name is undoubtedly associated with the “daily-deals” offered by local companies within particular cities. This resonates with people who have conservative spending habits and limited income. This has attracted the large number of subscribers which adds to the value desired by

Groupon is a business that partners with other businesses to give consumers deals on various products and services (Ferrell, O.C., Hirt, G.A., & Ferrell, L., 2014). The best thing about what groupon does is it forces purchases from groups of people instead of a single person. Because of the type of business Groupon is, it has to communicate with the consumer as well as the businesses. When it comes to the customer, most of them use Groupon for the value of products and services as well as the discovery of new things to buy and do. The type of service Groupon provides makes it hard for customers to look elsewhere for similar benefits. When it comes to marketing its service to customers, Groupon uses social media sites such as Facebook (Ferrell

We are rapidly becoming as large as Google, Facebook, and Groupon. But, we were also started to save Consumers millions of dollars each and every day, but shopping in businesses like yours.

The chosen industry of this research is focused on the internet based business of Groupon. This company is a deal-of-the-day website that is able to offer its members discounted gift certificates and services that are able to be used at local and national companies that are affiliated with Groupon. They made their debut in November 2008. Their first market was only in Chicago then closely followed by Boston, New York and later Toronto. By the end of 2010 Groupon was able to serve around 150 markets in North America and another 100 markets in Europe. At that time there were about 35 million registered members or users. Andrew Mason is the mastermind of this uniquely formed business (Groupon, 2015). His business idea has lead him into

This article from the Economist discusses the Groupon, which is a global e-commerce marketplace that offers online coupons for bargains at shops and restaurants. Nowadays, more and more people use Groupon to get some online discounts, and it is very helpful for people to buy a product very cheaply in order to save money. It is undeniable that Groupon created a new market and it is definitely the “first-mover”. According to what we have learned in our international business class, the “Early mover” has many advantages. The “daily deal” idea attracted many customers, and helped Groupon gain the market power and customer loyalty. Because of the first-mover advantage, Groupon had many preemptive opportunities and it developed rapidly. Groupon’s

“Groupon! Get your Groupon! Hot off the presses!” It wasn’t too long ago Groupon Inc. was the darling of Wall Street. Institutional and individual investors alike were anxiously anticipating an opportunity to buy shares of the company dubbed by Fast Company as “the most exciting thing to happen to retail since eBay.” That excitement was mirrored on November 4, 2011, Groupon’s first day of trading on the New York Stock Exchange, as the price sky-rocketed to a high of $31.14 compared to its initial $20.00 IPO valuation. However, that unbridled enthusiasm has dwindled since as the stock has plummeted to an all-time low of $3.83 as of Friday November 2, 2012 (Yahoo! Finance 2012). Let’s take a

2. Local merchants have a mixed reaction about Groupon. What is your opinion- is it good for merchants or not?

With the internet technology, everyone can stay at home for online shopping. What’s more, if you can enjoy daily discounts with all the information, home delivery and 24-hours daily operation, that’s all can be found by buying Groupon. Groupon, the company has successfully captured millions of online consumers throughout the world. The marketing strategy of Groupon captures the consumer behavior. Consumer buying behavior, defined as... “The buying behavior of final consumers, individual and households who buy goods and services for personal”.Groupon consumers mainly responses to:

Founded by Andrew Mason, Groupon stemmed from ‘The Point’, mason’s first website that had been launched in 2007 (Sennett, 2012). The Point was mainly based on social action; that if sufficient people believed that there was an issue that needed solving, they would take responsibility and solve it. Although The Point had failed to reap the expected revenue, it played a significant role in enlightening Mason and other stakeholders on the importance of group action. In that case, in November 2008, Groupon was launched with the aim of achieving a buying power that was collective (Sennett, 2012). On its inception as a website from The Point, Groupon, deploying the group persuasion concept, offered massive discounts via mass purchase. At first, the

Groupon has been the primary source of bargaining leading individuals to try promotional offers at restaurants, stores, and more. Their model works because shoppers are always looking for the best deals to gain more value than they are willing or able to pay, enabling them to become a trusted guide to local businesses. Their success now drives from the shift from searching and cutting for coupons to the digital collection of coupons with a wide array of categories and search capabilities to narrow your options that will best fit your preference. Other ventures such as LivingSocial, Amazon Local, Sweetjack, DealChicken, Half Off Depot, Plum District, and TravelZoo have practiced the same concept as Groupon but have not successfully executed or met the high levels of activity as Groupon. Groupon has been triumphant in their practice as opposed to other similar ventures by offering more deals with better discounts within the user’s area than the other social media marketing sites and the offers continue to expand worldwide. Groupon covers 185 cities while Living Social only acquires 140. According to DigitalBuzz 2011, the Inforgraphics portray Groupon to having 5 million subscribers, 18 million Groupons sold in North America, $700 million saved in North America, a $30 average coupon price, with a 57% average Groupon discount. Joe Pulizzi claims an increase of subscribers to 70 million. Similarly to online shopping, Groupon permits users to store deals in their shopping carts,