How Culture Does Influence The Consumption Of Brands Towards Consumers Essay

In this report, I prove that Apple’s iPhone has dominated all other smartphones in the years leading up to 2016. It is the epitome of what a globally recognized product can accomplish when considering how quickly it globalized and the image it provides for those who buy an iPhone. Owning one of these phones is not only a statement, it holds power and value that other smartphones simply cannot top. The company owns the stage when compared to other smartphones, and it’s journey to become the world’s second-largest mobile phone manufacturer is truly incredible. In fact, not only does it lead in technology and phone production, it’s become the largest publicly traded TNC in the world. Everything from its assets to its brand loyalty prove why it has expanded across the globe, and will continue to for many years to come. Apple Inc. has globally expanded by outsourcing nearly every level of its production and became one of the most successful and revolutionary TNC’s in the world, mainly due to the release of the infamous iPhone in 2007.

This semester having to track all of my buying has been very helpful and eye opening. I was able to break down all of my buying into 8 categories; clothes, food (groceries), food (restaurants), entertainment, gas, gym, miscellaneous, and school. I was able to conclude that most of my purchases were paid with a debit card with the exception of my school payments. Most of my purchases were in store with the exception of a few purchases online. The majority of my purchases were wants and not necessities, and after doing this project throughout the semester I have a lot of unnecessary buying. This paper is a reflection of all of my buying.

I don’t think a real authentic community could ever be found on a virtual church site. According to Chapter 6: The Internet and Christian and Muslim Communities, “The internet has become one of the most important resources for information as well as misinformation, playing important roles as both shaper and reflection of the world’s culture.”(Peterson, 124). A distraught person seeking spiritual assistance online could receive false information about a religion and join a cult. The chapter also stated that “…such websites are plentiful, but they tend to be static and infrequently updated.”(Peterson, 130) From my own experiences a church community is rarely static unlike virtual churches.

In a 1990 book review, he praises Grant McCracken’s book, Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities, for how it stresses the importance of material good studies on their symbolic representation of social relations (Shackel, 1990, pg. 80). I emphasize this review because he repeats these sentiments in his works surrounding Annapolis in the early 1990’s and onward in relation to consumer goods. For example, in his 1993 book Personal Discipline and Material Culture, he cites McCracken’s idea of consumer goods being a part of how people symbolized their social status (Shackel, 1993, pg. 15).

Q. A: Critically analyse Apple’s approach to branding and marketing communications using concepts from B825 units five (branding) and six (communications). (20 marks)

In the brand report card, Kevin Keller presented ten attributes that the world’s strongest brands share. This list of characteristics provides a powerful toolset to measure how well a brand, as well as its competitors are managed. This assignment applies Keller’s brand report card to Apple Inc., brand and evaluates its brand strengths and vulnerabilities against its competitors (Google ®, Samsung ®, and Microsoft®) in efforts to discover areas of weakness and possible opportunities for improvement.

Apple Inc.’s has a loyal customer base because of their wide variety of products that are available to their customers. Apple Inc. constantly has to maintain commands among tech-savvy users at the high end of the market in order to maintain their high success rates. So far, Apple has won the contest for consumer loyalty. Even as Google Inc.’s Android widens its lead in the smartphone market, Apple’s iPhone poaches one in five of its customers from users of the rival operating system, according to a survey, released last week by Consumer Intelligence. Samsung, the top seller of Android handsets, only received 7% of its customers from Apple’s iOS (Schectman 2013). In a society that seems to be dependent on technology and social media, Apple is continuously growing with each existing and developing brands they offer to their customers, and with each new development there’s an excitement created by their customers causing lines at stores and preorders of products. In today’s constantly changing technological society Apple Inc. has to differentiate themselves and their products from other companies. Apple Inc. differentiates themselves by thinking differently, their management style, and

This research explore the hypothesis that overseas students today prefer branded smartphone because they have a positive perceptions towards their quality and are brand loyal rather than creating self-image. The study was conducted among 50 overseas students, form different nationality, which were collected from Navitas English, Sydney. The instrument chosen for the survey were a questionnaire which was administered informally to the students during the class time and school break. The finding revealed that the majority of overseas students had a positive perception of the

Many consumers swear their allegiance to brand names. Branding is the marketing tool many companies invest in to become an in-demand product or service on the market. According to Ogden & Ogden (2014) “The use of branding has become more important because customers relate to a brand on an emotional and personal level” (p. 305). Marketers understand the relationship between consumers and an emotional bond with their organization’s product. Marketers use the relationship to drive their brand to gain recognition and acceptance. Recognition and

Mr. Eddy Myara (salesman) expressed that the company has a clear brand strategy “Being known today as a reliable “type B” brand and to transform is the future to be a “type A” brand with a large collection of mobile phones”. The respondents at Konrow explained that the fact that they have a brand strategy is helping them to segment their customers and respond easily to customer’s needs. They are working with a new brand and it’s

The Internet is transforming the way consumers interact with companies and with each other. Online commerce allows us to locate obscure products from around the world, and consumption communities provide forums for people to share opinions and product recommendations. The benefits are accompanied by potential problems, including the loss of privacy.

The key factor to any organisation is the ability to attract and retain the best talent in the market. This is essential if your business is among the high competitors were specialised skills are in high demand. The following will demonstrate how through employer branding an organisation can strengthen their relationship with both existing and potential employees. Also how effective communication of the brands values, personality and culture may impact on the creation of a strong employer brand. A company will be perceived on how it conducts itself in the market across the board to how the potential employee imagines what it would be like to work for that organisation. An effective brand would highlight all the positive aspects such as a good employer, great place to work, and at the same time influencing recruitment retention. As a result of this a positive impression of your company will be visible within the market sector.

Over the past decade, mobile devices have developed as an integral part of everyday lives of most people. Along with its growth, customers’ demand for innovative technological features has been increasing. In the United States, Apple has evolved as the representative corporation marketing the best quality mobile devices. While Samsung devices have been considered the second best, the company has been attempting to top Apple products in the mobile marketing. Despite Samsung’s continuous effort, Apple’s fandom created by the marketing hype ranks Apple at the top. Samsung’s recent advertisement for Galaxy SIII exploits the recent release of iPhone 5 and challenges the device qualities and fanatic followers of Apple. The ad incorporates humor and sarcasm regarding iPhone 5 buyers to expose ridiculous Apple fandom and appeal to those who are non-iPhone users and instigate current iPhone users to consider the quality of their phones. Rhetorical situation strengthens the effectiveness of the ad as Samsung readily attacks iPhone 5 soon after its release. With the ongoing patent fight between the two companies, Samsung’s ad publicizes the issue and undermines Apple’s reliability with criticism of iPhone 5 qualities. By illustrating Galaxy SIII’s superior tools, the ad refutes the commonplace among most Americans that Apple products are the best in quality. The American ideology of pursuing a contemporary and trendy lifestyle embedded in the ad invokes the audience’s desire of

The Effects of Religion and Culture on Consumer Behavior Religion and Culture play an important role in influencing consumer behaviour in relation to food intake “Human beings are not born with a set of behaviour, they have to learn it. What they learn is dictated by the culture into which they are born or within which they grow up” – J Bareham (1995) Culture makes us similar to some people but different to the vast majority.

As the product becomes so much the trend in our society, people will seek the product more and refer to the product by the company’s name rather than the product code etc. Apple iPhone can be considered a brand of its own within the company.