Introduction
Google as one of the world most successful and secretive company in Internet industry growth rapidly from an unknown company to world famous company only take around 15 years. Google is an American company established on 1998 as a private company, they started to design and mange a search engine and explore the business for more areas. Google has variety of products,such as Blogger, YouTube, Gmail, Google Map, and Google Earth. On 2004 Google stock was on the NASDAQ stock market, and became the pubic company.
Figure 1 Google Timeline Source from Daily Mail, 2013
As one of the world best network services and network products provider, since the day established the company was on a very different road of how IT companies should be from the traditional model. It can be said that Google 's model was so success in today 's IT industry. It not only successfully solved the problem about disconnect of the research and development, also in the management cost and R&D efficiency achieves the optimal. Innovation, and business philosophy helps Google to become world famous company. In other hand Google was considered as one of world’s most secretive company as well. The business model and culture of Google was so unique which not every company can achieve that.
Become platform leader
Google has become the search engine platform leader in those years. Firstly Google has improve the current solution of a technique problem, that how to find the things people want in
Google is best in both success and innovation in this world of famous online market and competitive world such as Microsoft. The success and innovation is possible only if a company has a good innovation strategy and organizational culture. Google’s basic assumption is to have satisfied employees, satisfied customers and have a good revenue, market share and profitability.
Google is a well known company and many people use to talk about it, a book « The Google story » has been written and many websites are talking about this company.
Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.
Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the
Google Inc. is one of the leading corporations in the Global IT industry. It has various strengths and core competencies which make it the number one company in
Google Inc. is an American multinational technology company specializing in internet related services and products. It was founded on September 1998 by Larry Page and Sergey Brin, whilst the current C.E.O is Sundar Pichai.
Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.
Hi Jim, Impressive report on Google, the fact that this online organization has a multinational technology, specializing in not only advertising technology but cloud computing and software. Google is a household name for search engines, whenever people search online it is google search that retrieves the information. Amazing how an organization incorporated in 1996 that went public in 2004 now has over 1 billion searches daily. I also use one of the free gmail accounts that google offers that is known
Google Inc. was founded in 1998 by Larry Page and Sergey Brin. By 2000 it had become the world 's largest search engine. This case study will examine the rise of the Google search engine, how it differs from its competitors, and possible threats it may face going forward.
Google is one of most technological advance company is the world with several innovations that
In current, Google is the one of the most public companies in the world. Google is an American multinational technology corporation that is specialized in Internet-related services as well as products. For case, software, online advertising technologies, cloud computing, search engine, etc. are the major products and services of Google (Google Inc. 2015). In addition to this, there are numerous competitor of Google Inc. For example, Apple, Yahoo, Facebook, Twitter, Microsoft, etc. are the major competitors of Google.
Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are
In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”
Google is one of the most successful corporations that have ever been established. Through innovation, persistence, growth,
Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.