Google Executive Summary

• Google's name is a play on the word googol, which refers to the number 1 followed by one hundred zeroes. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman. Google's play on the term reflects the company's mission to organize the immense amount of information available on the web.

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Google receive their revenues from the advertising of their products. All services Google provide like Google Doc, Google Maps, Gmail, etc.. are expensive to create, but having users spend time on Google applications increase the revenues for the ownership. Google stock price has been increasing recently which helps owners earn money off from creating applications like Google Doc. The more applications Google create the more money they earn. Recently the world has been depending on IT in their entire life. People now would rather work on a fully online based application like Google Doc than downloading applications like Microsoft Office.

Google Inc. is an American multinational technology company specializing in internet related services and products. It was founded on September 1998 by Larry Page and Sergey Brin, whilst the current C.E.O is Sundar Pichai.

The assets and liabilities of Toronto Service Inc. as of December 31, 2008, and revenue and expenses for the year ended December 31, 2008 are listed below:

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

Google’s business model is geared towards mobile computing and the Internet. The company wants versatile smartphones that allow access to the Web and the use of applications that can be used on different devices. Google also has strength in advertising, in that they appeal to many potential customers on the Web.

Alphabet Inc. (Google) stock symbol GOOGL is traded on the NASDAQ. As of June 3, 2016, Alphabet Inc. (Google) 52 week high was $789.87 and low was $ 515.18, which closed on the previous business day at $ 730.40. The pricing earnings ratio (P/E) was $29.44. Per Yahoo Finance Analyst, Alphabet Inc. (Google) is listed as 1.8, which is a “strong buy in today market.” (Yahoo Finance. 2016.). The pros of investing in Google stocks are the continued provide consumer with new technology such as Google Chrome,

Google Inc. provides the biggest threat to Apple Inc. due to the hugely growing line of the Android market and their overwhelming ability to provide advertising to vendors. This seemingly puts heavy pressure on Apple to keep up with new products and to continue to create the next best thing. Google provides a much different way of recording their revenue. This is due to the fact that they receive revenue in a much different way. Google, unlike Apple who mostly sells products over services, sells services over products. The main source of income they receive is from providing there vendors with advertising space. As much as 96% of the company’s revenue comes from this source (Google Inc., 2012). Within this variation, they recognize revenue a little differently. Since most of the revenue comes from advertising, Google collects most revenue on a

This is a big increase from 2011, which had $52,758,000 in current assets, a total increase of $7,696,000. The bulk of this increase is due to net receivables, which could be the result from selling advertising space on credit or one of the many products Google offers. Cash and cash equivalents also had a major jump of $4,795,000, which could be the result from selling phones, advertising, apps, and other cash generating assets Google owns. This is a promising sign to investors because if they can sustain the growth hopefully enough cash will be retained and dividends will be offered.

According to the article, Google was initially called BackRub, but was changed to Google in 1997; “a mathematical term called googol, which is the numerical one followed by one hundred zeros” (Keeline 510). The term reflects Page, and Brin 's mission to organize an infinite amount of information on the web. In 1998, PC Magazine named Google the top search engine in its Top 100 Web Site because of the search engine 's “uncanny knack for returning extremely relevant results” (Keeline 510). The report from PC Magazine gave Google its first recognition in public. In 2006, Google became so popular that the word google was added as a verb to Merriam-Webster Collegiate Dictionary, and Oxford English Dictionary. Both dictionaries listed the word as “to search for information on the Internet using the Google search engine” (Keeline 510). Google search engine separated itself from its competitors because of its relevant search results.

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

September 1998 was a significant date for Google when its co-founders Larry Page, president of products, and Sergey Brin, president of technology, brought it life. Google witnessed an extreme growth where now it employees 20,000 people worldwide. Google is famous in having a management team that represents some of

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.