Gender Gap

Recreation and sport is historically known as a manly practice all around the world. Sport is typically associated with males that have led to the stereotype of sport equaling masculinity (Obenour, 2002, p. 2). A lot has changed when it comes to gender roles but it seems still to this day that women have less power than men, this is noticeable in recreation and sport in the 21st century. There has been a decrease in athletic leadership positions at the youth and college levels occupied by women ever since Title IX was passed in 1972. Research shows that female coaches has decreased by 48% and is still decreasing at a rapid rate (Blom, 2011, p. 54).

Women in professional sports fits into the Sex and Power: Global Gender Inequality class because many female athletes have experienced the inequalities in a professional sports setting. Female athletes are being put down by gender inequalities, causing less females participating in athletic programs. Women athletes are being paid less than their male counterparts. Along with being paid less, female and males are receiving unequal benefits in the form of scholarship, media coverage, transportation, and stadium conditions. The professional sport’s world is filled with the obsession of body image and sexuality. Through this obsession, female athletes have been abused from the people they trust the most. There is an increasing inequality in women’s professional sports in the form of pay, sexuality, and abuse.

Women have careers in every job field such as business, science but in sports they do not have opportunities to go ahead and pursue a successful career. If we think about it in school, sport teams there are more men coaches than women there are barely any female coaches out there that are teaching others any sport. According to Emily Dugan women were surveyed and almost fifth of the women said that their careers have stalled because managers failed to promote them or offer training as stated in the

Gender stereotypes are one of the most common encountered on a daily basis. The infamous ‘Glass Ceiling’ still exists in many areas of the professional world, restricting valid promotions simply based on gender. This type of concept can be verified by looking at comparative weekly wages of other professionals in a variety of industries. Most people will generally see female dominated occupations, such as nurse, teacher and secretary as requiring feminine personality traits and physical attributes for success; whereas male dominated occupations such as doctor, lawyer, and business executive are seen to require male personality traits for success (Sanderson, 2010, p. 344).

Continuing to brain wash the young men today with the “sports is a mans world” mentality only helps to repeat the cycle of nearly oppressing women in the industry. It keeps men feeling secure when it comes to their masculinity, yet making a woman’s fight for respect a never ending struggle.

Alvarez and Moser explore the problem of discrimination in the large company Walmart. Many female employees claim were their discriminated against in the workplace and sued the company for the unfair treatment in salary and promotion. This article shows the information of lawsuit cases for large company. The company had more awareness suing from the employee and needed to prevent it. I will use this source for backing ground for my argument. It shows 500,000 female employees files for the lawsuit in pay and promotions in violation of Title VII of the Civil Rights Act of 1964. This evidence should help me to improve my argument for discrimination in the workplace. Busteed shows that the different performance between female athletes and male athletes after graduating from college. Gallup-Purdue Index, shows that formal female athletes do better perform in their career than male athletes do. This data show how the female athletes participate in work activities and have a great achievement in the workplace and usually have a positive aspect in their sports and life. I will use this source for valid conditions of rebuttal. People might think male students perform better than female, but female are better than male students. Covert explores how women are discriminated against in the workplace. He shows 30 percent of women had the discrimination problem by using a new poll data from the Center for American Press and Elle Magazine. The different pay gap between men and women still

Walker, N. A., & Bopp, T. (2011). The underrepresentation of women in the male-dominated sport workplace: Perspectives of female coaches. Journal of Workplace Rights, 15(1),

Since the implementation of Title IX with the 1972 Education Amendments education, women athletics have increased tremendously. From 1972 to 2007 women’s college participation has increased by 138,000 and there has been a 2.7 million participant increase for high school women sports. Marketing tactics for women sports and women sports consumers have been impacted by this growth however it continues to be in the shadow of men sports. The article examines the marketing of women’s sport and the marketing of sports to women mostly on the collegiate level and makes suggestions for marketing to

Current society is built upon stereotypes and constructions that are predetermined by previous generations’ views. One of the most recognised historical constructions is the patriarchal theory, that the female is subservient to the male. However, this construction of gender power is slowly equalising, with the rise of feminist groups in the latter part of the 20th century giving reason for this occurring. Nevertheless, gender battles are still occurring, particularly in the sporting industry, which remains male dominated. Female sport has been given much notoriety over their uproar in the past decade, but is finding in a male controlled industry it is difficult for women to receive help from governing bodies. Female sport is

Women’s equality is an issue that has been around for awhile. While women have been given many rights to increase equality, including the right to vote and go to college, the problem hasn’t completely vanished. One area that still sees this is in sports. Women’s sports do not draw nearly as many fans and are not covered in the media as much as men’s sports, pay differences between male and female athletes are large, and female athletes have to wait longer to start their professional career than men, which risks their professional career before it even starts.

The next aspect we’ll be looking at, is the advertisement point of view of gender equality within sports and sporting events. Women's sports never receive as much advertisement as men’s athlete teams do. You can use sports such as worms soccer for an example, along with UFC for an example of this and college and professional females basketball teams. 
For an example of this in a larger aspect, just imagine that someone offered for you to go to the NRG Stadium in Houston Texas where the stadium that had over 70,000 fans watching the 2016 D1 men’s NCCA championship basketball game for March Madness was taking place. It was a crazy game, with what you thought a crazy come from behind win was about to take place for North Carolina, and to make

We have all heard about the gender wage gap on the news or in the current debates, but why is it any concern to you? I understand that this issue might not apply to a college student; however, you need to be aware of this issue since it could affect your major and future profession. Surprisingly, this issue even applies to males. Some argue that women are facing a wage gap because they choose more flexible professions, lack negotiation skills, and produce less as many hours as men mostly because they are assumed to devote more time to children. I disagree, because women should have the right to earn same amount of money as a man regardless of their personality,

Women have experienced a historic situation of inequality in the social as well as professional aspects. Women were normally the ones that would take care of children, do the chores in the house, and in rural areas; they would work in the field with the rest of the family. However, today’s women have become more self-sufficient and independent from the predominant male figure within every historical family. Gender inequality in the workplace is becoming less common; yet, gender is a factor that affects men and women. Especially women have been subjected to a historical discrimination that has influenced society to decide which job is more suitable for women than men. However women have confronted and tried to break down the barriers that

In the last one hundred years women have made tremendous inroads in many facets of life. Of that there can be little doubt. Women may now hold jobs, own property and participate in professional sports. Today women can compete in sports, once a vestige of male domination; there is now room for women in that arena. But even today women in sports are not portrayed in the same light as their male counterparts. To a large degree this is because of today's cultural ideal of women.

Gender Marketing is not about male versus female. It is about understanding your customer and his profile thoroughly. Marketers generally adopt the approach of neutral marketing to play safe; by and large both men and women feel that they have not been targeted by the marketers properly. The marketers should continuously strive for competitiveness and take benefits from the ever changing environment which can be facilitated by the realization of the concept of gender marketing. In this article I will discuss about the changing role of women today and how it has an impact in marketing of products like online selling, car purchase, garment purchase and food & drinks.