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Gastrointestinal Disorders And The Ways Medication Can Alter This Pathophysiology

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Millions of Americans are diagnosed with gastrointestinal disorders every year. Many can be controlled with lifestyle changes and medication. Gastroesophageal reflux disease (GERD) is one of these gastrointestinal disorders that can be controlled with medication. Looking at pharmaceutical advertising, this paper will focus on two different internet gastrointestinal medication advertisements, one that is FDA approved and one that is not. Both were found on the internet that targets the general population with frequent heartburn symptoms. Each advertisement will be critiqued individually. This paper will also describe the pathophysiology of this GI disorder and the ways medication can alter this pathophysiology. Finally, these two commercials will be compared and contrasted, including the stated use of medication, patient safety issues, and analysis of that company’s claim of its benefits. Critiquing Internet Commercial Acid reflux is something most people experience from time to time. It is usually described as a burning feeling in the throat or chest. It is only when the signs and symptoms start to occur two or three times a week that it becomes a problem. Many people will seek out information about medication that will help either through the internet, magazines or television. There are many commercials out there that promote one medication or another for this problem. Pharmaceutical advertising uses different techniques to get the viewer to buy their product. Two of

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