Functional Areas of Tesco's and Apple Five

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Apple is expanding through globalization to every major market available. Apple decided to look at their customers, ecosystem, partners, and competitors to make the Apple industry a success in business. Apple's external use was to partner up with competitors to expand user-friendly features for his Mac computers according to (Burrows, 2007). Steve Jobs went externally to cultivate the business by creating the iPod, iPhone, and iPad in which everyone uses today. iTunes became a success for the business globally as well because of the ability for customers to upload any music they wanted to various devices. Apple Inc. has transformed from a small-tech company into a global technology giant. Once known for outlining the digital future but never fully benefiting from it, Apple has been transformed into one of technology's most powerful companies in the world (Burrows, 2007).

Refer to the financial reports of Apple, Inc. for the year ended September 25, 2010

First, let’s start with the Apple Inc. mission and the company history and an introduction of what apple is and what they do and provide to the market. Apple designs high quality personal computers, music players and mobile communication devices for business, education and entertainment (Apple, 2012). Apple, through easy to use, professional software such as iOS, OSX and iTunes leads the world in digital music distribution and mobile computing with its iPod, iPhone and iPad devices (Apple, 2012). Apple will continue to create electronic devices and software that is so cutting edge that it is redefining mobile computing, media distribution, and communication.

Alsofor Applethey make sure their products such Iphone 6 etc are working andnot faulty. In addition to this the employees working in the Apple business bring success in the business as without them the business cant co-operate as much because the employees help the business to sell their products in order to increase the amount of money coming into the business. The one way they help is by matching the customers by the product. This means that the staff within the business shouldn’t be selling really expensive products to the customers but instead the staff should try and meet the needs of customers by giving them those products that they want not just because they are expensive and they want more money to come into the business.Employees are really key stakeholders for Apple as they make sure all the area within the business is controlled by professionals. Alsothe employee’s job is to sell the product to the customers making sure that the products are in good state and also they help the customers if they have difficulties in finding the best possible product for that individual.

To sell products to customers who have not yet experienced any apple products or never bought them and would like to help them feel the experience. To provide the products that are hassle free and will not disappoint the customer so they are put off products from apple and so they can have enjoyment in using the apple products as well. To become the leading mobile market in the world and by doing this they can develop products that will take technology to a whole new level. To launch new products that will intrigue their loyal customers and make them want to buy it at a good price

Another function that is really important is marketing. Marketing is a system that analyses and assesses marketing information this consists of gathering external resources and internal resources. Suitable marketing information provides decisions such as improvement of products, pricing, media selection and packaging. Apple is really good with their marketing as they use the media to advertise their products everywhere you turn you will see Apple latest products on the bus, the television, newspapers, and magazines and on the billboards which has increased their sales as they are on top of the technological industrial. Marketing builds reputation and name. Apple is very successful because the company knows how to use the media very well which

Marketing is the term where companies create their products or services awareness into the market. This goes ahead with identifying the customer’s needs and then working on purpose. The customers found to be in the centre of the whole process as they help in profit making. Marketing techniques can be defined in to different strategies which are:

Apple came back from near extinction to become one of the most revered technology companies in recent memory. They achieved this status by developing innovative design products and pushing the limits of their marketing prowess. Apple is known for their ability to listen to consumers and revolutionize market segments by providing modern design laden and feature rich alternatives to the target markets. They employ strategies that might contradict normal convention by keeping their prices high to build a brand image of prestige and promote their products through word of mouth. The impact on marketing is hugely noticeable by other companies following suit with store models

“Apple uses promotional and advertising tools to capture the attention, interest, and desire of the consumer. Apple captures our attention and interest through innovating and sleek imagery of their products on Apple's official website as well as keynotes and other publication” (Villefranche, 2011). For example Apple just released the I phone 5 which was highly anticipated and the publicity that Apple had prior to the release was tremendous and also brought in many new customers. It has been said that the first weekend the I phone 5 was available they sold 5 million phones. Apple made a plan and set up objectives and goals that they desired. Through integrated marketing they have met those goals and it allows for them to set higher goals and reach them as well. Apple also knows their competitors very well and this allows them to be in this market and compete very well.

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

From its start-up until the present, Apple’s corporate structure hasn’t changed a lot. Before his death, Steve Jobs was the one to make the calls regarding all the decisions; everything had to be passed through him. The company’s decision making processes were and still are centralized, in which the CEO makes all the decisions but it is incorporating more of a collaborative approach. The company is doing so by encouraging its hardware and software teams to collaborate. This approach however, never existed when Jobs was the CEO. Apple is considered a centralized company because it makes high capital investments that encourage centralization. It is highly competitive, offers high technology products, has a homogeneous product line, low product diversification, and has a lot of experience doing international business. Furthermore, it is organized on different basis; functional, divisional and geographical. Its functional structure is that the innovations and visions essentially come from top management and flow down the organization. Top management includes the board of directors in which they oversee and ensure that shareholders’ interests are being served for a long-term. Also, its functional structure is departmentalized and includes marketing, engineering, manufacturing, financing, IT, research and development. Its divisional functions include the products the company is offering, the market it is operating in and geographical areas. Apple has four product categories; the

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

One of the main reasons for Apple’s success and ginormous revenue gains is Apple’s vertical integration,brand reputation, marketing and advertising capabilities and strong distribution channels in the United States and abroad.

Apple Inc. is the most revered corporation of the USA, both in terms of brand equity and market capitalization. The company’s international competitive strategy is focused on the innovative product development, which Apple controls through its eight business segments: Portables, Desktops, iPads, iPhones, Music related products and services, peripherals and hardware (Lam et al. 2005).