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Fuels Consumerism In America

Good Essays

In the world today, there is always a demand and a price for something someone wants or favor that needs done. This is what fuels consumerism. Whether it’s big corporations and businesses or someone just looking for work there is always someone that can provide that demand or need a person might have for the right price. Although some Americans already faced economic stress, the recession changed consumerism and advertising, because now many American families no longer believe they will prosper forever. The recession has caused most consumers to be more conservative and shop less, buy used items, or use technology to share within the community. The economy in the United States is based on consumers spending, so when people started buying used …show more content…

Communities are starting to be more resourceful for each other and creating a creative but conservative environment. According to Rachel Botsman, “Ted Talk” there is a new product of technology emerging called swap trading. It uses the internet to create a resourceful market place to match person A’s haves and person B’s wants whatever that may be. In today’s world it would seem like a crazy idea to swap things with a person that you have never met without any money changing hands. Yet 99 percent of the trades on Swaptree have happened successfully, and for the one percent that received a negative rating it was relatively for minor reasons, like if it didn’t arrive on time. (Botsman) Today we now live in a world where people can eliminate face to face transactions and use technology to help complete the favors or transactions that people need done. This is an extremely powerful method and a good example of how the use of technology is enabling trust between two total …show more content…

Some people always have to have the latest and the best product available which may cause financial stress. Consumerism and money are both huge reasons why most households argue and have disputes. Advertising is starting to play a bigger role on the economy and culture than people think. Everyone needs to open their eyes and realize it, and accept that the times are changing rapidly. As long as there is something to sell, there is always something to advertise. Advertisers are relentless when it comes to trying to make society feel like they need a certain product. Advertisers make a competition of consumerism to where a person judged based on the way they live and what possessions they have to boost that person’s social position. According to Zoe Gannon and Neal Lawson in The Advertising Effect “The major argument society has with the advertising environment is that it should not happen in stealth; instead it should be discussed in the open and ultimately up to the society to decide what, when, where and how something is advertised. Today, there is very little spaced that a person’s eye can fall on that doesn’t have some kind of branded image on it. Advertisers are now starting to use a new strategy by targeting adolescences. “Kids 12 and under are the most influenced by advertisements” Gannon, Lawson. This is a very powerful and successful strategy for businesses. Most parents will buy their

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