This essay is intended to provide a financial breakdown and evaluation of Apple Inc. from the fiscal year 2008 to 2009. The performance assessment is based on the ratio calculated by the data from balance sheet, cash flow statement and income statement of Apple Inc. This essay contains three parts. The first part is a historical record and position in the market of Apple Inc. The second part is the assessment of Apple 's performance and the key drivers for Apple 's performance. Finally, a conclusion and recommendation for Apple Inc. According to (2000), Apple was founded by Stephen Gary Wozniak, Steven Paul Jobs and Ronald Gerald Wayne in California on April 1, 1976. At the early years Apple released many products like personal …show more content…
Apple encounters many aggressive competitors in both hardware and software market. The key features of these markets are high technology with rapid development and high competition. In the hardware market, Apple focuses on personal computers, MP3’s and mobile phones. Several PC manufacturing and selling companies such as IBM, Dell, HP, Acer and Lenovo occupied more than 50% of the market share. Furthermore, there are many competitors like Sony and Samsung in the MP3 market, even though the iPod occupied approximately 80% of the MP3 market share. In addition, a serious threat for both iPod and iPhone is free download music and illegal cracked software from the internet against the iTunes Store. According to (2000), the Apple annual report, 2009, shows total net sales increased 12% from $32.479 billion to $36.537 billion. There are two key drivers that contribute to this phenomenon: firstly, the most noteworthy increase of the net sales was recorded in the period between 2008 and 2009 where the numbers in net sales of iPhone and relate products and services rose dramatically from approximately $1.844 billion to around $6.754 billion. The increase in net sales of iPhone is 266%. The release of iPhone 3GS is an important factor for the increase. The iPhone 3GS was released on July 19, 2009, which is the third generation of iPhone. Apple released support software iPhone 3.1 in September which enhances the performance and the function of the
Apple Inc. is part of the electronic equipment industry that designs, manufactures, and markets mobile communications. Apple also creates and sells media devices, personal computers, and portable digital music players worldwide. This company was founded in 1977 and serves various customers. Apple’s top three competitors are Blackberry Limited, Google Inc., and Hewlett-Packard Company (Yahoo Finance, 2014). The purpose of this paper is to discuss the financial health of Apple by using horizontal analysis, vertical analysis, ratio analysis, and Altman’s z-score for the year 2011, 2012, 2013.
Apple Incorporation is one of the largest organizations dealing into Information Technology. Apple has a host of products ranging from Laptops, Desktops, Mobile Phones and Multimedia Devices. The company has been extremely innovative in the field of multimedia and it owes it success to one of the greatest innovators, Steve Jobs. The company has always believed in innovation and that is the major reason why it has been so successful in the mobile phone segment. In recent years Apple is second only to Samsung in the Global Mobile Phone industry. However the operations have been largely based in the United States and in times of recession any organization needs to focus on economies of scale and thus focus on growth
Apple was founded on April first, nineteen seventy six and incorporated January first, nineteen seventy seven. It was founded by Ronald Wayne, Steve
Apple Inc. is a software and electronics manufacture that was established in 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne. The first computers the company manufactured were aimed at computer hobbyists, while they worked on making their computer simpler for the non-computer users. They later succeeded in creating the Apple II model which would become one of the most popular computers in the through
Apple as explained above was founded by Wozniak and Jobs who began with the first edition of the Apple computer where for startup cash, they sold a van and used Job’s family garage as their shop premises in Los Altos, California This same garage harbored the great development of ideas and innovation techniques that resulted in the success of Apple till today (Mittan, 2010). Wozniak was the brilliant mind that invented the Apple computer while Jobs advertised and located a buyer for their first computer. From the same garage, they made and sold fifty computers that represented the commencement of Apple’s product line
Apple Inc. was founded on April 1, 1976 in Cupertino, CA and was incorporated on January 3, 1977 (Apple, 2010). The company was founded by Steve Jobs and Steve Wozniak. Jobs also asked his former colleague from Atari, Ronald Wayne to join them in their startup. Wayne designed the first Apple logo. In early 1976 Jobs approached a local company store, The Byte Shop, said they would be interested in the machine, but only if it came completely assembled (Foljanty, 2010). The shop ordered 50 Apple I computers which sold for $666.66. The three owners would assemble the Apple Is at night in their garage still managed to deliver the ordered Apple Is in ten days. In April of 1976 Ron Wayne resigned from Apple Computer because he felt the financial
Our group decided to analyse the company Apple Inc., listed on Nasdaq Market as AAPL. The analysis was mainly based on the annual financial report of the company for the fiscal year ended on September 29th 2007. Apple Inc. is today one of the most
We chose to research Apple Incorporated, one of the most innovative companies of our generation. It is safe to say that nearly every one in the US and many foreign countries have used or at least heard of Apple products. We will be looking at the macroeconomic variables that impact Apple’s business as well as how the current developments in the industry have impacted Apple’s financials and we will also look at how Apple competes with other firms in the same industry.
Apple, Inc. (formerly known as Apple Computer, Inc.) was incorporated in the State of California in 1977. Apple currently designs, manufactures, and markets a variety of computer and personal electronic products, including Macintosh computers, and the iPod digital music player. AppleÕs key markets are consumers, creative professionals, educational institutions, and business users.
Established in 1976, Apple ignited the personal computer revolution with the Apple II and the Macintosh. Today, Apple designs, manufactures and markets personal computers, portable digital music players and mobile communication devices as well as related software, services, peripherals and network solutions. Apple sells its products worldwide through its online stores, retail stores, direct sales forces and third party distributors to its core customers—consumers,
Apple Inc. is considered to be one of the most successful consumer electronics at the market. The company is aimed at bringing the best user experience to its customers by means of the innovative hardware and software. As a part of its strategy, the company continues to improve its product line for the development of digital content and applications through different Internet Services allowing customers to discover digital contents. Apple Inc. focuses on the ongoing investments in research, marketing and advertising, which are of great value for the production of innovative products and technologies. Even though the company constantly launches new products, Apple investors might want to take the long-term analysis in order to make a deeper analysis about the company and its potential as an investment in the years ahead. The objective of the financial ratio analysis is to look closer at the
Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among them; the world’s leading brand is Dell. Apple’s major target is to sustain their present strategic position and to take over the market position as a leader. The key stakeholders include Steve Jobs, employees, lenders and the government.
It is beyond all doubt that Apple Inc is one of the most successful and well-known companied all over the world nowadays. What’s more, the company is considered to be the leader of the industry The Apple products are of high quality and in high demand on all the markets. Apple services and stores are the gold standards for all the followers and niche players of the industry. Moreover, the majority of Apple customers are extremely loyal to the brands. Once they started using its high-technical products they keep doing it. At the same time the market share of the company is increasing constantly. Probably all the competitors are questioning what is the key to Apple Company’s success. It is important to note that the whole strategy determines the success of the business and the strategic analysis of the company can help to identify the main criteria. Thus, the object of the research paper is to develop a strategic analysis of Apple Inc, including its internal and external environment.
Apple Inc., headquartered in in Cupertino (California), was created in April, 1976 and was incorporated on January 3, 1977 by Steve Jobs and Steve Wozniak. Throughout its history, Apple has struggled to deliver
While Tim Cook was working at Compaq, Apple was struggling however he was impressed by Steve Jobs vision and decided to join Apple. Apple was founded on April 1st, 1976, by college dropouts Steve Jobs and Steve Wozniak. The two college dropouts wanted to change peoples views on computers. Jobs and Wozianiak wanted to make computers small enough for people to