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Financial Breakdown And Evaluation Of Apple Inc

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This essay is intended to provide a financial breakdown and evaluation of Apple Inc. from the fiscal year 2008 to 2009. The performance assessment is based on the ratio calculated by the data from balance sheet, cash flow statement and income statement of Apple Inc. This essay contains three parts. The first part is a historical record and position in the market of Apple Inc. The second part is the assessment of Apple 's performance and the key drivers for Apple 's performance. Finally, a conclusion and recommendation for Apple Inc. According to (2000), Apple was founded by Stephen Gary Wozniak, Steven Paul Jobs and Ronald Gerald Wayne in California on April 1, 1976. At the early years Apple released many products like personal …show more content…

Apple encounters many aggressive competitors in both hardware and software market. The key features of these markets are high technology with rapid development and high competition. In the hardware market, Apple focuses on personal computers, MP3’s and mobile phones. Several PC manufacturing and selling companies such as IBM, Dell, HP, Acer and Lenovo occupied more than 50% of the market share. Furthermore, there are many competitors like Sony and Samsung in the MP3 market, even though the iPod occupied approximately 80% of the MP3 market share. In addition, a serious threat for both iPod and iPhone is free download music and illegal cracked software from the internet against the iTunes Store. According to (2000), the Apple annual report, 2009, shows total net sales increased 12% from $32.479 billion to $36.537 billion. There are two key drivers that contribute to this phenomenon: firstly, the most noteworthy increase of the net sales was recorded in the period between 2008 and 2009 where the numbers in net sales of iPhone and relate products and services rose dramatically from approximately $1.844 billion to around $6.754 billion. The increase in net sales of iPhone is 266%. The release of iPhone 3GS is an important factor for the increase. The iPhone 3GS was released on July 19, 2009, which is the third generation of iPhone. Apple released support software iPhone 3.1 in September which enhances the performance and the function of the

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