Ethical Analysis Of Primark

Based off of my last journal about the fashion industry and how it has an economic impact. Recently a friend of mine opened up a fashion boutique in a mall. He has always been into fashion probably the most fashion intellectual person I know. In the boutique my friend has inventory ranging from shoes, hoodies, jeans, accessories, etc. All the inventory are clothes or shoes that are either hard to find or sold out due to the demand of the product being higher than the supply. The shoe prices range from $200-$2000 depending on what shoe you are looking at. The prices of clothes are practically the same price range as the shoes. One of the clothing brands that are probably in my opinion the grail items in the boutique is the collection of clothes

The underlying company opened its stores in the United Kingdom and also the headquarter of the underlying company is located in the United Kingdom. Primark offers a variety of products which includes the kids clothing, men’s and women wear, accessories and beauty products, homeware and footwear etc. The main purpose of the underlying company is to sell the products at the lowest cost. The most crucial retailers of the underlying company include H&M and Zara. After the year 2000, Primark expanded its business in the United Kingdom. There are total 179 stores of the company in the United Kingdom. In the year 2006, Primark has joined trade unions and NGOs in order to work on the rights of labour. Primark used the effluent treatment plant that helps the company in eliminating the chemical in the manufacturing process. The waste water is used in the washing of the clothes and dye. The waste water then transferred to the tank and it separates from the dirt and dust. After that air plays a crucial role and it is used in the water in order to mix the water and lower down the temperature of water. In order to increase the Ph of water, a highly liquid is mixed in the water that helps to increase the Ph level of water. Ph is used in order to measure the liquidity and the acidity of water. Also, other liquids can be identified by using the Ph (Fezzi et.al, 2014

Levi’s decided to place their product in department stores as they had good relations with the retailers due to their volume sales of jeans. They did not have any real relationship with the specialty stores where the independent male shopped. Rather than placing their new products which would be considered as high-end in these specialty stores and where they would be among the lower price range, they chose to place their products in the department stores where their products showed a deviation from the regular Levi formula and were considered very pricy as compared to other high-end department store brands such as Haggar’s. This price raised some concerns among the retailers as they were unsure if Levi’s formal wear would move out of the stores at a required pace. Also, due to price-quality inference, if Levi’s was placed in a specialty store, the Q2 customer might prefer to buy a more expensive product.  Levi tried to sell these formal clothes in the same stores as their casual clothes for the same segment of customers. Customers saw these formal clothes at the same place priced higher than the casuals, and therefore found them to be expensive.

Primark meets the corporate social responsibility to environment at large. Firstly, Primark establishes a partnership with CottonConnect aiming to improve the farming technique that growing cotton with fewer resources. In this way, the farmers can earn more money for themselves. Secondly, in order to promote a green production

Primark never do promotion, according to one manager of Primark in London. Regular business is what Primark concerns. In other words, they could pay more attention to the regular business. Cost caused by promotion could be saved. In addition, there are fewer advertisements about Primark which should be a big part of their marketing cost. We could never see brochure in Primark. No billboard of Primark in the street. No advertisement on the internet. But we could see Primark bags in people’s hand along the street. Nevertheless, Primark saves a lot of money in this aspect.

In Primark, the company follows code of ethics which allows the rule that similar requirement must followed by every suppliers within their supply chain. Moreover, the organization helps and support their suppliers and workers of suppliers to become more productive and efficient that in turn guides the company in achieving cost efficiency and making sure that the company supply higher

due to the power of the ‘big four’ and shops like Primark. For competitively priced

Bob Jeffcott’s article, “Sweat, Fire and Ethics” examines the problems surrounding the clothing industry and examines the world of sweatshops and the exploitation of women and girls around the world. Jeffcott writes regarding the harsh working conditions workers inhabit and what consumers can achieve to try and make a difference. His central focus is to educate consumers on the rampant problem of unsafe working conditions that goes on behind the scenes of major brands in today’s society. While Jeffcott successfully gets his point across by using historical examples to educate readers, emotionally drawing readers in, and presenting sensible solutions that consumers can do in order to support.

No, I think that Primark made a mistake for sacking their suppliers where they could have improved working conditions in India. They are a multi-million company and are known worldwide they had the money to improve working conditions for their workers instead of sacking 3 suppliers, which means that people who were not at any fault had lost their job and couldn’t provide for their families. In my opinion I think Primark could have easily overcome this situation which occurred in June 2008 by improving working conditions, they have gone against the rights of some people as research showed hundreds of people lost their jobs who had a right to be working there and were at no

After collecting twenty clothes from my closet I discovered that each brand has a different quality, style and obviously have different prices depending on the brand

Unlike other fashion retailers, Primark do not use marketing strategies to attract interest and customers as the brand try to keep overheads to a minimum in order to sustain the best prices for the consumer. Primark market its products using its store window displays, which are changed twice a week to showcase the newness in product currently in store. There are also a few weekly magazines that showcase Primark womenswear’s latest products, but this is done independently and Primark play no part in marketing these products themselves.

The H&M guarantees value for their low pricing. This strategy of low prices has made the company very successful in emerging markets, according to Jepeson (2014). From the research conducted H&M seems to be practicing a cost based pricing model. The two major constituents of the brand pricing is the high fashion and the lower cost. The company collaborates with renowned designers in order to offer innovative product design but manages to keep prices low through the manufacturing

The big retail stores have the advantage of making the highest possible margin as they buy in bulk from the suppliers and hence they can afford to play with their prices.

It is also important to note that Top Shop offers products at usually a very low price even as low as three times comparative to the competitors. But because the customers get access to the latest fashion only here, the revenues at Top Shop are only positively affected. More so,

UNIQLO is not limited to high-income individuals. It provides inexpensive and high-quality items because “the retailer’s lower price range affordability and simultaneous quality indicating good value.” (UNIQLO, 2017).