Dunkin' Donuts Essay

It sells coffee that is not necessarily the finest quality at lower prices than its competitors. As a result, it is more appealing to people such as myself that would like coffee, but at more affordable prices. My family also influences my decision to purchase from a Dunkin Donuts establishment. My mom has been taking me to Dunkin Donuts since I was a kid and fostered my love for the company at an early age, granted my love for the company was for donuts at the time. But now that I’m older, my mom and I enjoy a cup of coffee at their establishment together and my fondness for Dunkin Donuts has grown even more.

I have chosen Dunkin Donuts for my Ethnography of a Coffee House report. Opened in 1948 by William Rosenberg in Quincy, Massachusetts, Mr. Rosenberg named his restaurant “Open Kettle” which at that time served only donuts and coffee. Two years later in 1950, Mr. Rosenberg renamed his restaurant “Dunkin Donuts.” Mr. Rosenberg’s goal was “make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores,” a philosophy which still holds true today (News Dunkin Donuts).

I am writing because I am interested in owning and operating a Dunkin’ Donuts establishment in my hometown of Bakersfield, California. My name is Marvin Marroquin, I am a highly driven young businessman. To achieve my objectives, I have always been diligent, disciplined and conscientious. I also have the proficiency in being proactive, especially in administrating your corporations brand if you would be willing to designate me the franchise. My experience in the food industry is quite wide-ranging. Much like your company, I am passionate about customer service and also about providing superior quality foods in order to maintain customer loyalty and satisfaction.

Another Dunkin’ Donuts is coming to Chapel Hill, but the news doesn’t taste as sweet – knowing that it’s a global chain.

All began in 1946 as “Open Kettle” in Quincy Massachusetts. A few years after the founder changed the company’s name for “Kettle Donut” in 1949. Not until 1960 when corporate renamed America’s largest retailer of coffee for “Dunkin’ Donuts” (DD). It took more than 15 years until the DD first logo was introduced using a hot pink color and a bright color orange. Not only Dunkin’ Donuts has been the best coffee in America for the past 55 years, but as well around the world; with a total of 10,858 Dunkin’ Donuts retail locations in United Stated and other countries in

Beverages within the Dunkin’ Donuts stores are responsible for about 60% of its overall revenue, making this item critical to the store’s consumer market. Doughnuts represent the remaining portion of revenue and continue to be the foundation of the industry retaining customers even though these sales represent a smaller portion

The Dunkin Donuts brand has grown from a small restaurant in 1948, called Open Kettle. Our name that most consumers recognize is Dunkin Donuts, which we adopted in 1950. Our shift from just doughnuts to coffee came in 2003, where we introduced our coffee line and began competition with Starbucks. The organization will maintain its departmentalization by geographic region, we have 20 locations here in the Midwest and have plans to add 5 more. I have been given complete autonomy, authority, and responsibility to structure, staff, and operate these five new locations. Through standardization, we have been able to structure a set number of expectations and detailed job descriptions that each of our mangers and crew members would follow. The Dunkin Donuts brand is very successful, and I only intend to improve on the quality of service and commitment through the opening of five more branches. (About.com, 2014)

In 1950, the founder Bill Rosenberg established Dunkin Donuts in Boston, supplied delicious donuts and coffee (1) (Black, 2009). Dunkin Donuts rapidly become one of the nation’s top 10 brand franchise chains between fifty years according to the fast and friendly service, supplying high quality coffee and baked dessert food(1) (Black, 2009). So far, more than 34 countries worldwide have over 7900 Dunkin Donuts stores, it has become the world’s largest “coffee and donuts” chain store in 2007(1) (Black, 2009). And plan to expand to 15000 stores until 2015(1) (Black, 2009).

Dunkin Donuts store is company with the objective of making profits and serving its customers very well and for the company to achieve these expectations, the company leader should do exceptional job staffing, leading, training, coaching, and managing people. With all these done regularly then the company will easily realize its key objectives and manage key business drivers such as cash, profits, growth, asset utilization and people.

Dunkin’ Donuts was established by Bill Rosenberg in 1950 in Quincy, MA. Dunkin’ Donuts started license franchises in 1955. It is the world’s leading baked goods and coffee chains serving more than 3 million customers per day. Dunkin’ Donut sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches, and baked goods. At the end of 2010, there were 9,760 franchises all over the

Socio-Cultural- Due to the numerous cultures present in Dunkin' Donuts' target market, the company as a whole must be in continuous change in order to keep up with its consumers. Dunkin Donuts must keep in mind the age, income, occupation, and most importantly the lifestyles of their customers if they wish to succeed in such a competitive market. As an answer to this problem, the company has implemented several changes aimed at keeping and attracting a new customer base. Many restaurants are looking towards centralized kitchens to maximize space and reduce costs, consequently cutting product costs, thus saving the customer money. The

Dunkin’ Donuts was first established in 1950, in Quincy, Massachusetts, by William Rosenberg. Over the years the company expanded and now is the largest coffee and baked goods chain in the world. They serve over 5,500 retail outlets; selling more than 4 million doughnuts and 2.7 million cups of coffee daily!

Founded first as a restaurant called Open Kettle, it was later renamed to Dunkin Donuts in 1950 by William Rosenberg and Stephen So in Quincy, Massachusetts. Dunkin Donuts has become most famous for its donuts over the years, as well as their coffee. They have approximately 3,000 restaurants in the US and around the world, and sell 2.5 million donuts every day. Dunkin Donuts has evolved into one of Forbes magazine “Top 10 Global Fast-Food Chains”, and tops the lists of other noted industry websites and magazines. Recently, Dunkin Donuts has changed the way they want customers to think about them by incorporating the tag line “America Runs On Dunkin”, and adding new menu items, to their marketing

1. Introduction: Bill Rosenberg opened the first Dunkin’Donuts in 1950 in Quincy, Massachusetts. Dunkin ' Donuts is the world 's driving prepared products and espresso chain, serving more than 3 million clients for each day. Dunkin ' Donuts offers 52 assortments of donuts and more than twelve espresso drinks and in addition a variety of bagels, breakfast sandwiches and other prepared products. Today, there are more than 11,300 Dunkin ' Donuts eateries around the world – more than 8,000 Dunkin ' Donuts eateries in 41 states in the U.S. also the District of Columbia, and more than 3,200 global eateries in 36 nations.

Dunkin Donuts refers to an international chain of the coffeehouse and a donuts company in America (Rangaswamy, 2007, p. 678). The company was formed in 1950 and since its formation; the company has developed to becoming one of the largest baked goods and coffee chains in the world. The company operates about twelve thousand restaurants in thirty-six nations. Having been appointed as the district manager and given the responsibility and the authority to open five new locations for the company, it is my duty to ensure that operational system and the management team is clearly defined and has the ability to function well. This will help in ensuring that the new stores will have the ability to meet the