Canada's Dual Brand Strategy

This can be further validated, by seeing “Over the past 10 years alone, incomes have quadrupled. In 2000, the average income was just $760 per person” (Censky, “China’s Middle Class Boom”). It is seen “the average disposable income of urban Chinese households rise to around $3,000 per capita in 2010” (Censky, “China’s Middle Class Boom”). For Best Buy to enter a positive market where the consumers have increased annual incomes of middle class citizens would benefit Best Buy in increased sales. China’s GDP in 2013 stood at $9.4 trillion that had a 7.7% increase from the previous year. When there is a positive increase to the GDP this shows economic prosperity. Compared to England and Canada, China has a significant higher GDP, which is steadily increasing. Businesses benefit from a positive increasing economic market where consumers are willing to spend money. In order for Best Buy to enter the market in China, Best Buy “must obtain approval from a number of general administrative agencies, and must receive support from specific administrative agencies relating to the investment” (Government Influence On

Internet has arrived in China since 1994. Because of the importance of the internet for China’s global economic competitiveness, leaders of China had no choice but open this window. This is not the first time China opening itself to the world. Since the policy of “reform and opening up” began by Deng Xiaoping, China has opened it’s door to foreign trade and investment. At that time, they managed to ensure the rise of new commercial class was not accompanied by political change. One of Deng’s favourite saying was: “If you open the window for

Prior to reading the Harvard Business Review on Doing Business in China, I assumed that business was a universal thing around the world. I assumed that business was the same in all countries. I assumed that every country had the same end goals when it came to business. As a result, I assumed that all countries followed a similar template for how business negotiations work. I was under the assumption that business was all about numbers and money; I didn’t expect to see so much energy focused on creating relationships. I originally assumed China was a very strict and numbers based country when it came to business. In my mind, China was this giant country where everything is made and manufactured at a lower price. As a result, I assumed that

Nowadays, China, the emerging market in Asia, contains huge business opportunities. At the same time, because of the different culture and history, the characteristics of Chinese society including its source of power, social order, and solidarity, is actually very different from the West. The big difference is that China is a relationship-oriented society. For this reason, how can Westerner adapt the ways of doing business in China? Here are three recommendations for the entrepreneurs that want to enter the Chinese market.

In today’s world, economic power is the prime moving force in determining how much a country can produce, buy, or sell their products or services. One notable economic powerhouse is China. Over the years, the Chinese business climate has grown from a centrally planned economy to a socialist market economic system. Having this new economic system gives foreign investors many market opportunities. However, one must not forget the differences in political and cultural environment that can create risk and uncertainty for foreign investors. According to a 2010 survey by the US-China Business council, companies are reporting strong growth and profitability despite the economic downturn. China has a large market and their purchasing power is ranked second in the world. Although companies are profiting, there are fourteen business issues in China. They are: administrative licensing barriers, competition with PRC state-owned enterprises or national champions, intellectual property rights enforcement, cost increases for labor and raw materials, restrictions on foreign investments, restrictions on market access in services companies, transparency, government procurement standards and conformity assessment, protectionism risks in China, lack of equal treatment from domestic companies, lack of consumer awareness/understanding about products, miscommunications due to language barriers and ethical issues, and the difference in human resource practices. In the United States, managers tend

ASC  faces  new  challenges  as  an  American company operating in China and  this goes hand in

China is becoming more westernised, particularly the ‘cosmopolitan’ city of Shanghai, where demand for Western products is increasing rapidly as disposable income rises in line with China’s strong economic growth. Michel’s wanted to establish a foothold in the market at an early stage to demonstrate a long-term commitment, which has been identified as essential to compete successfully in the Shanghai market (per Tim Harcourt, Austrade Chief Economist).

What I found most interesting about doing business in China is the many different things you have to deal with compared to

It would be near impossible for China to replace the western set of ideals with their own in today’s established society. U.S. brands are also far more popular on the international scale. Products like Coke and corporations like McDonalds can be found worldwide, while China does not have products or chains like these. These U.S. companies show that the U.S.’ influence is widely spread today, however with China’s current economic boom, it would not be impossible for a product or company to become popular internationally.

In order for western firms to enter China market, they have to confront with complex and constantly changing

The consumer electronics industry has undergone a major entertainment shift with the advent of the 3 dimension high definition television (3D HDTV). The technology has advanced to the point in which consumer demand for 3D television has become profitable from a global marketing view. The Chinese economy appears poised to take advantage of the latest developments in the consumer electronics industry. The United States is a market in which the demand for the latest consumer electronic trends is quite strong. How China markets and brands its version of the 3D HDTV will

Due to China’s market in the world economy, international businesses are hurrying to explore business opportunities there. Often time this is done by forming joint ventures or getting involved in mergers and acquisitions. Meanwhile, there are some barriers that are creating a disconnect among the Chinese and those whom they are business with. These barriers include difficulty with communication, different objectives, as well as cooperation and operating methods. It has become increasingly important for business men and women to understand how they can successfully do business in China. It is known that China has the largest market and it has been argued that they have the most appealing market in Asia. It is apparent that there will be differences among different cultures but those various cultures must begin to examine and understand the cultural differences between itself and its

Multi-brand strategy refers to the development and marketing of two or more competitive products by the same firm under different brand names. Zara has created a multi brand strategy through brand acquisitions such as Massimo Dutti for quality and conventional fashion, Pull and bear for casual clothes, Berksha for avant-garde clothing, Stradivarius for trendy clothing, Oysho for lingerie etc allowed Inditex to target different segments more effectively which were built within the domestic market first and launched for international markets.

When China joined the World Trade Organization (WTO), the country experienced a rapid market liberalization and modernization as well as rising domestic consumption. As a result, the Chinese express market continues to offer huge growth prospects for

1. Target Audience (be very focused to have more brand resonance)(D,B,P,G) and must be sizable, identifiable, accessible, responsive.