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Domestic Abuse And Animal Abuse

Decent Essays

Throughout time people have integrated pets into their families and have viewed them as valued members of their families. According to the American Society for the Prevention of Cruelty for Animals, more commonly known through its acronym the ASPCA, “approximately 44% of all households in the United States have a dog, and 35% have a cat”("Pet Statistics."). Despite these animals having a home, many face neglect and abuse. The Humane Society released an advertisement successfully addressing the correlation between households with domestic violence and animal abuse present. The advertisement by the Humane Society effectively does this through the melancholic imagery and deep-seated message it conveys. The effectiveness of their advertisement can be discerned by analyzing its ethical, emotional, and rational appeal.
To start off, the Humane Society is the United States largest organization for the protection of animals. The organization is well known throughout the United States and internationally recognized. At the bottom of the advertisement, the organization's logo is included along with the address of their headquarters. The advertisement also includes the organization's website as well as the encouragement to contact them if they would potentially wish to gather further information which was done so in order to further elaborate and validate their claims on the advertisement Also, to further add to their credibility, that advertisement includes support from the National

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