Data Mining

Did you know that Costco has over 500 warehouses that operate in 40 different states! Two men, James Sinegal and Jeffrey Brotman, founded Costco in 1983 (Company Overview, 2014). Costco’s warehouse has one of the largest product category selections when being to compared to other warehouses. Costco is known for carrying the best quality brands at low prices. According to Jim Sinegal, the Company 's Co-Founder and Director, "Costco is able to offer lower prices and better values by eliminating virtually all the frills and costs historically associated with conventional wholesalers and retailers, including salespeople, fancy buildings, delivery, billing and accounts receivable. We run a tight operation with extremely low overhead which enables us to pass on dramatic savings to our members (Company Overview, 2014)”.

Data is presented in detail with data tables. The researchers enhanced the readability according to Russell (2005) by presenting their findings under research questions with analysis. As this can help

The first warehouse store was opened in 1976 by Price Club which was founded by Sol and Robert Price in San Diego, California. Initially it was open only to Business shoppers. By 1983, Jim Sinegal and Jeffrey Brotman created Costco and open its first membership warehouse in Seattle, Washington on September 15, 1983. Within the first three years Costco had opened 17 more warehouses in other locations, had 1.3 million members, and 3,740 employees (Costco, 2014a). Costco expanded

Costco opened its first location in 1976. It was called Price Club name and was located on Morena Boulevard in San Diego. Originally serving only small businesses, Costco found it had the potential to achieve greater buying clout by also serving non-business members. With that change, the growth of the warehouse club industry was happening. In 1983, the first Costco opened in Seattle. Costco became the first company to grow in sales from zero to $3 billion in less than six years. When Costco and Price Club combined in 1993, they were called PriceCostco. PriceCostco had 206 locations generating $16 billion in annual sales.

Costco was originally under the name of Price Club, which was opened in 1976. A group of friends raised money to open a the first location. The original Price Club was in a converted airplane hanger. In 1983 the first warehouse that was opened under the name of Costco was opened in Seattle, Washington. Costco became the first company ever to grow from zero to $3 billion in sales in less than six years. Costco wholesale has continued to grow in their sales and has been named the most successful warehouse club. Fifty-five million people visit Costco annually, and Costco’s rate of employment, as

It has recently come to my attention that Target Co. utilizes data mining to extract a wide spectrum of information about its customers by accumulating, analyzing and storing data about customer purchases. While I understand that this practice enables Target Co. to simultaneously deliver individually targeted advertisements across its diverse customer groupings, thereby increasing the potential for sales and improving customer retention, I also understand that large amounts of data unearthed by data mining can be manipulated to uncover hidden purchasing patterns to predict and shape future purchase decisions. Therefore, although there are significant benefits to using data mining, there are also serious costs associated with data mining that

In 1982, Jeff Broman and Jim Sinegal plan to start a wholesale club business. One year later, the first Costco warehouse was open in Settle, Washington (Costco). In the following years, Costco crossed into national market, it expand their market to United States, Canada, Mexico, Japan, Taiwan, Korea, and the United Kingdom (Costco Wholesale Corporation).

Costco as a company began operations in 1983 with its headquarters in Issaquah, Washington (Costo 1). It was founded in Washington, United States by James Sinegal and Jeffrey Brotman. Brotman comes from a family that had been involved in retail business before the establishment of Costco. Therefore assuming that his background may have prepared him for running Costco

The first Costco location was open in 1976 under the name Price Club, which was dedicated only to small-business. In 1983, the first Costco warehouse location opened in Seattle open to the general public. Throughout Costco’s main philosophy, to keep costs down and pass the savings on to their members, the company became the first retailer to reach $3B in sales in less than six years since its debut (Costco, n.d.) and in 2014, according to National Retail Federation (2014) the Company was the third largest retailer in the United States, behind Wal-Mart Store and The Kroger Co. Today, Today Costco has 698 warehouses worldwide, Canada (89), United Kingdom (26), Australia (8), Mexico (34), Taiwan (10), South Korea (12), Japan (20), and Spain (2) and over 200,000 full time and part time employees (Costco, n.d).

As of 2015, Costco became the second largest retailer in the world after Walmart. The company started in Seattle Washington in 1983 and merged with Price Club, another wholesale company in 1993. Since the merge, Costco first in the US and later in then different countries. There is an annual membership that the consumers pay to shop at Costco, and the company focuses on selling products

As stated in the introduction, the founder, Sol Price named his store Price Club when it first opened its door in 1976 at a converted airplane hangar on Morena Boulevard in San Diego. Initially, the goal was to have greater buying power by selling to small business, non-profit organization and government. “The Price Club philosophy was simple: Keep overhead to an absolute minimum.” (Fox, M. 2009). However, it was soon realized it wasn’t profitable enough to keep the membership to an exclusive group such as small business and government so the membership was opened to the general public at an annual membership fee of $25. In doing so it became extremely profitable to the point where the employees were paid higher wages with benefits than typical retailers. The company also started expanding throughout the U.S., Canada and Mexico. In 1983 the first Costco brand warehouse location opened in Seattle, WA. Costco became the first company to grow from zero to $3 billion in sales in less than six years. When Costco and Price Club merged in 1993 to become PriceCostco, it had 206 locations generating $16 billion in annual sales. At the end of their fiscal year in 2016, the company’s total sales were $116.1 billion. (Membership. (n.d.). Retrieved February 19, 2017, from https://www.costco.com/membership.html). Costco is one of the most admired

On September 15,1983 the world had witness the opening of Costco the first warehouse on Seattle, Washington by James Senegal and Jeffrey H. Brotman. The owners had started in distribution their wholesale by working for Price at both FedMart and Price Club and Brotman, an attorney from an old Seattle retailing family, had also been involved in retail distribution from an early age.

Costco Wholesale Corporation, which began operations in 1983 in Seattle, originated the membership wholesale club retail concept. By providing low prices on consumables like fresh foods, health and beauty care items, high-quality apparel, electronics, jewelry and other general merchandise, the company pioneered the retail concept that encourages members to visit regularly to achieve savings. In the meantime, the retailer has been successful in encouraging members to spend the savings on impulse big-ticket, discretionary purchases.

Costco Wholesale Corporation (Costco) is a retail membership warehouse chain which was founded by Jim Sinegal and Jeff Brotman in 1983. Headquartered out of Issaquah, Washington, Costco has grown in to one of the largest wholesale giants in the industry. The company’s business model was to generate high sales volumes and rapid inventory turnover by offering members low prices on a limited selection of nationally branded and selected private-label products in a wide range of merchandise categories (Gamble & Thompson Jr., 2009, p. 217). This

This paper will review about the term "lift" and it uses to data mining and commerce. Supplementary assessment of customer relationship management (CRM) and the advantages of its use in enterprise, and scalability of the product to assemble the requirements of a business. It also compare and contrast the cross-selling and affinity positioning, and real life examples and my personal experiences. Finally, recognizing and examining potential ethical issues concerning cross-selling, and advertising to targeted demographic population.