Cosmetics are internationally used by people to enchant their appearance, improve their skin, and express their personalities. Many cultural values could be used to develop a marketing strategy for cosmetics, but three of the most important are sensual gratification, individual/collective, and youth/age. Cosmetics, which include makeup and skincare products, are often used for the purpose of enchanting one’s appearance either to appear younger or more attractive to others. Another use for makeup is expressing one’s individuality or for creating a look to fit in with their group.
Sensual gratification is the cultural value that determines whether it is culturally acceptable to pamper oneself and how one can indulge in gratification. Cosmetics can be and often are marketed for increasing one’s sexual appeal. Therefore, conservative cultures can be more hesitate when purchasing makeup but can be convinced if it is presented as pampering and self-expression – sexual appeals won’t work in conservative cultures like many Muslim and Asian countries (Mothersbaugh & Hawkins, 2016, pp. 51-52). On the other end of the spectrum, cultures with high sensual gratification will be responsive to sexual appeals for cosmetic brands. High end cosmetic brands have embraced this appeal and now market products with names such as “Fucking Fabulous”, “Fuzzy Handcuffs”, and “Better Than Sex” in the United States and Europe (Harper, 2017). While brands like Nars and MAC enjoy popularity with these
The advancement in the cosmetic industry has increased since the introduction of makeup towards young teenager has become viral. To these students, makeup is an experiment on finding this true passion and beauty. The article, “Makeup is a form of Art”, states that makeup is an art form when seen in the perspective of human beings as a canvas and that, “Each day, the canvas is blank yet again and a new makeup look can be created.”In addition, every shade of eye shadow, every lip shade, and the different type of brushes all incorporate the transformation of a person's personality or ideas to deliver the message of who they are. Young girls and guys from the ages twelve to around 18 begin their introduction of makeup out of curiosity and issues with insecurities, but part of it was accumulated with the idea of building it into a talent. In one of my interviews, I selected Thalia Zuniga to represent this argument as she is a woman who created her own YouTube channel and a separate Instagram account that gives her the ability to share her artistic concepts to other people. She states, “Makeup is an art. I don’t put pink on my eyelid because I'm insecure. I wear makeup because it is an art, it’s a way to transform yourself into a form of art itself… it takes skill to get to the beautiful, creaseless beauty that makeup is,”
With hundreds of well known companies producing makeup, thousands of Youtube videos showing how to correctly apply makeup, and millions of women who wear makeup, it is clear that the cosmetics industry is a monumental market, with makeup and other cosmetic products becoming common household items around the world. L’Oreal, one of the biggest cosmetic companies in the world, grossed twenty four billion dollars alone in 2014, and projections indicate that the number will continue to climb in the years to come (“2014 Annual Results”). It’s hard to look around without seeing some sort of advertisement for a new and improved version of lipstick or mascara, and with an industry so pervasive in our society, why is the way that we produce these
Cosmetics are a large part of the Nacirema culture, particularly for women. Cosmetics are geared toward women so they can improve upon or even completely change their natural looks. Their goal is often to make themselves fit the “standard” of beauty often shown in magazines, television or other media.
Are you interested in makeup? You’re really good at it or even don't know much about it but want to learn and/or extend your education in the makeup industry? Makeup is like a different type of art. It's amazing how cosmetic products can change the way a person looks, going from no makeup to a gorgeous glam look. Seeing someone's confidence boost up and making them feel even more beautiful is what amazes me.
Did you know that makeup has been around for 12,000 years. The ancient Egyptians were the ones that invented the beautiful work of art …. Makeup. Studies show that about 44% of women are “ dependent on makeup”. What’s the purpose of makeup? Why do so many people wear it? How do you even put it on? For beginners, It’s good to know the purpose of wearing makeup, the different types of makeup, and the proper application to create a fresh- faced work of art.
Beauty standards had completely shifted in the time of the 1920s, as women were attempting to achieve anything opposite than the previous “Victorian” standards. This change was a kind of movement, and resulted in products that would draw attention their new looks. The cosmetics business advanced and was prevalent in enhancing one's beauty. The purpose was to resemble movie stars, actresses with their “beautiful eyebrows and eyelashes.” Women considered to be “average” would used makeup to draw attention to their face as they strived to look in resemblance to movie
Throughout the essay “The Ugly Truth About Beauty,” Dave Barry tries to explain how cosmetics are not important to the average male, but is an important topic for women. Men usually do not place as much importance in one’s appearance as women do. As Barry points out, if a group of men were instructed by Brad Pitt to apply cosmetics, they would quickly realize that the task was pointless, even demeaning to an extent. Most women on the other hand, place higher importance on their looks, even to the point of setting unobtainable goals of beauty. An example that Barry makes, is that women become obsessed with these looks because men want women to look that way, even though majority of men don’t care about cosmetics for the most part. These different
Do you know that Americans spend 426 billion dollars each year on makeup and beauty products? But, they’re not the only ones. Did you know Egyptians used wigs, lotions, makeups, and many other unique products in their everyday lives? Egyptians used makeup and beauty products for many different reasons.
Women are attempting to meet the beauty expectations that society has set; therefore, women result to products and supplements to enhance their beauty. Products and procedures that promote the considerably flawed depiction of beauty include: powerful cosmetics, weight loss technologies, and plastic surgery. From the 2000’s up until today, technologies in all areas of daily life have been introduced and enhanced the way of living. First, makeup is almost perceived as a necessity for women. Specifically, makeup has been formulated to transform your physical appearance entirely.
Research from Statistica reveals that the United States is the biggest cosmetics industry in the world, with an estimated total revenue of about $56.63 billion in 2013. Men and women alike spend money in a desperate attempt to achieve the unattainable “beauty” that our society has forced us to want. Some individuals believe that in order to be beautiful, they must cover their face with makeup, or they may even spend hundreds, if not thousands of dollars on different cosmetic surgeries. Whether the attempt be big or small, individuals in our society are going to extreme lengths in order to feel beautiful, which quite frankly, is unnecessary.
Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.
The main purpose of cosmetics is unmistakable- to make you prettier. Women wear varying amounts of makeup depending on the occasion, the time of day, or just personal preferences. Makeup can be broken down into categories. Skin makeup consists of foundation, concealer, powder, and blusher. Eye makeup includes: mascara, shadow, liner, and brow definer. Lip makeup is comprised of products such as lipstick, lip gloss, and lip liner.
Cosmetics are substances that are applied onto the body and/or face to enhance a person’s looks or scent. Cosmetics can be make-up which is mostly used by women and it is to enhance a female’s appearance. It is normally applied to face, hair, and body. Cosmetics has been used throughout society since Ancient times. In Ancient Egypt, cosmetic chemistry was being used before anyone knew it related to chemistry. Cosmetics was being used for many reasons in Ancient times. It is said that Cleopatra bathed in donkey milk to keep skin smooth, this is an example to show that chemistry is being used for the benefit of skin care. Skin care is another example of cosmetic chemistry being used. Skin care has been an important factor in society. Skin care has been around since 3000 BC in Ancient Egypt. This was prepared by natural materials.
“Makeup has been used to enhance the beauty of both men and women for over thousand years. It its through teaching others how to apply makeup, we can strive to help others feel comfortable and confident in their own skin. Wearing makeup help embrace our natural features and may also help express the ideas in a creative way like art.”