Country Club Internal Environmental Scanning

Environmental scanning involves an organization to look at any trend, opportunity or threat that could create issues for their company. Once any of these issues are identified, the organization should consider new strategies that react to these external factors. Issues should be examined that involve not only direct customers and suppliers, but also competitors, any changes in regulations and possible political involvement. External factors will be constantly changing so environmental scanning should occur frequently and regularly to ensure the current issues have been captured. Research and data analysis can help drive decisions regarding overall marketing changes that might be necessary.

During environmental scanning of a company, there is a thorough assessment into a complete global analysis. This involves companies, markets, clients, industries, and businesses in the same market. For this study will consider the trends, technological events, successes, and expectations in business.

Identify elements of the external environment and internal resources of the firm to analyze before formulating a strategy.

The environment of any organization consists of internal and external factors. An organization should conduct a scan of its environment in order for it to determine development, and a forecast on the factors that may influence the success of the organization. Scanning the environment refers to the possession and utilization of the information that an organization has about trends, patterns, occasion and the external and internal relationship that are within an organization. A scan of the environment may assist the management team of an organization in making a decision about the future path of the

For any company to survive in the business environment, they must be accustomed toward any situation within the environment because of certain issues, perceptions, chances, and resources. These are such reasons every business must observe any applicable changes, which can occur within the environment and invent from existing policies to adjust toward variations. For any company to succeed the company will need to conquer the trials and tribulations of the constant shifting environment. An environmental scan were conducted for the two following companies Starbucks, and Cocoa Cola. With the environmental scanning it will increase their chances and distribute their

company emphasis was on its ability to provide top quality training and service to experienced serious golfers. It

Internal environment Combined with the knowledge of its external environment, a firm analysing its internal environment, in particular its resources, capabilities and core competencies, is able to create its vision, mission and implement its strategies for obtaining a sustainable competitive advantage (Hanson et al., 2008). It is argued by Berman, Down & Hill (2002) that only the sound combination of firm’s unique tangible and intangible resources provides a basis for competitive

Based off of the case provided, the NCRCC main goal is to attract new members to support the renovated facility after AT&T divested itself. Also, given the growing age of its member, NCRCC implemented an aggressive membership campaign back in 1998. The overall goal was to bring forth 680 golf memberships and attract as many social memberships as well. In regards to the board of NCRCC, there are several recommendations that could be made with respect to adding or changing programming activities. There could be more social activities for adults, activities for families with children and some specifically just children. By developing activities that target specific audiences would strengthen the overall NCRCC as a whole and as a result

It is necessary for all businesses to critically analyse their business environments. Environmental scanning is the process of measuring, predicting and evaluating changes in the business environment. This is important because:

The past few months our organization has had the privileges of discover, to report and to recommend a strategic plan for the National Cash Register Country Club (NCRCC) Facility. In addressing the boards concern(s) on what to expect once NCRCC converts to a full-service golf facility. The research conducted by our administration determined the overall satisfaction of all members was seventy-two percent with the highest dissatisfaction of nineteen percent among the older membership 55-64. Also, eighty percent of members who joined for golf were very happy accepted the new change of the golf club to a full-service facility. Including, an eighty-three percent satisfaction rating among current and new members when the casual dining facility bar/lounge, and the 37th Hole was added. Although, the ratings of the casual adult dining section, casual family dining, outdoor dining, formal dining, a men’s grill, women’s grill was below standards. Adding a no smoking section for old, new customers, and comparable lunch, dinner prices to balance the competitions between the closest competitors. Once these issues were addressed NCRCC returned to normal. In summary, a fully fifty-nine

We used our time together to tour the golf course and also to discuss the preparation for the Championship in September. Our topics included agronomic practices but also looked at the staffing issues and management programs that will be requested for the Championship. The following report summarizes our discussions and the recommendations that were provided.

To stay tuned to the recent situation in order not to miss perspective opportunities, an organization should go on with continuous scanning of its environment. According to Jobber, environmental scanning is “the process of monitoring and analyzing the marketing environment of a company” (Jobber, 2010, p.93). Aguilar states (Aguilar, 1967, cited in Costa, 1995, pp.4-5) that environmental scanning serves the purpose of gathering information about the facts and events happening around the company in order to let the management lead the organization in the right direction. Most of the authors agree on the same main function of environmental scanning.

In the diversity Australian environment, business finds that itself experiences a rapidly change and the awareness of putting environmental factors into management is becoming necessary. Thus, for Coles supermarket, when planning strategically, it is important to take the interaction of organization and it environment into management. In so doing, long- term planning becomes geared toward future events and it brings planning more systematic and integrated (Gideon Nieman, Alf Bennett, 2006, pp.27). The business environment includes all the internal and external variables which exert affect on the operation of the business. In addition, the management cannot be carried out effectively and efficiently without taking external factor into consideration. And the internal environment, on another hand, which encompass many areas such as the strategy, business function, management task, setting goals, resource abilities and expectations of interest group must be taken into account.

Environmental analysis is largely strategic thinking and strategic planning and consists of understanding the issues in the external environment to determine the implications of those issues for the organization (Ginter,2013). Strategic management does not replace traditional management activities such as budgeting, planning, monitoring, marketing, reporting, and controlling. Rather, it integrates them into a broader context, taking into account the external environment, internal organizational capabilities, and your organization's overall purpose and direction. With having a strategic plan and someone to administer the plan, the organization can flow

Every business needs to have a mission and objectives and need to know what affects them environmentally and within their organisation. If they understand what is happening within the organisation, they can proceed to strategy formulation and can start planning and operate.