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Costco: Internal/External Analysis Essay

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Costco:Internal / External Analysis Table of Contents INTERNAL ANALYSYS: • About Costco • Mission Statement • Corporate Governance & Stakeholder Management • Locations • Strategic Objective • Primary Activities • Support Activities • Costco Membership • Financial • Net Income • Net Sales • Membership Fees • Gross Margin • Selling, General & Administrative Expenses • Cash Flows • Expansion Plans • Conclusion EXTERNAL ANALYSIS • Demographics • Socio-cultural • Political/Legal • Technological • Economic • Global • Environmental Scanning • Environmental Monitoring • Competitive Intelligence • Environmental Forecasting • Competitive Environment • Porter’s Five Forces • Threat of New Entrants • The …show more content…

Strategic Objective The strategic objective of Costco is based on the concept of offering members very low prices on a limited selection of nationally branded and selected private label products in a wide range of merchandise categories while producing high sales volumes and rapid inventory turnover. This rapid inventory turnover, when combined with the operating efficiencies achieved by volume purchasing, efficient distribution and reduced handling of merchandise in no-frills, self service warehouse facilities, enables Costco to operate profitably at significantly lower gross margins than traditional wholesalers, discount retailers and supermarkets. (1) Primary Activities Costco buys the majority of its merchandise directly from manufacturers for shipment either directly to Costco’s selling warehouses or to a consolidation point where various shipments are combined so as to minimize freight and handling costs. As a result, Costco eliminates many of the costs associated with multiple step distribution channels, which include purchasing from distributors as opposed to manufacturers, use of central receiving, storing and distributing warehouses, and storage of merchandise in locations off the sales floors. (1) Merchandise is generally stored on racks above required for handling and stocking. In addition, sales are processed through

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