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Consumerism In America

Decent Essays

The very presence of the “VIP Experience” in American businesses is an indication of the inequality between the rich and the poor: middle class Americans are willing to spend hundreds of dollars to feel like an upper class person, a value severely ingrained into American culture. Consumerism is a driving force, a force that teaches Americans that the key to happiness is through material items; particularly the middle class, who are constantly bombarded with advertisements that depict consumerism as highly desirable. According to Zach Heller of Business 2 Community, “People like things that are exclusive...they want things that signal to the world that they are one of a select few.” Amusement parks, baseball stadiums, museums, concerts, cruise

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