Consumer Culture In Pop Art

The first advertising technique Schor examines is the idea of street-culture and the cool edginess inherent within. Street life, particularly in this article, describes the culture present in inner cities and is a lifestyle most commonly associated with poor blacks. Advertisers use the image of a hardened neighborhood affected by violence, drugs, and criminality to sell the cool feeling of faux danger to the middle class. Rap stars and athletes are often used to make products seem cool and “street”. While these people may have had past connections to true street life, they are now wealthy enough to live luxurious lifestyles,

In short words, Wall-E is the story of a robot who was designed to clean up an extremely polluted Planet Earth. This animated movie has a much larger meaning than expected – it explains what can happen to our planet if we keep consuming the way we do. As indicated by the movie, big corporations and greedy consumers destroyed our ecosystem. A planet that was full of nature, water, fuels, animals and vegetation along with many other things simply vanished because of a society that consumed too much. It is a pretty scary thought to watch this movie and think about how we are on a process of doing the exact same thing. With a huge market of major retailers in the world consuming more than necessary is easier and easier each day.

In ours’, it’s everything from MTV hits, to Breaking Bad to Miley Cyrus. But historically, pop culture derived from the lower classes and the “low” culture, the exiled counterpart to “high” culture. High culture was considered to compose of art, literature, and classical music created by and for the most prestige. Over time “pop culture” slowly began to replace the phrase “ low culture,” pop culture or low culture was defined by what it wasn’t; elegant, refined, high culture, than rather by what it was. Mass culture. The masses looked for entertainment and distraction, soon enough it was assumed for pop culture to simply just amuse. However, pop culture can never be dismissed as being “just” entertainment or for “only” amusement.

The feel-good essence of a lot of commercial pop music has the outcome of concealing the reality of structural where a people may not be treated as equals around the world (McKay, 2000, p.2). Therefore, commercial pop music has the triple socialising effect of having listeners forget the environment that they live in, having them believe there is validity in commercial power, and of muting people by mass-producing blaring, fused type of pop music while censoring others. This is concerning since the increasing variety of media controlled by the same corporations. An argument to this is that this feel-good aspect can help consumers feel, that they have escaped the conditions they live in. (McKay, 2000,

Does Pop Art form a critique of post-WWII society and culture or is it a celebration of high

Popular music is often one of the best lenses we have through which to view our own cultural orientation. Many of the artistic and experimental shifts in popular music have mirrored changes in our own society. For instance, the emergence of Elvis Presley as a public figure would signal the start of a sexual revolution and the growth in visibility of a rebellious youth culture. Similarly, the folk and psychedelic music of the 1960s was closely entangled with the Civil Rights, anti-war and social protest movements. In this regard, we can view popular music as an artifact through which to better understand the time and place in which it is produced. In light of this, the state of popular music today may suggest troubling things about our society.

Instead of promoting the usual conformed replicated lifestyle they promoted individualism. Advertisers reassured consumers that they would surely find the self-expression they were in search of within their products. This is evident within the “Forever Young” Pepsi commercial where present advertisers are promoting individualism through the image of rock n roll legend, Bob Dylan. In his essay, Frank states, “We consume not to fit in, but to prove, on the surface at least, that we are rock ‘n’ roll rebels, each one of us as rule-breaking and hierarchy-defying as our heroes of the 60’s, who now pitch cars, shoes, and beer” (Frank 153). During the 1960’s Bob Dylan revolutionized what it meant to be an individual. Through his music many people started to express what they were feeling and how it was affecting them and rebelled against the pressures of society. Pepsi using Bob Dylan as the protagonist of the commercial symbolizes the desire for people to explore what it means to be a carefree rock ‘n’ roll legend that lives life on a spectrum outside of the guidelines that society already has set in place. Bob Dylan’s purpose in the Pepsi commercial is to directly represent rebellion and individualism. This advertisement pushes the concept that consumers too have the potential to be as inspiring as said legend if they continue to take apart in whatever is being sold. Pepsi’s commercial expresses that conformity is no longer

During the 1950’s art took a major turn in history from traditional styles depicting people and scenes of everyday life to abstract thoughts and ideas that were transformed onto a canvas to express emotions and ideals in society. People, events, and society have always impacted several styles of art, but the consumer culture in the 1950’s impacted art in a new completely unique way. Post WWII society was more industrialized and more focused on developing and selling new products. The postwar generation had more disposable income to spend on the latest and greatest products and the market turned to advertisements in mass media to get their products out there to consumers. With televisions and films increasing in popularity the market flooded these forms of media with catchy flashy ads that showed favorable people like movie stars using products. With the increasing use of mass media, the culture shifted to consumerism which effectively shifted art as well. Art was directly impacted by the consumer culture because of society’s use of advertisements, photographs, and films which artists like Richard Hamilton and Andy Warhol used those elements in their own works to portray the change of societal standards in a new modern style of art called pop art.

The movement was heavily influenced by American popular culture and critiqued at the image and consumer obsessed culture brought upon by Popular culture. Andy Warhol, was very influential pop artist during the mid to late 20th century, Warhol used his artworks to critique the flaws in popular culture and ‘the cult of Celebrity’. “To the extent that his work was subversive at all (and in the Sixties it was, slightly), it became so through its harsh, cold parody of ad-mass appeal—the repetition of brand images like Campbell’s soup or Brillo or Marilyn Monroe” (Robert Hughes 1982, p.,) One of his most notable bodies of work Marilyn Diptych, (1962) Warhol criticizes the illusion of the ‘American dream’ Hollywood sold through celebrities depicting the ideal life to sell products endorsed by consumer companies.

The Conquest of Cool examines the common perception of the Sixties counterculture. It questions the idea that the revolution and rebellion of the subculture of the 1960s in America against the consumer driven culture of the 1950s were actually a consumer driven rebellion in and of itself. The book 's primary message is to describe how Advertisers and other big business in corporate America such as soda pop bottlers and clothing companies welcomed the counterculture and perhaps were responsible for creating it. Consumer driven industry realized that instant gratification would make this new generation better consumers than their frugal post world war 2 parents. The book hints that the art and creative self-expression of the counterculture in 1960s America was reflected in, and driven by the advertising of the time, suggesting that life imitates art or that advertising imitates the culture. However, the author also suggests that advertisers anticipated the revolution and in part precipitated the counterculture, creating the culture that it marketed freedom to. We see that the 1950s advertising was characterized by an entity known as, "Organization Man.” A fabricated mold that would fit easily in the capitalist machine. During the 1950s ad agencies and advertising companies marketed a lifestyle to fit this most common mold. They tailor-made advertisements to the desires of the subculture as well as corporations. Corporations wanted a safe scientific advertising, yet the

One of his jobs was to design the weather map for NBC’s morning news. In 1952 Warhol held his first exhibit, it was not a financial success, but it enhanced Warhol’s reputation as a commercial artist. But his spare time was now taken up with pop art, inspired by Jasper Johns and Robert Rauschenberg, two young pop artist, Warhol had come across in 1958. He began to paint, draw and print everyday objects such as, dollar bills, soup cans, postage stamps, comic strips, and soda bottles. According to Warhol, these were some of the consumer products “on which America is built.”

In order to discuss pop art I have chosen to examine the work and to some extent lives of Roy Lichtenstein and Andy Warhol who were two of the main forces behind the American movement. I intend to reflect the attitudes of the public and artists in America at this time, while examining the growing popularity of pop art from its rocky, abstract expressionist start in the 1950s through the height of consumer culture in the 60s and 70s to the present day.

The Pop Art movement “uses elements of popular culture, such as magazines, movies, … and even [brand name] bottles and cans” to convey a message about the artist’s views on society. Using bold coloured paintings, soft sculptures, and printmaking, artists would create facsimiles, similar reproductions of popular merchandise and collages. The purpose was to emphasize the banality of any given mass culture. This was a response the post-war conservative society which focused on consumerism and the consumption of name-brand products. The American economy had significantly risen for the first time in 30 years which lead to the mass consumption of goods and conformity of the majority.

In this summative essay I would like to explore and analyse the influence that Graphic design has had on popular culture and consumerism. Graphic design can be defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms.” (aiga.org) Designers are problem solvers and it is their job to come up with a suitable solution to a problem. They have to find the best suitable means to communicate a particular message. Graphic Designers are at the forefront of advertising and the battle of selling giving the designer even greater responsibility, because of this graphic designers play a big role in consumerism. Consumerism, “as a social and economic order and ideology encourages the acquisition of goods and services in ever-greater amounts.” (wikipedia.org) Society have been gradually made to believe that they can increase their happiness through buying and spending. Consumerism is an international problem, but has existed for many years, people purchasing goods that exceeded those of their basic needs dates way back to the first civilisations, in the eras of ancient Egypt and Rome. A turn in consumerism arrived just before the industrial revolution, people worked long hours and earned low wages, so they didn 't have the time or the disposable income for excess spending. The industrial revolution welcomed the use of assembly

The study of popular culture is useful in many ways. To be more specific, this course has reached its three intended main ideas: what it means to be American, how to be more consumption-conscious, and how to apply these studies in our own lives. Jim Cullen puts this in a less specific sense, arguing that the study of popular culture can “afford valuable clues – about collective fears, hopes, and debates” (Cullen, The Art of Democracy, 2). We use these clues to understand the world around us, as well as why we do what we do as Americans and as humans. I will be touching on themes that relate to this quotation by Cullen, escapism, exploitation, and globalization, as well as how these themes relate to the course goals.