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Comparisons Of Dupont Ratios

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DuPont Analysis

SINA Corp.
Tencent
Industry Avg.
ROE(TTM)
7.54
27.89
16.14
Net Profit Margin(TTM)
26.9
27.28
15.43
Asset Turnover(TTM)
0.24
0.43
0.54
Equity Multiplier
1.0695
1.6418
1.4168
Table 5 Comparisons of DuPont Ratios
In DuPont Analysis, the ROE is a product of three parts, the profit margin, which reflects its operating efficiency, asset turnover, which assess its asset use efficiency, and equity multiplier, which measures its financial leverage.

Based on the table 5, the ROE of SINA Corp., 7.54, is the lowest among its competitor, Tencent, and the average of industry. It is worse to the investors. The low ROE caused by which reasons.

With regard to the operating efficiency, the net profit margin of SINA Corp. is higher than that of the industry average, which suggests that SINA outperforms the average of industry. Even though it is a little lower than the value of Tencent, as a whole, SINA Corp. is profitable and in good finance, which is consistent with the profitability analysis. In this sense, we can exclude the possibility that the operating efficiency causes the poor ROE. …show more content…

is nearly half of that of industry average in the table 5, which suggests that it is worse at using its assets to earn profits than the average of industry. Besides, it is a little above that of Tencent, which implies that it is also worse than its major rival. Therefore, the poor assets use efficiency is one of the reasons of its low

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