Ch20 Unit 3 Mtv

Music had a great impact on my secondary socialization during my second decade. It had an impact on my Self Socialization as well. Music in my peer groups reflected in my choice of listening preference. I began to formulate who I was outside of my parents and other family. I formed friendships with others my age with different interests that showed me there was even more to explore in life. During this time mass media was changing and cable television was becoming popular. Along with cable, MTV was brand new. Yes, I was an original MTV viewer. MTV brought music even more into view in my life. My television stayed tuned to MTV. I awoke and went to sleep listening to the popular music of the day. It was the ‘80’s. Music favorites then were

Mtv also made way for many music shows. Because of its recognition, more music videos were being played by other stations. Some of these were HBO’s Video Jukebox, WTBS aired Night Tracks, ABC came out with ABC Rocks and VH1 got its start.

Furthermore, the author dwells into mediated popular culture which pertains specifically to movies, TV, songs, and advertisements along with the way they communicate

Many teens in every generation seek to separate themselves from their parents. One way of creating that separation is by embracing different music. For the first time, teens had large amounts of disposable income that could be spent on entertainment designed specifically for them. Also, the new mass media meant that teens across the country could hear the same music broadcast or watch the same television shows. This brought a rise of an independent youth culture that was separate from adult culture. The new youth culture became an independent market for the entertainment and advertising

Popular music is often one of the best lenses we have through which to view our own cultural orientation. Many of the artistic and experimental shifts in popular music have mirrored changes in our own society. For instance, the emergence of Elvis Presley as a public figure would signal the start of a sexual revolution and the growth in visibility of a rebellious youth culture. Similarly, the folk and psychedelic music of the 1960s was closely entangled with the Civil Rights, anti-war and social protest movements. In this regard, we can view popular music as an artifact through which to better understand the time and place in which it is produced. In light of this, the state of popular music today may suggest troubling things about our society.

MTV, formally known as Music Television, is one of the most viewed networks on television today. Roughly thirty-three years old, it has changed the American culture drastically in more than just one way. Specifically targeting teens and young adults, the MTV network provides all of the most up to date gossip on celebrities, highlights the latest fashion trends, promotes versified lifestyles, and defines the music industry of our generation. However, this so-called “idolized network” has not always been this way. The American culture has been affected by MTV through the creation of the network, the transformation from simply just music television to inappropriate reality shows, and the promotion of inappropriate content.

The most remarkable influence however was creating a fear of the American teenager throughout society. Before this genre came to be teenagers were tossed the side and their opinions were ignored. With the creation of Rock teenagers found their voice. Rock has shaped and conditioned society to understand that teenagers have a right to be heard. No other genre can claim that victory.

As America headed into the 1980s, two decades of social and political upheaval have left the nation rattled and the economy weakened. The Iran hostage crisis shook America's confidence and many looked for a new kind of leader to steer the country into the new decade. Ronald Reagan led America into a new era of prosperity leaving the soul-searching of the 60s and 70s behind. The nation was ready to enjoy itself and with plenty of new toys to play like VCRs and video games, Americans spent more time at home and soon something called cable TV would make it even harder to leave the living room. With the new innovation of the TV, one of the ideas for a channel was a marriage between music and television. This new idea for a channel devoted to something called music videos would end up revolutionizing and often scandalizing an industry that had no choice but to embrace the fact that music in the 1980s had to have a face with videos. By having these music videos, they would change the way we look at music and the way we look at the world. This cutting- edge idea was a new medium perfectly suited to a new generation and that idea was called, MTV. This leads to the question: How did MTV influence pop culture of the 1980’s? This topic is worthy of investigation because the coming of MTV has had a significant impact on the way people see pop culture. Before researching the topic, the writer had limited knowledge on MTV and only knew about the music itself. In the paper, the writer was

Social media has had a profound effect on the likability of certain genres and the artists that create music in those genres. The way in which we discover music today has drastically changed. Prior to the existence and popularity of social media, listeners listened to and discovered new music through the radio, album purchases, or from word of mouth. Music lovers today are discovering their music through social media, from small music blogs to online streaming sites. Various entertainment companies around the world have begun to rely on social media marketing; a marketing style in which companies use various social media

For the first time, TV shows, started to affect the way people saw themselves. “...The music video channel (MTV), which debuted on August 1, 1981, influenced the way people interpreted music, fashion, television, advertising, and consumer culture. In many respects, the ubiquity of music videos changed the way people viewed their own lives. Suddenly, it was as if each person with the right car, sports coat, and stylized accessories was the star of their own personal video and constantly in the spotlight” (Batchelor and Stoddard 77). MTV influenced not only the entertainment industry but also the daily lives of American people. Suddenly, everyone wanted to have fancy cars, sports coats, and glamour and fame. Being in your own “video” was like escaping the reality of the world and absorbing the spotlight. “...By the end of the 1980s, 60 percent of American television owners got cable service–and the most revolutionary cable network of all was MTV...The music videos the network played made stars out of bands like Duran Duran and Culture Club and made megastars out of artists like Michael Jackson (1958-2009), whose elaborate “Thriller” video helped sell 600,000 albums in the five days after its first broadcast. MTV also influenced fashion: People across the country (and around the world) did their best to copy the hairstyles and fashions they saw in music videos. In this way, artists like Madonna (1958-) became

MTVN catered to a huge market segment of nearly 2 billion people worldwide and was expected to provide global platform for Arab music and culture. It influenced young people all over the world and given them a voice and it would try to do the same in the middle east. MTV entered the middle east by tying up with a local partner Arab Media Group (AMG)Partnership. The MTV-AMG combine would not only provide entertainment to the region but would also take up social issues and try to contribute to Arab Society, according to the network. The company’s business environment is very difficult for western companies to venture because it is highly regulated by the government. The government has more say on the media and censor materials that do not fit their laws. The government could promote Anti-American sentiments which can prevailing through a large section of the population country. MTV decided that forming a joint ventures with ATN which was a part of ABN and AMG was excellent idea because it will be a win on both sides. MTV also spoke to the elderly in the society and figures of authority. They also choose not to only target the educated and private school people they appealed to the masses. They want to connect all age group in this venture. This proves the determination of the company and how much they wanted to succeed in this venture. Yes, MTV will be able to succeed in this mixed content

There is no disputing that society is influenced by its choices of entertainment. Some ways in which people are influenced are positive, but others are harmful. In the society we live in, the harmful ways always outnumber the positive. If we gravitated toward the positive forms of entertainment a little more often than the negative, then our society would have fewer problems. Popular music has a negative effect on society and endorses a lack of creativity.

MTV pioneered the music video, music television industry. The music video genre was taking its first steps in the 60s and 70s. MTV seized upon the idea, linked it with cable television and created a media icon. MTV has been the launching pad for the careers of stars for two decades. On the MTV model, other music television programs adopted the format such as BET, VH-1, and the Nashville Network. MTV has continuously pushed the envelope in music and social issues. Their success deserves to be studied. The story of the founding of MTV has valuable lessons for the media industry. This is a brief look at who did it, how they accomplished it and their adaptations to the changing nuances of the industry.

Music Television gave a generation a voice. With the awakening of MTV, 1983 was a golden age for music television. The inception of hip-hop music videos caused wardrobe to be an important part of an artists “armor”. Rappers used outfits for promotional purposes. Certain outfits would be worn in pictures, performance, and

Both MTV (Music Television) and BET (Black Entertainment Television) do not just play music videos. They also have interviews with musicians. This is another way for a musician to be recognized. Even if the audience doesn’t even hear a song from the musician being interviewed, they have still been introduced to the musician and the next time they are out buying CDs they may come across a CD from that musician and want to try it out. Shows dedicated to music also usually have a top ten countdown. To make it to the top ten countdown, the musician already has a lot of people listening to their music, but can still gain a lot more listeners. Just because it’s on the top ten doesn’t mean everyone has heard it, so if someone watching sees the video for the first time the musician may have gained another listener to buy the album.