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Case Study : Tiger Direct Company Essay

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Tiger Direct Company Introduction
Tigerdirect.com is a direct online and catalog retailer of computers and consumer electronics. It is a Systemax subsidiary. Its headquarters are in Fontainebleau, Florida. Tigerdirect.com.com was established to serve the needs of computer users, and at present it is one of the industry 's prime computer and computer-product retailers. It is a Fortune 1000 company and major distributer of brand name and private label products, together with personal computers, notebook computers, consumer electronics, computer-related components, technology supplies and industrial merchandise. Mission statement: “Through an efficient and diversified multi-channel marketing system, we provide customers a unique shopping experience by offering the best prices and service on a broad range of products and services.”
Best Buy Company Introduction
Best Buy was founded in 1966.It is a retail consumer electronics company that and owns 1150 big box and more than one hundred express stores throughout the world. Its branded store banners include Best Buy, Best Buy Express, Best Buy Mobile, Five Star, Future Shop, Geek Squad, Magnolia Audio Video, and Pacific Sales. Best Buy’s outlets stock a variety of electronic gadgets, films, music, computers, cell phones, and appliances. On the services side, it offers installation and maintenance, technical support, and subscriptions for cell phone and Internet services. Best Buy’s main competitors include Amazon, Walmart and

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