Case Study : Shouldice Hospital Limited

Shouldice Hospital is currently utilizing its beds quite well. Under the Shouldice method, they are operating with 90 beds, admitting 30 patients per day, and not accepting any new patients on Saturdays. Each patient admitted generally stays in the hospital for 3 days and is discharged on the fourth morning. By examining Exhibit 4.7, it is apparent that the hospital’s capacity utilization is roughly 71.43%. On Mondays and Fridays, 60 of the 90 beds are utilized (66%). Tuesdays through Thursdays, all 90 beds are being used (100%), while 30 of the beds are being used on Saturdays and Sundays (33%). If they were using all 90 beds, 7 days a week,

Shouldice Hospital focus on hernia repair surgery which is mostly performed on males. Shouldice operation strategy

The appropriate level of concern shown for each patients in regards to their medical issues

There is a new trend in the health care provider market and the hospital has not stand ahead or abreast of the new trend. Today, it is estimated that 6,400 urgent care centers have been established nationwide (Ferenc & Stempniak, 2015). The American Academy of Urgent Care Medicine reports a higher number, 9,300 urgent care clinics estimation (Ferenc & Stempniak, 2015). Those numbers will grow. It is predicted that the “$14.5 billion urgent care industry will increase by 5.8 percent annually through 2018 to about $18.8 billion” (Ferenc & Stempniak, 2015, p.7). With numbers like that, it benefits the hospital to readjust its delivery of health services to look heavily at the new trend practices. The leaders failed to conduct a market and financial analysis. This may cause the hospital to loose its viability as a competitor. As a result, the hospital cannot identify market trends to stay ahead of the trends and be prepared to meet challenges that come along with those trends. In addition, it has failed to conduct a financial analysis to assess if it is profitable to implement new strategies to meet the market

The advertising strategies within the major hospital in the area had some similarities; a more distinctive adverting strategy was sought after. The research was conducted to identify the best way in which to communicate to give the hospital a competitive advantage over its competitors.

There were 20 people charged with stealing $146 million dollars of health care funds. It included New York City physician's, patient recruiters, international money launders and office managers.

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Financial Management: Since the broader healthcare environment was undergoing great changes, Liberty’s price advantage was deteriorating, as was their level of service. Hence the need retain their price advantage and complete on quality and service.

With the evolution of healthcare reform, it is imperative that healthcare organizations utilize target marketing as a way to recruit new business and stay competitive against major organizations. In order to effectively use target marketing a healthcare organization must carefully and precisely identify its target audience, geographical area and needs, as well as any competitors within the geographic area. Thornhill and White state that a unique advantage must be difficult, if not impossible, for other to compete against. Once a complete understanding of the audience and its needs has been established the facility can then start building its program and recruiting key players. In order to stay competitive and an industry leader, it is also

Healthcare workers are in high demand. Healthcare workers are the people that take personal care of patients and help make a great difference in their life. Sussex Healthcare is now hiring people that are interested in starting a healthcare career or experienced workers that are simply interested in working for a well respected organization that provides plenty of opportunities for kind, caring, and industrious individuals to join the healthcare industry. Sussex Healthcare is located in Sussex, UK. The organization operates a group of care homes in the community. Their specialty is providing health care services to elderly patients, dementia patients, patients with physical handicaps, patients with mental disabilities, and more.

Stakeholders who work at the hospital, especially people who lead the hospital will influence more for this decision. In the case, provider stakeholder who is the nursing executive, Isabella Gonzalez mentioned really good points about the radiation and oncology department situation. They were struggling to survive and really close to stop treatment and diagnostic activity. The argument was so important to invest. However, the argument of employers and board member for expanding the interventional cardiology department was so dominant against the oncology and radiation problem. In fact, employer stakeholder's decision will be affected more for this big capital investment decision. Therefore, the decision needs to be discussed very carefully.

These major external forces define how organizations interact with customers and respond to competition globally. Jackson is one of many U.S hospitals that have developed a strong external factor in order to remain competitive locally and internationally (About Jackson Health System, 2017, p. 4). According to Medical Tourism Magazine 2012, hospital international programs are great ways to improve and increase profit (Medical Tourism Magazine, 2012, para. 1) in Jackson’s case, developing an international program would focus on improving care and most importantly to achieve the hospital’s ultimate vision (Medical Tourism Magazine, 2012, para. 1). In fact, Jackson’s vision is “to be a nationally and internationally recognized world-class academic medical center and to be the provider of choice” (Vision, 2017, p.1).

In this paper I will be discussing the 5 P’s of healthcare marketing to PinnacleHealth, Holy Spirit and Penn State S. Milton Hershey Medical Center. Follow by how the marketing principles can impact the marketing potential of healthcare organization. Last, I will discuss which healthcare organization has the most promising marketing potential.

When observing the healthcare industry, the need for enduring education in internal functions has been recognized. Equally important to success in the healthcare industry are external functions such as marketing. However, some suggest that pricing strategy, product strategy, and division and targeting were the tasks that require the most knowledge for healthcare marketers, and that they do observe numerous breaches in many areas examined (Kennett et al., 2005). Easier access to medical information on the Internet means your healthcare business must do more than just provide services or products towards health issues. There must be a need to employ a diversity of marketing techniques to help approaching patients understand new health care ideas and solutions (Wagner, 2015).

Organization culture should be considered to re-aligned which means the company should take into account attitude and personality towards to target customers, shared values and behaviors towards to its employee of the organization. The ways of organization culture changes to align business strategy includes the characteristics of making decisions relating to management and choosing people to fill key jobs (Schwartz& Davis,1981). In the research of Denison & Mishra (1995) in the organization cultures and effectiveness showed that perceived involvement and participation on the part of organizational members predicted both current and future financial performance. These can determine the ways in which the organization and its people make a decision