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Case Study: Active Data Warehousing

Decent Essays

1. Describe "active" data warehousing as it is applied at Continental Airlines. Does Continental apply active or real-time warehousing differently than this concept is normally described?
An active data warehousing, or ADW, is a data warehouse implementation that supports near-time or near-real-time decision making. It is featured by event-driven actions that are triggered by a continuous stream of queries that are generated by people or applications regarding an organization or company against a broad, deep granular set of enterprise data. Continental uses active data warehousing to keep track of their company’s daily progress and performance. Continental’s management team holds an operations meeting every morning to discuss how their …show more content…

The customers can rest assured knowing that their personal information (i.e. social security numbers and credit card numbers) are protected from being opened by any users that are not authorized to view this sensitive information.

5. What special issues about data warehouse management (e.g., data capture and loading for the data warehouse (ETL processes) and query workload balancing) does this case suggest occur for real-time data warehousing? How has Continental addressed these issues? Real-time data warehousing creates some special issues that need to be solved by data warehouse management. These can create issues because of the extensive technicality that is involved for not only planning the system, but also managing problems as they arise. Two aspects of the BI system that need to be organized in order to elude any technical problems are: the architecture design and query workload balancing. Architecture design is important because when a company is progressively receiving business and different aspects of the customers’ usage of the company changes the warehouse needs to frequently be updated. Continental planned for the company to use real-time data warehousing so they structured the design to accommodate for the demand of real-time information. The information then became easier to update the warehouse in a timely manner. Query workload balancing is another important aspect of the warehouse that

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