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Capitalism And Consumerism

Good Essays

Some would say that the advertisers are responsible for building the hype and the consumer is just responding to a once in a lifetime deal (that happens every year). Some have even gone as far as blaming capitalism and the manner in which it functions within our society. If you recall though, James Twitchell blames the consumer and not these other outlets. “Some might blame this on capitalism, but one can love the freedom and innovation of capitalism and hate the materialism of consumerism… However this isn’t because capitalism promotes consumerism. Capitalism is just an economic system - an imperfect one - that that reflects the values we put into it, so if we feed it consumerism, that’s what we’ll get. We, the consumers, are guilty of turning Thanksgiving into a consumerist holiday” (Daniel). This isn’t to say that everyone that participates in Black Thursday or Friday is guilty of consumerism, maybe they don’t have a family to spend the holiday with or maybe shopping with family is there means of spending quality time together. The important thing is that we are all consumers in this society and we must be aware of the production companies ability to trigger that within our brains the need to buy more and more things we don’t necessarily need and sometimes even want. Playing the victim in all of this proves that you are aware of the tactics used to get you to use your purchasing power and inturn you are aware of your own ability to change the way consumerism is currently

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