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Microsoft Swot Analysis Paper

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Founded in 1975, Microsoft is a “global competitor”, that is, a global corporation following a unified strategy to coordinate many national operations (Porter, 2011); is the oldest major producer of software for personal computers (PCs) and the world 's largest software company with a strong, leading market share for its core products that make up over 80% of its revenue (Moody 's, 2013).
Microsoft entered the market at the beginning of the new global economy with an initial strategic intent (Macmillan & Tampoe, 2000) to capitalise on software back in an era when PCs were too expensive for the retail market, and before PC standards existed. Microsoft launched its Initial Public Offering (IPO) in March, 1986 of 3.095 million shares opening …show more content…

Not only does this enable scales of economy, it also means that international offerings can be highly integrated, and presumably allows technology, methodologies and intellectual advancement to be shared across all sites. As an industry dominant force, the product lines are vast however there is an expectation from customers that Microsoft will be able to support and deliver products with the same consistency as though Microsoft were local to the customer.
Early market domination allowed Microsoft to build huge momentum and gain dominant market share within the industry resulting not only in huge incomes but also opportunities in defining industry standards and best practices: when non-existent, to create new standards and best practices; to cooperate within the industry to define and innovate; or even to challenge the industry and attempt to muscle past (Salop & Romaine, 1999; Besen & Farrell, 1994). Microsoft’s products are essentially virtual platforms that provide integration within the vast ecosystem of IT, and broadly allow a high degree of customisation at many layers, or in other words, middleware, defined as software integration (Vinoski, 2002).
1.2 Market entry strategies
Identify and explain your chosen organisation 's market entry strategies
Microsoft’s original Big, Hairy and

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