Business Description of Ben & Jerrys

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

The executives of Burger Barn have attempted to implement some new changes to Creamy Creations in a positive light. However, some of these changes risk having an impact on the rosy future they foresee for Creamy Creations. Currently, Creamy Creations is still profitable and the financial numbers have rose since they took over management, but there are few things I do not think Burger Barn put any consideration into when they looked at the current state of the business and the future they foresee if business continues down the glories trail it is on currently.

The new competition between rival sellers is to create new varieties of soft drinks, such as vanilla and cherry, in order to keep increasing sales and enticing new customers.

Ben & Jerry were able to fulfill their mission statement with the finest quality all-natural ice cream, profitable business and by improving the community. Ben & Jerry stated, they would make and distribute the finest quality all natural ice cream with a wide variety of innovative flavors, which they fulfilled. They created interesting names such as Chubby Hubby, Chunky Monkey and Phish Food with flavors to match. With the great flavors and names produced a profitable business, which was one of the points in their mission statement.

Ben & Jerry’s is an ice cream brand that started in Vermont in 1979 by Ben Cohen and Jerry Greenfield. Originally started as a small parlour business, it saw steady expansion in its distribution over time. Its acquisition by Unilever in 2000 allowed the brand to undergo worldwide distribution through tapping on the conglomerate’s logistics and distribution expertise. Faced with an ever changing business environment and dynamic consumer preferences, Ben & Jerry’s has adopted unique strategies to boost its competitiveness.

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

We at Temple Consulting have completed an analysis of Ice-Fili’s current corporate standing using data collected over the past several years. Using tools such as Porter’s Approach and SWOT we have analyzed the internal and external environments and have recommended several strategic plans of action. Current areas for improvement such as marketing initiatives and re-evaluation of distribution channels will increase sales and profitability almost instantly. Long term plans such as lobbying against luxury tax on ice cream, partnerships with franchise vendors, and bringing new products to the market, performing an IPO, and planning more global efforts will help keep Ice-Fili rooted as the

The other competitor to Ben and Jerry’s is Dreyers; however, I will identify some features that Dreyers have that Ben and Jerry’s does not have. The features that this company offers involve packaged ice cream flavors that are sold in big containers (whereas customers can only buy Ben and Jerry’s in pint size containers), and a new type of ice cream and flavors which is called custard (“Delight In Every Scoop”). Furthermore, like Ben and Jerry’s, Dreyers caters to some dietary needs like flavours created without dairy, contain no type of nuts and sugar has not been added to this product (“Find Your Favorite”). However, Ben and Jerry’s is located in twenty- seven different places in the world, but Dreyer’s is only located in two different places

1. What is Ben and Jerry’s mission statement? How has Ben & Jerry’s performed on the dimensions of the mission statement? Be specific.

Research and development is essential to Ben & Jerry’s dynamic, including marketing, product development, packaging, advertising, production processes and quality management. Whether Ben & Jerry’s is meeting the constant changes in consumer demands, the competitiveness of other businesses in the Ice cream market, quality assurance testing and contributing to social and environmental causes, the multinational company creates a reputation that precedes their advertising. Even though they have been an established company since 1978 their advertising is minimal, humble and takes advantage of social media and word of mouth. The role of researching within marketing has lead to the company not having large advertising campaigns on television or on

Papa John’s has employed a strategic plan that has set them apart from the completion focusing on the advantages of clarity of product and sound business practices. Based on Papa John’s actions over time it is evident that Papa John’s believes in expansion based on practical return on investment that eliminates debt. Where the completion tends to expand, mounting huge debt opening stores just to develop market dominance in a region. Papa John’s also believes that the quality of their products are paramount to accomplishing the success necessary to minimize failures focusing on successful products that meet their customer’s needs. In the text, the author discusses this business strategy when it is exposed that “Papa Johns has closed unprofitable

Today, Ben & Jerry's Homemade, Inc. (hereinafter "the company" or "Ben & Jerry's") produces a line of high quality ice cream, ice cream novelties, low fat ice cream, low fat frozen

7-Eleven also wanted to provide its own design for the package and the package won’t have a photo of Ben and Jerry on it. All this is against what Ben and Jerry’s is known for.

I have chosen the company named by Mc Donald’s for my assignment topic as it is a worldwide and well-known fast food company covered in Asia and Europe countries .

Ben and Jerry’s, founded in 1978, is a market leading distributor of super-premium ice creams, frozen yogurts, and sorbets, and has built a reputation on being a socially minded company. They were pioneers in the policy of “caring capitalism” and place heavy importance on the concept of social responsibility, a practice which many companies have since adopted. They have enjoyed long-term success as a result of their progressive methods of doing business and novel ideology regarding how a company should be ran. However, due to increased competitive pressure and declining financial performance, they have now been confronted by the threat of a takeover. Recently four