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Bruce Dawe Consumerism

Decent Essays

Good afternoon/morning ladies and gentlemen. Consumerism is defined by the English oxford dictionary as continual expansion of one's wants and needs for goods and services. Bruce Dawes’ poems “Televistas” and “Enter Without So Much As Knocking” critique the powerful and persuasive influence that companies have on our society.

Consumerism leads to self-gratification and the loss of life’s important values such as friendship, love and religion; this is an ever-growing issue that manipulates and deceives society and has done so since the beginning of the technological age.

Bruce Dawes’ poetry highlights his concerns and devotion towards the ordinary consumer and how easily manipulated and rocked by the media they may be. He does this through the use of ironic humor, cliché, hyperbole and many other language features that are extensively used in his poetry. …show more content…

The poem “Enter without so much as knocking” begins with the innocence of a baby being exposed to the harsh materialistic world seconds after birth. The capitalization of the words ‘HOSPITAL SILENCE’ presents the idea of sings which are controlling the way we live. This is reinforced further into the poem when the baby is considered an adult and is truly introduced to the consumerism of the society.

Capitalized words again represent the words the man reads on signs. Dawe mocks these signs by including ‘NO BREATHING EXCEPT BY ORDER’ which is using irony, as it is impossible to be able to control when people can and cant breathe. At the end of the poem the non-capitalization of the world ‘silence’ shows that it is silence rather than a gins demanding silence. This shows that the only way to escape the miser of a noisy consumerist society is through

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