Brand Management Review on Disneyland

Background & Audience Relevance: Childhood Obesity can have an impact on a child’s physical, social, and emotional health. That is why you should be informed and know the outcomes when a child is obese.

There have been studies conducted to find out what has caused or what the leading factors to obesity are. Researchers are currently still doing research to find out what causes or what may be the lead to obesity. Childhood obesity is a serious medical condition which considers a child to be obese if their Body Mass Index (BMI) is at or above the 95th percentile for children and teens of the same age and sex. (Rendall., Weden, Lau, Brownell, Nazarov & Fernandes, 2014). Obesity is on a rise in the Unites States and all over the world and can lead or result to other health complications later in life. The crucial breakdown serves as an implication of outlining childhood obesity, collaborating problems of the disease and resolutions, as well as applying critical thinking to give a complete approach to deliver information on childhood obesity. This will be done through citation of scholarly articles, samples and other modes of supporting details.

Epidemiology is viewed as the fundamental science of public health and is key in endorsing optimal health in the community as a whole (Stanhope & Lancaster, 2008). Epidemiologic study and practice continues to reform public health and endeavors to prevent disease in communities across the world. This paper will address through descriptive epidemiology, the rising disease of obesity and will focus on the teen and adolescent population of the United States. This paper will also define and discuss the purpose of epidemiology, the methods of the science, the epidemiological triangle, and the relationship of the disease to various levels of prevention.

Childhood Obesity can lead to a wide variety of health problems that can be both immediate and/or long-term. Obesity is the condition of

The number is alarming with one in five children also believed to be overweight or obese before they start primary school. Childhood obesity is a terrifying issue with many studies showing that childhood obesity is linked to obesity in adolescence and through to adulthood. It has been demonstrated that children with obese parents are more likely to obese themselves, continuing a vicious cycle. These children are presented with many complex health issues and risks, including a reduced quality of life. Every child deserves and has the right to a healthy life that they can get them most out of. These obese and overweight children deal with an increased risk of ?CVD?, they often experience asthma and/or wheezing and are continually presented with mental health risks due to poor self esteem, body image or

Davies, Dele and Hiram, Fitzgerald. Obesity in Childhood and Adolescence, Volume 1. Connecticut: Greenwood Publishing Group, 2007. Print.

Obesity in both adult and children is a major public health crisis. Childhood related obesity is an increasing concern with respect to the health and wellbeing of a child.

There is a new epidemic that is hitting America by storm in this day and age. It is a serious concern that can lead to serious health problems, social ostracism and, if left untreated, fatality. This disease is obesity, more specially child and teenage obesity in America which statistics show has reached an alarming 2.5 million for children ranging from 2 to 19. This teeming number is continually increasing and as a result, children are at an increased risk for diseases traditionally correlated with adults such as heart disease and Type II diabetes. Sadly enough, this can and will shorten the life span of children if measures are not taken. Now, there are many unknowns as to the actual causes of teen obesity and not just gluttony or

Obesity in our youth has been identified as one of the most serious public health challenges of the 21st century. (Lobestein). Overweight children and adolescents are more likely to develop sleep apnoea, breathlessness on exertion and reduced exercise tolerance, some orthopaedic and gastrointestinal problems, non-alcoholic fatty liver disease, and early signs of metabolic and clinical consequences, such as hypertension, hyperinsulinaemia, hypertriglyceridaemia and type 2 diabetes. (WHO, DENNY W) A major long-term consequence is that overweight children are more likely to become overweight or obese adults, with an increased risk of chronic diseases and early mortality. (BRIO FM)

This increased prevalence of childhood obesity has correlated with a rise in serious health concerns, once only seen in adults including hypertension, hyperlipidemia, impaired glucose tolerance, insulin resistance, type 2 diabetes, sleep apnea and asthma (Freedman, Srinivansan, Berenson, Dietz, 2007; Whitloc, Williams, Gold, Smith, Shipman, 2005; Han, Lawlor, Kimm, 2010). Additionally children who are overweight or obese are at increased risk for being bullied, experiencing psychological distress, mental disorders such as depression and anxiety and low self -esteem (Halfon, Larson, Slusser, 2013). Furthermore, obesity in childhood is a strong predictor of adulthood obesity and therefore a precursor to more serious health consequence throughout the lifespan (Halfon et. al, 2013).

“Childhood Obesity.” WebMD WebMD UK Limited and Boots UK Limited, 2014. Web. 16 Oct. 2014.

Obesity has been a major health issue in the community for the past three decades, and has recently become a spreading concern for children (Black & Hager, 2013). Childhood obesity leads to many health and financial burdens in the future, and has become a public health priority. According to the Centers for Disease Control and Prevention (CDC) (2016), childhood obesity has doubled in children and quadrupled in adolescents in the past 30 years. Black and Hager (2013) state that pediatric obesity is a major public health problem that effects a child’s mental and physical health. Having childhood obesity also increases the risk of developing adult obesity and many other chronic illnesses. Childhood obesity will be further explored in the following sections and will include: background, current surveillance methods, epidemiology analysis, screening and diagnosis, and the plan of action.

“Children and adolescents who are obese are more likely to be obese as adults, putting them more at risk for heart disease, type 2 diabetes, stroke, types of cancers, osteoarthritis, bone and joint problems, sleep apnea, increases risk for many types of cancer including breast, colon, endometrium, esophagus, kidney, pancreas, gall bladder, thyroid, ovary, cervix, and prostate” (“Childhood Obesity Facts”). A person can increase the risk of getting several diseases if having bad eating habits, exercise

About a third of children in the U.S. are considered overweight or obese, and researchers believe television advertising is a significant contributing factor (4). Exposure to television advertising is basically universal and the ads present foods as desirable and attractive. Children have been shown to be far more receptive to television advertising messages than classroom lessons (3). It leaves a harder lasting impression on them because the food products are presented in a cool, fun way that attracts children. Most of the time, children would pick foods that they may not even like, simply because they think it’s the cool thing to eat and once a kid gets his mind set on what they want, it is very hard to steer them away from wanting it. Television ads for foods geared toward children are usually fun, and bright with animations and lots of cool characters that the children can relate to. This directly influences the child’s food preference and unfortunately most of these ads are for processed, unhealthy food products like cereals, snacks, fast food, and soft drinks. In the U.S., there are few restrictions on food ads, but that's not the case in the U.K., where junk food can't be marketed on children's television (4).

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their