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Body Image In The Media

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The issue of distorting body image in the media and its effects on people is not a new concept to modern time. There is a long history of body image’s powerful place in society because of people’s impressions of each other based on body image. Research has been done on the effects and outcomes of this issue. Recently, consumers have fought with the media to try and achieve a safer way to spread information and let these media outlets be successful without having severe impacts on adolescents especially, among other age groups. The general ethical principle that the stakeholders use in this fight is similar to utilitarianism, because each stakeholder believes they are bringing the greatest good to the greatest number of people. The stakeholders …show more content…

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

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