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Best Buy 's Corporate Office

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Best Buy

“Our formula is simple: we’re a growth company focused on better solving the unmet needs of our customers—and we rely on our employees to solve those puzzles. Thanks for stopping.”

Who is Best Buy?

Best Buy’s corporate office is located in Richfield, Minnesota and was founded by Richard Schulze in 1966. Originally, Best Buy was known as Sound of Music before changing its name in 1983. Best Buy is one of the largest big box retail electronics providers in the world generating over $40 billion annually. They offer a wide array of technology products, services and solutions regionally and internationally. Best Buy sells video games, car stereos, DVD’s (Blu-Ray), cell phones, computers and software, video cameras, digital cameras, …show more content…

The International segment constitutes of all Canada operations, including e-commerce and retail store operations under the brand names Best Buy (BestBuy.ca), Cell Shop, Best Buy Mobile, and Geek Squad; and all Mexico operations under the brand names Best Buy (BestBuy.com.mx), Geek Squad, and Best Buy Express.

Best Buy in China

China’s consumer electronics market is similar to the early markets in the U.S. They put a huge priority and focus on products and prices. Having an ever-growing middle class, China represented an incredibly profitable opportunity for Best Buy. Eventually, Best Buy extended into the Chinese market in 2006, after three years of studying and identifying the market, by taking a majority stake in Jiangsu Five Star Appliance Co., a local retail chain, for $180 million. Operations started with opening and introducing “branded” stores. These are the stores that mimicked the American style layout (very large). In addition, they made sure they had the most knowledgeable associates and did not offer any type of commission, just like in America. Best Buy had envisioned a huge return from entering into the International scene, but the expected surge of customers, never seem to come to fruition. After being open for six years, they only occupied a 1.8% share of the market. Eventually Best Buy shut down all “branded” stores in 2011.

Barriers for Entry

The company 's problems in China stemmed from six main issues: “extra”

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