Applications of Machiavelli Essay

Message strategy – “Good really wins in the end.” This is in some respects a rather odd “big idea.” Contrast this with the early Coca-Cola campaigns that focused on the benefit of refreshment, something that is very relevant to the functional utility of the product. However, nowadays, that is not enough. For many years, there have been numerous alternatives that satisfy the need for quenching thirst. This big idea falls in line with that of more recent campaigns. That is, it drives home an emotional benefit rather than a functional one.

In the reading Advertisements R Us, Melissa Rubin expands upon her analysis of Coca-Colas’ 1950 magazine advertisement, and brings many points to light about how the company uses cleverly crafted advertising tactics to appeal to a specific group of Americans. By clearly communicating her evidence to back up the analysis of the advertisement, Ruben composes a thoughtful and persuasive paper. For example, Rubin explains how simple details, such as the use of their slogan on the vending machine pictured which reads “Drink Coca-Cola - Work Refreshed”, and the placement of “Sprite Boy” in the ad, all work together to send a message that makes consumers want to buy their product. Consequently, because of the evidence presented in her writing, Rubin has crafted a paper that I find logical and persuasive.

Coca-Cola’s confidence in its domination over the soft drink industry eroded, and its advertising slogans began to recognize industry competition: “No Wonder Coke Tastes the Best”. While Coke’s slogans have always centered on the product, Pepsi’s advertisement emphasized the users of the product. Rather than targeting every market, Pepsi focused on the demographic environment. Pepsi foresaw the mass appeal of the youth generation for soft drinks and in 1961 divulged the successful slogan “Now, It’s Pepsi, for Those Who Think Young”. The campaign was such a success that Pepsi’s sales growth outperformed that of Coca-Cola.

Machiavelli stressed that no art can deliberately aim at a negative result. As a realist, Machiavelli was concerned with reality and not how things could be. He was significantly influenced by his own failures in public life.

"The term Machiavellian refers to someone who is unscrupulous, cunning, cynical, and unprincipled"(Goods 1998). Many scholars agree that this particular adjective would have dismayed Niccolo Machiavelli, the man from whom the term is derived. In reality he has been attributed as being one of the brightest lights of the Italian Renaissance through his works as not only a writer, but also as an influential philosopher of history and political thought. His most famous work The Prince has been misunderstood due to the motives discussed and the blatantly honest language used. Many of his critics have condemned him for his pessimistic outlook of man as a whole and in doing so try to negate the bulk of his work. Yet even after over 470

Throughout the course of this essay a rhetorical analysis will be performed over the subject of the popular soft drink, Coca Cola. Here we will take a look at two documents, both advertisement images, both from Coca Cola, separated by over 40 years. This sweet drink took the world by storm starting in the 1890’s and has been a household name since. With hundreds of thousands of soft drinks all over the world, Coca Cola is just another in a bucket, except with a different set of tactics toward drawing in their consumers.

To be a leader there are multiple characteristics that makes one leader better than another. In 1469, an aristocrat by the name of Niccolo Machiavelli was born. Machiavelli was born in an unfortunate time when Florence was unstable and was wrongly convicted which led him to be imprisoned. He later wrote a book by the name of The Qualities of the Prince which listed his thoughts and ideas on what characteristics a prince should have to be a successful leader. Today, we have leaders that guide us through tough decisions and keep order in the state, widely known as the politicians. Politicians are people who are involved in politics as a job and usually are in an elected office. We also have in that group a sub group known as the Governor. The

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

When reading Niccolo Machiavelli's The Prince, one can't help but grasp Machiavelli's argument that morality and politics can not exist in the same forum. However, when examining Machiavelli's various concepts in depth, one can conclude that perhaps his suggested violence and evil is fueled by a moral end of sorts. First and foremost, one must have the understanding that this book is aimed solely at the Prince or Emperor with the express purpose of aiding him in maintaining power. Therefore, it is essential to grasp his concepts of fortune and virtue. These two contrary concepts reflect the manner in which a Prince should govern while minimizing all chance and uncertainty. This kind of governing demands violence to be taken, however

When reading Niccolo Machiavelli’s The Prince, one can’t help but grasp Machiavelli’s argument that morality and politics can not exist in the same forum. However, when examining Machiavelli’s various concepts in depth, one can conclude that perhaps his suggested violence and evil is fueled by a moral end of sorts. First and foremost, one must have the understanding that this book is aimed solely at the Prince or Emperor with the express purpose of aiding him in maintaining power. Therefore, it is essential to grasp his concepts of fortune and virtue. These two contrary concepts reflect the manner in which a Prince should govern while minimizing all chance and uncertainty. This kind of governing demands violence to be taken, however this

The Coca-Cola organization has made exemplary strides mainly to offer a variety of products to its clients even with the competitive nature of the market. Consumers’ choice gets based on the brand aspect in which the organization wins most customers' heart against its rivals. Even though a significant number of people deny cases to having inclination picking between Coca-Cola items or its rivals', many have a strong desire in some way. Many inclines toward Coca-Cola products since the organization has more than hundred years of history and predictable brand image. This picture is engraved in a lot of people subsequently end up purchasing their beverages. It is out rightly conspicuous in the company’s high market share in the field of soft drinks.

As the Coca Cola company has come a long way from advertising a few servings of sparkling drinks in a pharmacy, to a worldwide business. Coca Cola’s loyalty to remain at the front of the shifting public values in increasing their promotion tactics has confirmed to their plus. Without any confusion The Coca Cola Company has developed all the basics necessary to run a multimillion, worldwide venture and it refreshes all the people that come in contact their

Despite its relation to obesity and other health risk, soda still remains as a popular beverage in the United States, and upon other demographic groups. Amongst the lineup of refreshments, Pepsi and Coca-Cola are the most leading carbonated cola beverage brands around the world. Pepsi and Coca-Cola had been rivals when introduced respectively in the 1900s, trying to dominate the carbonated soft drink market. Through print ads and video ads, both brands were undergoing global advertising war trying to dominate each other. Between the two brands, Coca-Cola seem to be superior to Pepsi due to it’s creative advertisements that grabs consumer’s attention. Coca-Cola portrays rhetorical strategies within the advertisement to catch the audience’s attention by using ethos, pathos, and logos.

Coco Cola advertisement seemed a good choice of texts for analysis because of the nature of Coca Cola’s approach to advertising. The famous logo was created in 1885 and this together with the iconic shapes of the bottle and corporate colours have not really changed since then. The shape of the bottle and logo colouring, instantly identifies it as Coco Cola. The advertisement analysed below is taken ‘Vogue’ Magazine (Issue November 2007) and is for ‘Diet Coke’ which was a new venture for the company in 1982 and within two years ‘Coke’ had become the top low-calorie soft drink in the world. Although “Coke” replaced the traditional name of “Coca Cola”, the red is still used and silver replaces the white

The Coca Cola company has promoted a new campaign launch to help catch consumer’s attention. From 1886 to 2016 Coca Cola has been a well-known soft drink. The campaign launch “Share a Coke with a Friend” that was released in 2014 had grabbed consumer’s attention tremendously. The new campaign was targeting everyone. The Coca Cola company knew they needed to create a campaign that would make an impression on the newer generation. The “Share a Coke with a Friend” Campaign was an interesting approach that made a tremendous change in the Coca Cola advertisement industry. The new ad had drawn in even more consumers.