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Analysis Of The Cognitive Dissonance Theory

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The cognitive dissonance theory specifies that inconsistencies in an individual’s thoughts and actions lead to mental tension, dissonance, and cause us to take actions to reduce this dissonance. Actions include either changing the way you think about something or the way you action. The amount of dissonance can vary depending on justification; an unjustifiable causes more dissonance in comparison to acting with a good enough reason, depends how the individual’s morals. In Festinger and Carlsmith’s study, individuals were either given $1 or $20 to state opinions that weren’t consistent with there own. Individuals who were paid $1 had less justification for the inconsistency which lead to higher levels of dissonance. As a result, they were more …show more content…

After you make a decision, to justify any downsides or negative aspects of the decision you may begin to rationalize them and see the positive in them because you don’t want to think that you made a bad decision. For example, a friend of mine would always mention how much they like Apple products, so when they needed a laptop they looked at the price of a MacBook. The MacBook was far too expensive for him to afford, so he ended up with a Toshiba laptop. Now, after having his laptop for a few months he talks about how happy he is with his decision and how much is computer is better than the MacBook. He’s says things such as, “the MacBook was overpriced anyone, this one was much more practical” or “my Toshiba laptop is touchscreen so it’s like a tablet and a computer.” Overall, he has stopped liking Apple products. In summary, he liked Apple, but didn’t get an Apple laptop and this caused dissonance, so in response he stopped liking Apple and looked at all the thing it couldn’t do; changing his belief to match his …show more content…

I’m not sure if it was presented and if so, how. Informed consent is usually required at the being of an experiment, but the text says that before the first task the experiment only mentions the duration of the experiment and mentions the possibility of being interviewed afterwards because of the amount of time. Also, the excessive actions, moving spools and turning pegs for an hour, seems unethical because it could result in future soreness and fatigue. Furthermore, the fact that the actions weren’t necessarily what they experimenter was interested in. I’m sure there are other experiences that would be perceived as boring without the possibility of future consequences, e.g., watching barn yard animals walk around for an hour. Something worth mentioning is the amount of deception needed for this experiment. I understand that the experimenter and the confederate debriefed after the experiment, but it almost seemed excessive. They lied about the experiment, the interview, and the payment. Such high amounts of deception can result in mental fatigue or the participant having overall negative feelings towards the experiment because they were constantly being tricked and

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