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Analisys of Lonely Planet

Decent Essays

General Environment

Definition
Short summary, factors and conditions (such as economic, legal , political, and social circumstances) that generally affect everyone in an industry or market in more or less similar manner. general environment is in the Banking, Commerce & Finance, Decision Making, Problem Solving, & Strategy and Entrepreneurship, Management, & Leadership subjects.

Larger summary, the forces within the general environment, including politico legal, economic, technological, socio cultural and international forces, have a broad general impact on the organization. Although these forces do not always have a direct influence on the organization's daily activities, they are important for several reasons. First, forces in …show more content…

From the author on the road to the cartographer behind a desk, we are united by a love of travel. In fact, a passion for travel is a prerequisite for working at Lonely Planet – it says so on every job description. Between us we’ve been to 191 countries. Tony Wheeler leads the contest, having visited144 countries.
Our head office is in Melbourne, Australia. People work hard in a restored cotton warehouse in the docklands. In Oakland we also work on the dock of the bay, watching cargo being sent off all over the world. By contrast, our London office is situated next to Sadlers’ Wells Theatre in Clerkenwell and, of course, the obligatory pub or two. Both the Melbourne and Oakland offices have Lonely Planet bands that perform at our office parties, sometimes featuring up to 30 band members onstage at once. That’s bigger than UB40!Our longest serving employee, Andy, has been with the company for nearly 30 years. She was also the very first employee, hired by Tony and Maureen to watch the office while they researched the earlier guidebooks. Because they appreciated Andy ʻminding shopʼ, they brought her back a snow dome. This began a collection that continues to grow today, overflowing several display cabinets in the Lonely Planet cafe.

- Social-culture
Making a difference online
Immediately after the 2004 Asian tsunami disaster, Lonely Planet mobilised to do what it could to help locals and travellers in affected areas.

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