Advertising In Advertising

Husker hound is not the only place in Omaha you can buy husker products in the mall there is The Red Zone, Steve Clark the owner of the Red Zone he had a vision of supplying Huskers fans with the friendly and fun experience that can be found on stadium drive in Lincoln, Nebraska.

Advertising is an mechanism that businesses use to reveal themselves to consumers and get their attention. Advertisements are seen in newspapers, television commercials, magazines, on the radio, and on billboards. There are so many advertisements that we see in a day that we don’t even notice. Kilbourne states, “The average American is exposed to at least three thousand ads everyday and will spend three years of his or her life watching television commercials” (RPC 90). We live in a world full of technology which is used to create these ads and display them. Advertisers also use this technology to create different characters or slogans to make a product they are selling more memorable. While most people find advertisements to be informative and helpful, there may be some techniques and hidden messages that we, the consumers, do not take into consideration when being persuaded into buying a product that is being advertised.

A customer should know whenever they see an ad in the daily paper, or on television that it could possibly be false advertising. Companies use these advertisements to catch the eye of the viewer and make them interested in their product, such as, claiming they will receive a prize for interacting with their product so much.

Advertising is an important element in our world experience today. According to Merriam-Webster, advertising is defined as “the action of calling something to the attention of the public especially by paid announcements.” Everyday we experience a constant bombardment of multiple types of advertising including print media, television, internet, and social media. Advertising comes in two forms: direct advertising, which has a strong call to action and tries to get the viewer to take an action immediately, and indirect advertising, which introduces a theme or brand of some type. A public service announcement (PSA) is a form of indirect messaging and often used to introduce a compelling thought or opinion. PSAs promote important messages rather than seducing the public to purchase a product. However, it includes a unique purpose and meaning, educating the public regarding an important matter typically related to health and safety items. Often funded by the Government or non-profits, PSA’s are different than traditional advertising, businesses often sponsor public service announcements specific to their field or their specialty. In 2011, BMW sponsored the advertisement discussed herein, which relates to the importance of not drinking and driving. The powerful visual impact of BMW’s advertisement challenges the consumer to consider the consequences of driving while under the influence.

Advertisements have come up with schemes to manipulate just about anybody into buying their products. They use multiple methods to draw in consumers just by how they word their slogans, photoshop their ads , and who they use to promote their products. Ads use weasel words to change the meaning of their slogans. Weasel words are words that make ads sound as if they’re making claims when they’re basically saying nothing at all. Their technique is to make the audience believe their products can do exactly what they say they do. They manipulate their audience by making it look like they’re making claims that their products work, but it’s not always true. Ads use photoshop to give the illusion of perfection. This makes the audience believe that if they buy what the ad is advertising, they will look a certain way. When ads use popular celebrities to promote their products, it makes fans that look up to them want to use those same products. Olay uses techniques to make their audience believe their products are efficient by using manipulative claims, photoshop, or well-known celebrities.

Advertising began before America was colonized, it has always been used as a way to sell goods and get the name of your product out. Companies put up posters, billboards, and give out samples of their products to make their product seem to be the newest and the best you can buy. The idea of advertising has never changed, it puts out the idea that one product is better than another. Companies use strategies that we do not realize to attract us to their product. Such as cigarette franchises would make smoking look cool by having famous actors and actresses smoking their product on a poster or in a commercial. One company in particular called Lucky Strike, a cigarette company, used some hidden rhetoric strategies in their advertisements. To get consumers to purchase their cigarettes they have a young, pretty women pose for the poster, they use certain colors to make the customer to feel comforted by the product, and they use specific words to get the point that their cigarettes are the best a person can buy.

As you are flipping through the pages of your favorite magazine count how many advertisements you see. On average advertising takes up 47% of all magazine pages (Moses). Next time you are flipping through a magazine, count how many advertisements appear. Advertisements are a strategy for companies to reach out and draw customers in to sell products. We live in a world full of advertising whether it be right on front of you in a magazine, or driving past on the interstate, advertisements are everywhere we go. Advertising can be done through commercials, magazines, social media posts and contests, and through tweets on twitter. According to Jean Kilbourne, “Advertising often sells a great deal more than products, it sells values, images, and concepts of love and sexuality, romance, and perhaps most important, normalcy” (RPC 101). Kilbourne is referring to how we interpret ads ourselves and what the real message is behind them. The advertisement used for the Dove real beauty campaign conveys a strong message about strong body image where not only is one body type considered attractive, but all body types are attractive. The advertisement uses an emotional appeal to influence women to value their own body image and to change the way women think about their bodies in a positive way.

Walking through any store, there are things that one might not need, but his or her attention is drawn to for some reason. This is the sales goal of any business, to make the consumer want things they would otherwise not buy. Any combination of techniques is used to draw the eye to certain products. From certain items trending, to commercials promoting new products, or even using the senses to tempt shoppers is what works time and time again to reach, or go above projected sales. Advertising has created a culture of irrational shoppers by using different psychological methods to sell consumers products.

Advertisements are all around us, it is seemingly impossible to go even an hour without seeing a billboard, banner, logo, or commercial that is trying to convince us to do or buy something. Due to their saturation in our everyday lives it is easy to assume that it has always been this way, but that is not the case. Modern advertising in many ways began 150 years ago by the Pears Transparent Soap Company which led by a man named Thomas Barrett developed an ad campaign which differed from others at the time. The ad pictured above is one such Pears Soap ad. It appeared in This ad by today standards is highly offensive to most but in its context and within its target audience it was a highly effective ad and additionally has many similarities to modern ads. In this essay we are going to examine the context that it was published in and the methods that might have made it effective, and how those methods are still used today.

There are thousands of advertisements aimed to intrigue children, ranging from advertisements on television, in magazines, on social media and in online games. Many of the advertisements are suited to children and don’t introduce ethical dilemmas although some have been considered unethical and as a result have been changed and evan banned from being published or presented. Ethics are moral principles that govern a person's behaviour or the conducting of an activity. Advertising can represent real ethical crisis’, especially in children’s advertisements. Business use promotional strategies to create interest in customers and as a result maximise sales. Although not all business evaluate the impact that advertisements have on consumers, in particular children, therefore regarding the advertisement as unethical.

Bud Light launched an advertising ad on their product that caused bad public relationships through its customers and non-customers. On April 28, 2015 Bud Light released a new slogan to their product (Brown, 2016). The new slogan that Bud Light put on their product stated, “Take No Out of Your Vocabulary Tonight”. Bud Light released this slogan because they started a campaign #Upforwhatever in May 2012 (Brown, 2016). The campaign was advertised and geared towards the younger generation to try new things. The movement of this campaign was to encourage people to get out of their personal bubble and try new adventure. This was geared towards the younger generation because that is who Anheuser-Busch wanted to target because that generation can afford to spend $18 on a 24 pack of beer and would not break the bank for college students. Another reason that Anheuser-Busch wanted to target that generation because they are all on social media and advertising is shifting that way. The #Upfowhatever movement was to gain new business through new customers and corporations (Hughes, 2015). The campaign was already two years old and has inspired millions of consumers to engage with that hashtag to get out and try new adventures (Hughes, 2015). The young generation was getting out and taking adventures throughout the world. It ranges from people flying on a plane to the next destination, laying out in the sun on a cruise ship, or even just at the local beach trying a

Humans have evolved since the time they populated the Earth. Over time, the countless ideas, inventions, and many theories have improved our extended lives, but what about the Earth? As time has gone on, humans have continued to diminish the fragile state of the Earth. The advertisement clearly depicts a once plentiful Earth now slowly being depleted of its most important resource- trees, in attempt to influence the audience into feeling a sort of affection toward their environment.

Throughout time many companies change their methods of advertising due to the change in times and African Americans being accepted into society as equal. In “‘Dinnertimin’ and ‘No Tipping’: How Advertisers Targeted Black Consumers in the 1970s” it goes over some strategies that companies like Mcdonald's and Winston used to get the attention of African American societies. While some advertisements used images to represent how “cool and rich” you can be with there product, others used words that had African American slang in order to catch minorities attention. Furthermore the author uses these examples to show how effective these advertisements where and how they have affected the society we live in today. I believe these infomercials were effective because regardlessly they got a response to their advertisement.

The effectiveness of advertisements in informing individuals about objects and organisations has been of interest to researchers for several years (Stern, & Resnik, 1991).  Television advertisements have been deemed to be one of the most effective ways of informing individuals about health issues (Dalton, Bolitho, Carr, Commons, & MacLachlan, 2006).  Further, in the 1990s when the HIV/AIDS epidemic occurred, although they contained controversial material, television advertisements were suggested to be the most effective way of educating the community about preventing the viral spread (Nowak, Jorgensen, Salmon, & Jason, 1993).  Previously, marketing companies had to rely on traditional research methods such as; self-reporting, focus groups, and questionnaires, to gain information about consumer behaviour (Venkatraman, et al., 2014).  These measures, however, have been proven to be limited, as they rely on the participant’s ability to accurately evaluate and interpret their emotions (Nisbett & Wilson, 1977; Vecchiato et al., 2013).  It has also been suggested that these traditional methods may lead to motivational biases, especially when completing a self-report (Ohme, Reykowska, Wiener, & Choromanska, 2010). It is predicted that Australia will spend $15.4 billion dollars on advertising in 2017 (Dentsu Aegis Network, 2017), therefore it is important for researchers to identify what factors make advertisements effective.

Like many college graduates, I walked away with a diploma in hand and a firm belief that I would succeed in the advertising industry that I had spent fours years preparing for. While professors armed me with the notion that advertising was a dog-eat-dog field, I naïvely believed that it couldn’t be that bad. I thought that the opportunity to work with so many different personalities, at varying levels of experience would be one of the greatest occurrences. This wasn’t always the case. Working with some of these individuals was enlightening, fun, and euphoric experience for which I will also be grateful. However, more often than not it was, challenging, futile, mind numbing, and downright frustrating. The most significant frustration was the inability to negotiate with upper management to best serve the moral of the team, and provide the best service to the client. In advertising, the hierarchy is not solely based on someone’s job title but also the number of years that someone has been “in the game”.