A Market Analysis On The Automotive Industry

For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation,

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

Toyota is currently the biggest car maker in the world. Toyota’s production model has been for long the envy of Detroit’s big three and the benchmark for the auto industry. The auto market in the US has showed signs of improvement, a sign of encouragement for the company (Toyota History: Corporate and Automotive, 2011). Toyota has invested billions of dollars to develop manufacturing capabilities and supplier networks to supply those markets. Toyota has many comparative advantages over it peers: a strong operational model that generates high margins; a strong global brand synonymous for quality and a

Toyota puts a high emphasis on innovation and productivity of its brand. As well as the combination of own brand name and local life culture. Toyota's marketing strategy mainly uses social tools. Each ad includes functions, situations, experiences, public relations and direct marketing techniques in a company's promotions.

Here in the case to study the competitive advantage of Toyota measures on the following

Differentiation – Toyota is the largest auto maker in the world and the key reason for the companies success is as a result of their differentiation strategy this includes introduction of a highly efficient manufacturing model to increase the performance of its vechiles and offer offer their customers with increased value. Another differentiation strategy is the fact that the company was able to produce vehicles for many different market segment and price

Vision Statement: "To be the most successful and respected car company in America." This has been true as worldwide in the past five years Toyota have place number 1 or number 2 of cars sales worldwide. Toyota Motor Corporation’s organizational structure is based on different business operations of the company around the world. As one of the world’s leading automobile manufacturers, Toyota employs its organizational structure to support business goals and strategic direction. The structure Toyota have is also linked to traditional organizational structures mainly use in Japanese businesses.

-Toyota faces tremendous competitive rivalry in the car market where competition is increasing almost daily. The company is also exposed to any movement in the price of raw materials such as rubber, steel and fuel

The Toyota Corporation has a unique business philosophy, even in the hard times of the economy they stand up and out for their employees and their business processes. Toyota’s mission statement is "To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America" (Toyota.com, 2011). They have exceeded in their mission to do this as well as in their vision to be the most successful and respected car company in America. In this document we will discussion in detail the business goals and objectives of the Toyota Corporation which fall under their philosophy also known as the “Toyota Way”. We will also explain our marketing

Its mission has not changed much in the past few years, for the current mission of Toyota can be characterized as becoming the world's leading vehicle manufacturer, which means that it expects to sell more cars than any competitors, whilst setting benchmarks on product quality and production efficiency. Toyota also aims at providing good quality cars at competitive and affordable prices in order to well establish

From the table 1 of analysis, it can be observed that there were negative returns of automobile stocks before the implementation of GST as co-efficient of variable C is -0.003229. However, dummy variables suggest that there were significant positive returns 0.005923 in the automobile stocks p value 0.0031whuch is less than 0.05, so in that case, H1 has been accepted.

Toyota is the super famous brand name in the current automobile industry. Toyota refers to a Japanese company 'Toyota Motor Corporation ', was established on 28th august 1937 by Kiichiro Toyoda as an adjunct to his father 's car making company ' Toyota Industries '. Toyota is a full flexed multinational automobile company engaged in designing, assembling, manufacturing and sales of personal to commercial vehicles and its accessory parts globally. Globally it secured 338,875 employees with a capital of 397.05 billion Yen (Toyota Motor Corporation, 2014). Toyota vehicle sales had increased tremendously as a result of focusing the customer value in terms of cost and quality, over a period of 1935-2010 as shown below.

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.

The operating environment that the company has to operate in has also become more intense. The level of competition has increased while the global economy experienced a significant downturn. It is likely that Toyota will lose some market share in the developed markets. However, the company can work to offset these in the developing nations. This also supports a more regional strategy in the developing world. Most of the company's product mix that is marketed to developed markets is simply too expensive for consumers in the developing world. Therefore it is necessary for Toyota to continue to customizing their operations to meet the consumers' needs in these quickly growing markets.

In general, vehicles can represent their owner’s status. Therefore many people spend their money on buying a car which indicates their tastes and lifestyle. Car manufacturers, from the cheapest to the most expensive, use many eye-catching marketing strategies to attract customers, especially for premium car brands. BMW and Mercedes-Benz are two of the most well-known brands in the world. Coming from the same origin, Germany, they compete with each other in selling their products. The purpose of this essay is to identify which company has the better marketing strategies when comparing between BMW and Mercedes-Benz, by analyzing four strategies: product, promotion, SWOT analysis, and market share. The paper is organized as follows. The second section discusses the products, and is separated into three parts: the variety of products, car prices, and after sales service. The third section presents the promotion strategies which will show the companies’ budgets, advertising on television, and other distribution channels. The fourth section reports the discussion of the SWOT analysis for each company along with their current market share. The fifth section provides the conclusion. The discussions of prices, advertisements on TV, and other distribution channels refer to examples from Thailand, the United States, the United Kingdom, and China respectively.