Essay on A Career in Communication

This course reviews the organization for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing, and legal aspects. Emphasis is on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia, and the Americas).

Moderator Van R. Wood, Ph. D is a professor of international marketing and Phillip Morris Chair in International Business, Virginia Commonwealth University School of Business. In the past Mr. Wood has been accepting a numerous amount of grants to develop international programs some

Communication is the activity of conveying information through the exchange of thoughts, messages, or information, by speech, visuals, signals, writing, or behaviour. It is the meaningful exchange of information between two or more living creatures1. Effective communication is a reciprocal interactive process in which sender and recipient have responsibilities to ensure that a message has been received and understood.

The purpose of this report is to compare and contrast two regional trading blocs: the EU and ASEAN (Association of Southeast Asian Nations) and also to discuss and analyse the implications for the marketing managers that operate in these blocs. Schott (1991) defines a trading block as a type of intergovernmental agreement that aims to reduce regional barriers to trade for the participating states. This report will look at the similarities and differences between the two blocs in the first part, with the second part looking at the implications for marketing managers and the advantages and disadvantages that they have in both trading blocs. Background information for EU and ASEAN will be considered in this report along with the role of WTO

The process of globalization has important effects on companies' strategies. These effects mostly refer to their marketing strategies that must be adapted to the increasing competition in most industries, and to the challenges of the business environment. In order to improve their position on the market, some of these companies prefer to expand their business on international level. This means they develop global and domestic marketing strategies.

I thought I need to gain a broader understanding of business and enhance my analytical skills as well as managerial skills in order to be successful in corporate world. So I decided to continue my education forward in order to satisfy my craving for learning as well as to further my career options in the field of Business. Taking into consideration my foundation and my interests, Masters is next logical step for me. So, I considered Masters Program in International Business at Hult Business School in USA.

Marketing can be defined as a discipline that involves researching and developing a product and then facilitating the sales and distribution of said product to the general public. Marketing has been around for a long time, and has been constantly evolving to meet the needs and purchasing behaviors of consumers. Marketing today is very different from what it used to be a few decades ago, mainly due to a rapidly changing world economy and the development of fast and virtually free knowledge distribution and exchange. Marketing faces many new challenges in the 21st century but none for important than the surge of globalization and information technology, both which impact current businesses more than any other factors. These 2

Throughout the semester I have come to learn about many important business concepts, theories and strategies used internationally. As a business management major and with an interest in minoring in international business, I took this class with an open mind and an intention to learn. Between learning about the global marketplace, different strategies, when to enter a foreign market and much more, I now have a better understanding of what International business actually means.

Kotabe, Masaki and Helsen, Kristiaan, Global Marketing Management – 3rd Edition, John Wiley & Sons, Inc – Publishers, Copyright 2004, ISBN 0-471-23062-6

With the economy becoming more and more competitive with each passing day, having the most current knowledge about concerns and preferences of consumers is key for success. With effective global market research, your company can gain invaluable information about their competitors, economic shifts, demographics, the current market trends and the spending traits of you’re the customers. In this essay we will be reviewing the article “Living in a global world” and explaining the importance of global marketing research.

Doole and Lowe (2004) stated the key problem faced by international marketers is dealing successfully with the multi-dimensionality and complexities of the international environment. By understanding the environment, companies can implement a successful marketing strategy enabling them to make relevant decisions regarding entry modes and the marketing mix.

Kotler, P. et al (1999), Marketing Management - An Asian Perspective, Prentice Hall, Inc. USA.

The globalization of business markets from domestic to international has generated a unique competitive advantage for all the organizations whose products and services are being welcomed by the customers all around the world demanding mass marketing efforts. In this regard, marketing research in the international environment is having different methodology and complications with respect to geographical boundaries of a specific country in which penetration and development of a product is required. Therefore, an international market planning with strategic aligned goal, for development in the global world should be the objective of marketers to captivate international market leadership.

This report is basically concerned with the phenomenon of International marketing. At its simplest level it can be said that

As we continue to create value for our consultancy firm, I would like to bring to light a few matters regarding marketing. A close look at last year’s numbers reveals that our market share has been growing steadily at a rate of 2.5% per annum as compared to our competitors’ 2.0%. The recent accolades from event organizers strongly suggest that we belong in this league. I would like to commend the way we are handling the elements of marketing - global, technological, sociocultural, competitive, and economic influences (Nickels, McHugh, & McHugh, 2014).