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Professional Research And Analysis Essay

Satisfactory Essays

Deakin University
Cover Sheet
Faculty of Business and Law

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RODRIGUES

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211040882

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MAA753
Professional Research and Analysis for Accountants

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Assignment 1
14 April 2015

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You are advised to retain a copy of your work until the original has been assessed and collected by you. 1. Qualitative versus Quantitative Research (1000 words)
Definition and comparisons (40%)
There are two types of collecting data for research, which are qualitative and quantitative research. Qualitative research is used to gain a thorough explanation about a phenomena, and ‘is normally recognisable via the use of methods that include, at least, in-depth interview and group-moderation techniques’ (Bailey 2013)
The dearth of qualitative research is appropriate in the constructivist world for enriching and adding depth to the understanding of organisational justice concerns in public accounting practice. (Highfield 2012)
‘Employing a qualitative methodology, underpinned by a constructivist world view, has provided the means to generate rich, deep and contextualised understandings of the research issue, and an appreciation of the socially constructed and experienced realities of the participants.’ (Highfield 2012)

Quantitative research is

Examples for each (20%)

Analysis of the specific circumstances where each approach is likely to be

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