Chapter 7 Quiz

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Chapter 7 Quiz  Several factors affect the response rate in interview studies. Contact rates for in-person interviews tend to be lowest among: o Central cities  The best way to improve response rates on a mailed survey is: o Send follow-up letters and replacement questionnaires.  The Child Health Bureau is conducting a survey to investigate the prevalence of early childhood sexual abuse in the county. The bureau is constrained by a low budget for research but they need to get a representative picture of both rural and urban areas. What type of survey would fit best given their tight budget and still enable them to collect useful information on this sensitive topic: o Mailed survey.  Anonymity exists when: o No identifying information is ever collected to link respondent to responses.  In a survey, a contingent question always follows a/an o Filter question  What guidelines does the following question violate in terms of guidelines for writing questions: Do you agree or disagree that television increases people’s tolerance for violence and drug use? o Avoid double-barreled questions  The popularity of survey research is due to:

o Versatility, efficiency, and the generalizability of results.  What guideline does the following question violate in terms of guidelines for writing questions: Do you think the United States should release more oil reserves in order to reduce gas prices or let gas prices continue to climb until no one can afford to drive? o Minimize risk of biased words.  Most surveys consist of a fixed set of questions that are decided on in advance by the researcher. Which of the following designs may be less structured than the others? o In-person surveys  The design of the overall questionnaire is important. Researchers should attend to all of the following features of questionnaire construction EXCEPT: o Avoid interpretive questions.  A good way to determine if a questionnaire contains a context effect is to: o Comparing reverse question order in a split ballot design.  What is the minimum acceptable response rate for a mailed survey? o 70%  If you think people have an opinion but are reluctant to express it, it’s a good idea to use which type of questions? o Forced choice questions.

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