MKTG 562-IDS 540_FALL 2022_SCHEDULE Oct 9 2022
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Arizona State University *
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92323
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Marketing
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Feb 20, 2024
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1 MKTG 562/IDS 540 FALL 2022: TENTATIVE COURSE SCHEDULE Week Date Day Topic/Activity 1 Aug 24 Wednesday Greetings, E-MAIL ASSIGNMENT (due 4:00 Aug 27)
2 Aug 31 Wednesday Chapter 1 – Marketing Engineering Intro (lecture) 3 Sept 7 Wednesday Chapter 1 – Marketing Engineering Intro (continued) 4 Sept 14 Wednesday Chapter 2 – Customer value assessment, part 1 (lecture) Enginius Demo & Discussion: customer choice/predictive modeling Case previews: Hansen Foundation
5 Sept 21 Wednesday Choice Model/Predictive Modeling Demo case: Hansen Foundation
Chapter 2 – Customer value assessment, part 2 CLV (lecture) Enginius Demo & Discussion: Customer Lifetime Value (CLV) tool Case previews: Northern Aero, Syphone cases 6 Sept 28 Wednesday Case (1) Discussion:
Northern Aero (CLV) Northern Aero case questions due by 6:00 p.m. Case (2) Discussion:
Syphone (CLV) Syphone case questions due by 6:00 p.m. Chapter 3 – Segmentation & Targeting (lecture) Enginius Demo & Discussion: Segmentation tool Case preview: Pacific Brands, ESSEC, FLIP 7 Oct 5 Wednesday NO CLASS
CLV Toolkit #1 due by 6:00 p.m. 8 Oct 12 Wednesday Chapter 3 – Segmentation & Targeting (lecture) Enginius Demo & Discussion: Segmentation tool Case preview: Pacific Brands, ESSEC, FLIP
Enginius Demo: Targeting (GE/McKinsey) Tool
GE/McKinsey Tool Demo case: AWL Chapter 4 – Positioning & Perceptual maps (begin lecture)
2 9 Oct. 19 Wednesday Case (3) Discussion: Pacific Brands (segmentation) Pacific Brands case questions due by 6:00 p.m. Case (4) Discussion: ESSEC exec MBA (segmentation) ESSEC exec MBA case questions due by 6:00 p.m. Case (5) Discussion: FLIP side of segm (segmentation) FLIP side of segm case questions due by 6:00 p.m. Enginius Demo & case previews: positioning tool Case previews: Infiniti G20, Blackberry Pearl, Bunny Hop, ISBM
10 Oct. 26 Wednesday Case (6) Discussion: Infiniti G20 (positioning) Infiniti G20 case questions due by 6:00 p.m. Case (7) Discussion: Blackberry Pearl (positioning) Blackberry Pearl case questions due by 6:00 p.m. Case (8) Disc.: Can the Bunny Hop (segmentation + positioning) Can the Bunny Hop case questions due by 6:00 p.m. Case (9) Discussion: ISBM (segmentation + positioning) ISBM case questions due by 6:00 p.m. Segmentation Toolkit #2 due by 6:00 p.m.
Chapter 5 – Forecasting (lecture) MID-TERM EXAM chapters 1-4 [distributed 10/28, due 11/1 at 12:00]
11 Nov 2 Wednesday Chapter 5 – Forecasting (lecture) (continued) Enginius Demo & Discussion: Bass model Case preview: Ford Hybrid Cars, Telepresence Positioning Toolkit #3 due by 6:00 p.m. 12 Nov 9 Wednesday Case (10) Discussion:
Ford Hybrid Cars (Bass model)
Ford Hybrid Cars case questions due by 6:00 p.m. Case (11) Discussion:
Telepresence (Bass model)
Telepresence case questions due by 6:00 p.m. Chapter 6 – New product & service design [Conjoint] (lecture)
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Related Questions
2.
Joe and Noël have just gotten engaged. As they are both business students, they thought they'd try to plan their wedding preparation as a project. Here's the WBS they've determined is necessary for a simple but elegant wedding. Assume all durations are deterministic. Although perhaps not realistic to real wedding planning, by using the standard calendar in Project Libre (use default working days in software).
Task ID
Task Name
Duration
Predecessor
1
Begin Wedding Planning (milestone)
0 days
---
2
Select Site&Date
3 wks
1
3
Hire Officiant
1 wk
2
4
Hire Caterers
2 wks
1
5
Pick Menu
4 days
4
6
Order Invitations
2 wks
2,5
7
Sent Invitations to Guests
1 wk
6
8
Collect RSVPs
6 wks
7
9
Tell Caterer headcount & Order food
1 wk
8
10
Shop for Wedding Gown
4 wks
1
11
Select Bridesmaids Dresses
4 wks
10
12
Bride goes on Diet
6 wks
10
13
Get Wedding Gown altered
2 wks
12
14
Get Bridemaids' Dresses altered
4 wks
11
15
Order Flowers
2 wks
11
16…
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Slack guns for each of the activities
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WBS for construction project?
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Case Study 2:
Event Online Booking Systems: Europian Conference on Optical Communication (ECOC)
FACTBOX
ECOC 2003, Rimini
International conference dealing with optical communications
Around 1000 delegates fromup to 40 countries
Four day programme including worshops, seminars, technical sessions, a welcome reception, a banquet and local tours
The process of booking for events varies considerably depending on the type of event and the target market. Online booking systems are a feature of certain types of events, especially in the organizational category , where large numbers of people in the target market have access to the Internet. The annual Europian Conference on Optical communication (ECOC) is an international event taking place in a different Europian country every year. The conference deals with optical communications and one of the organizing bodies is the Institute of Electrical and Electronics Engineers (IEEE).
The conference has an international reputation and…
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V
what is feasibility Report ?Define when and why we need it And also define who prepare this document.
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Q2 Please help with correct answers in details: Step by step. Last submission got incorrect answers.
Due to population growth in the area, the new Liberty High School has just opened in a local school district. The athletic director at Liberty High is planning the launch of the school's track and field team. The first team practice is scheduled for April 1. The activities, their immediate predecessors, and the activity time estimates (in weeks) are listed in the following table.
Time (Weeks)
Activity
Description
ImmediatePredecessor
Optimistic
Most Probable
Pessimistic
A
Meet with board
1
1
2
B
Hire coaches
A
4
6
8
C
Conduct fundraiser
A
2
4
6
D
Announce program
B, C
1
2
3
E
Meet with coaches
B
2
3
4
F
Order team equipment
A
1
2
3
G
Register athletes
D
1
2
3
H
Reserve buses for meets
G
1
2
3
I
Plan first practice
E, H, F
1
1
1
Develop an activity schedule. (Round your answers to two decimal places.)
Activity
EarliestStart
LatestStart…
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How is slack/float calculated?
Latest finish date – duration
Latest start date – earliest start date
Earliest start date + duration
earliest start date - Latest start date
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Complaints have come to the department manager regarding timeliness of requests for patient information and a decision must be made.
Three months ago, Community Hospital opened a 24-hour urgent-care center 10 miles away in a rapidly growing community. Kent Jones, the health information services manager, took part in the planning that included the use of a combined record and one patient identification number. The decision was made to allow electronic sharing of patient records between the facilities; however, at present it is necessary to fax some portions of the record upon request. In the past month, Kent has received four complaints from the urgent care center that records were not faxed in a timely manner.
There are 26 employees in health information services. Three full-time employees care for record activity during the day, with one employee devoted to record activity during the evening shift, when a team leader and four other employees are usually in the department. During the…
arrow_forward
Complaints have come to the department manager regarding timeliness of requests for patient information and a decision must be made.
Three months ago, Community Hospital opened a 24-hour urgent-care center 10 miles away in a rapidly growing community. Kent Jones, the health information services manager, took part in the planning that included the use of a combined record and one patient identification number. The decision was made to allow electronic sharing of patient records between the facilities; however, at present it is necessary to fax some portions of the record upon request. In the past month, Kent has received four complaints from the urgent care center that records were not faxed in a timely manner.
There are 26 employees in health information services. Three full-time employees care for record activity during the day, with one employee devoted to record activity during the evening shift, when a team leader and four other employees are usually in the department. During the…
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Q.1.2 Using a suitable example each, describe what the following project planning process activities involve:
a. Establish project objective;
b. Define scope;
c. Create a Work Breakdown Structure (WBS);
d. Estimate activity durations;
e. Sequencing activities.
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Define the Early start schedule?
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Q1. Using a suitable example each, describe what the following project planningprocess activities involve:a. Establish project objective;b. Define scope;c. Create a Work Breakdown Structure (WBS);d. Estimate activity durations;e. Sequencing activities.
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Q3- Udesign is a plant producing mass production dresses. The following table shows the tasks needed to be preformed, their task times and proceeding tasks. It is required to produce 30 dresses per hour.TaskImmediate predecessorTask time (sec)A-30B-40C-20DA100EB,D25FC,D50GD,E,F50HG90a- Compute the cycle time and minimum number of workstations requiredb- Draw the precedence diagramc- What is the maximum output for this lined- Assign tasks to workstations using most number of followerse- Compute efficiency of such line
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1. Compare project management information systems (PMIS) and enterprise resource planning (ERP)
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i. Define Scope Planning
ii.Purpose of Scope Definition
iii.Explain the documents needed for Scope Change Control
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Topic: Managment Information system
Please read and answer the different parts
operational management in Customer Service department please answer accordingly
Insurance Ltd. accepts payments on various insurance policies from employees of businesses across the island. These businesses deduct payments from employees’ salaries and pay the insurance company a lump sum each month. This total amount deducted is shown on each employee’s payslip. Deductions are due at the end of each month and each participating business submits one payment for its employees to the insurance company via online payments through the bank. However, if payments were received after 11:00 a.m., the bank does not process them until the next business day. At the beginning of each month an administrative assistant at MGMT Insurance Ltd. downloads the deductions for each company and allocates payments to the various policies. These payments include the client’s unique number along with his/her relevant policy…
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Long detailed explanation using supply chain management and inventory management/project management theory and also include how each challenge would be addressed?
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Job Costing Johnson Inc. is a job-order manufacturing company that uses a predetermined overhead ratebased on direct labor hours to apply overhead to individual jobs. For the current year, estimated direct laborhours are 95,000 and estimated factory overhead is $617,500. The following information is for Septemberof the current year. Job A was completed during September, and Job B was started but not finished.[LO 4-3, 4-4, 4-5]September 1, InventoriesMaterials Inventory $ 7,500Work-in-Process Inventory (All Job A) 31,200Finished Goods Inventory 67,000Material purchases 104,000Direct materials requisitionedJob A 65,000Job B 33,500Direct labor hoursJob A 4,200Job B 3,500Labor costs incurredDirect labor ($8.50/hour) 65,450Indirect labor 13,500Supervisory salaries 6,000Rental costsFactory 7,000Administrative offices 1,800Total equipment depreciation costsFactory 7,500Administrative offices 1,600Indirect materials used 12,000Required1. What is the total cost of Job A?2. What is the total…
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ACTIVITY
Immediate Predecessor
Normal
Duration (wks)
Minimum
Duration (wks)
Crash Costs
($/wk)
A
---
4
4
---
B
---
3
2
100
C
A, B
5
3
200
D
C
4
4
---
E
C
2
1
300
F
C
1
1
---
G
D
3
2
200
H
E
1
1
---
I
F
1
1
---
J
H, I
3
1
100
What is the slack time for Activity F and the late start for Activity H?
Group of answer choices
2 weeks, 11 weeks
1 weeks, 11 weeks
3 weeks, 10 weeks
2 weeks, 12 weeks
None of the above are correct.
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Define the Late start schedule?
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Which one is NOT a basic output of a PM network analysis?
Select one:
a. Identification of the critical path(s)
b. Immediate predecessors
c. Determination of the earliest and latest start times
d. Estimated project duration
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subpart #2 Brenda appears to have an advantage with her products and services. Develop a plan for Brenda to overcome the sales resistance she is receiving.
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Design a Gantt chart using the following data, removing blank spaces on the chart.
TASK
ASSIGN TO
START
END
DURATION
STATUS
Ferry Maintenance
Maria
01/01/2023
08/01/2023
7
Completed
Crew Scheduling
Maria
08/01/2023
15/01/2023
7
Completed
Passenger & Cargo Handling
Maria
15/01/2023
22/01/2023
7
Completed
Route Planning
Kerry Ann
22/01/2023
04/02/2023
13
Completed
Safety & Emergency Planning
Kerry Ann
02/02/2023
11/02/2023
9
Completed
Ticketing & Payment
Kerry Ann
11/02/2023
18/02/2023
7
Completed
Marketing & Website Design
Shenae
18/02/2023
25/02/2023
7
Completed
Advertising
Shenae
25/02/2023
04/03/2023
7
Completed
Testing
Jenerlee
04/03/2023
11/03/2023
7
Completed
Implementation
Jenerlee
11/03/2023
26/03/2023
15
Completed
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Question:
Hershey Chocolate Corporation was the first company that produced milk chocolate in America. With the passage to time, it focused only on chocolate production, and manufactured many innovative products. After the Second World War, it managed to export its products to 90 countries. In2006, its sales reached 5 billion dollars, and employed over 14,300 people.
The objective of the project is to deploy an ERP system covering sales and procurement process. The following is the required schedule of the event.
Activity
Duration- Weeks
Immediate Predecessors
A–Select consultant for selecting system
2
_____________
B–Meet with consultant to discuss ERP
4
A
C–Meet with Board of Directors to explain proposal
1
A
D–Develop request for proposals to give to vendors
3
B,C
E–Obtain vendor proposals
4
D
F–Develop organization business cases including training
8
E
G–Present business cases to Board of Directors
1
F
H–Redo…
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Question:
Hershey Chocolate Corporation was the first company that produced milk chocolate in America. With the passage to time, it focused only on chocolate production, and manufactured many innovative products. After the Second World War, it managed to export its products to 90 countries. In2006, its sales reached 5 billion dollars, and employed over 14,300 people.
The objective of the project is to deploy an ERP system covering sales and procurement process. The following is the required schedule of the event.
Activity
Duration- Weeks
Immediate Predecessors
A–Select consultant for selecting system
2
_____________
B–Meet with consultant to discuss ERP
4
A
C–Meet with Board of Directors to explain proposal
1
A
D–Develop request for proposals to give to vendors
3
B,C
E–Obtain vendor proposals
4
D
F–Develop organization business cases including training
8
E
G–Present business cases to Board of Directors
1
F
H–Redo…
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Related Questions
- 2. Joe and Noël have just gotten engaged. As they are both business students, they thought they'd try to plan their wedding preparation as a project. Here's the WBS they've determined is necessary for a simple but elegant wedding. Assume all durations are deterministic. Although perhaps not realistic to real wedding planning, by using the standard calendar in Project Libre (use default working days in software). Task ID Task Name Duration Predecessor 1 Begin Wedding Planning (milestone) 0 days --- 2 Select Site&Date 3 wks 1 3 Hire Officiant 1 wk 2 4 Hire Caterers 2 wks 1 5 Pick Menu 4 days 4 6 Order Invitations 2 wks 2,5 7 Sent Invitations to Guests 1 wk 6 8 Collect RSVPs 6 wks 7 9 Tell Caterer headcount & Order food 1 wk 8 10 Shop for Wedding Gown 4 wks 1 11 Select Bridesmaids Dresses 4 wks 10 12 Bride goes on Diet 6 wks 10 13 Get Wedding Gown altered 2 wks 12 14 Get Bridemaids' Dresses altered 4 wks 11 15 Order Flowers 2 wks 11 16…arrow_forwardSlack guns for each of the activitiesarrow_forwardWBS for construction project?arrow_forward
- Case Study 2: Event Online Booking Systems: Europian Conference on Optical Communication (ECOC) FACTBOX ECOC 2003, Rimini International conference dealing with optical communications Around 1000 delegates fromup to 40 countries Four day programme including worshops, seminars, technical sessions, a welcome reception, a banquet and local tours The process of booking for events varies considerably depending on the type of event and the target market. Online booking systems are a feature of certain types of events, especially in the organizational category , where large numbers of people in the target market have access to the Internet. The annual Europian Conference on Optical communication (ECOC) is an international event taking place in a different Europian country every year. The conference deals with optical communications and one of the organizing bodies is the Institute of Electrical and Electronics Engineers (IEEE). The conference has an international reputation and…arrow_forwardV what is feasibility Report ?Define when and why we need it And also define who prepare this document.arrow_forwardQ2 Please help with correct answers in details: Step by step. Last submission got incorrect answers. Due to population growth in the area, the new Liberty High School has just opened in a local school district. The athletic director at Liberty High is planning the launch of the school's track and field team. The first team practice is scheduled for April 1. The activities, their immediate predecessors, and the activity time estimates (in weeks) are listed in the following table. Time (Weeks) Activity Description ImmediatePredecessor Optimistic Most Probable Pessimistic A Meet with board 1 1 2 B Hire coaches A 4 6 8 C Conduct fundraiser A 2 4 6 D Announce program B, C 1 2 3 E Meet with coaches B 2 3 4 F Order team equipment A 1 2 3 G Register athletes D 1 2 3 H Reserve buses for meets G 1 2 3 I Plan first practice E, H, F 1 1 1 Develop an activity schedule. (Round your answers to two decimal places.) Activity EarliestStart LatestStart…arrow_forward
- How is slack/float calculated? Latest finish date – duration Latest start date – earliest start date Earliest start date + duration earliest start date - Latest start datearrow_forwardComplaints have come to the department manager regarding timeliness of requests for patient information and a decision must be made. Three months ago, Community Hospital opened a 24-hour urgent-care center 10 miles away in a rapidly growing community. Kent Jones, the health information services manager, took part in the planning that included the use of a combined record and one patient identification number. The decision was made to allow electronic sharing of patient records between the facilities; however, at present it is necessary to fax some portions of the record upon request. In the past month, Kent has received four complaints from the urgent care center that records were not faxed in a timely manner. There are 26 employees in health information services. Three full-time employees care for record activity during the day, with one employee devoted to record activity during the evening shift, when a team leader and four other employees are usually in the department. During the…arrow_forwardComplaints have come to the department manager regarding timeliness of requests for patient information and a decision must be made. Three months ago, Community Hospital opened a 24-hour urgent-care center 10 miles away in a rapidly growing community. Kent Jones, the health information services manager, took part in the planning that included the use of a combined record and one patient identification number. The decision was made to allow electronic sharing of patient records between the facilities; however, at present it is necessary to fax some portions of the record upon request. In the past month, Kent has received four complaints from the urgent care center that records were not faxed in a timely manner. There are 26 employees in health information services. Three full-time employees care for record activity during the day, with one employee devoted to record activity during the evening shift, when a team leader and four other employees are usually in the department. During the…arrow_forward
- Q.1.2 Using a suitable example each, describe what the following project planning process activities involve: a. Establish project objective; b. Define scope; c. Create a Work Breakdown Structure (WBS); d. Estimate activity durations; e. Sequencing activities.arrow_forwardDefine the Early start schedule?arrow_forwardQ1. Using a suitable example each, describe what the following project planningprocess activities involve:a. Establish project objective;b. Define scope;c. Create a Work Breakdown Structure (WBS);d. Estimate activity durations;e. Sequencing activities.arrow_forward
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