MHA5010_BantaLucresha_Assessment1-1
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School
Capella University *
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Course
5010
Subject
Health Science
Date
Dec 6, 2023
Type
docx
Pages
8
Uploaded by ChancellorCapybara3440 on coursehero.com
1
Current Environmental Analysis
Capella University
Lucresha Banta
July 14, 2023
2
The healthcare organization that I have selected is UnitedHealthcare Group.
UnitedHealth Group, located in Minneapolis, MN, is a health care and well-being
company. UnitedHealth Group is a managed healthcare company that promotes
evidence-based medicine, simplifies the administrative aspects of healthcare delivery,
and provides actionable and relevant data to help physicians, consumers, employers,
and healthcare professionals to make better and more informed healthcare decisions
(www.uhc.com).
Directional Strategy
Directional strategy is a company’s “mission, vision, values, and strategic goals”
(Ginter, Swayne, & Duncan, 2018, p. 165). UnitedHealth Group’s values include
integrity, compassion, relationships, innovation, and performance. UnitedHealth Group’s
mission statement is “helping people live healthier lives and helping make the health
system work better for everyone” (www.uhc.com). UnitedHealth Group’s priorities are
achieving universal coverage, affordability, and health outcomes (
wwww.uhc.com
).
“Informed by our stakeholders, our sustainability priority areas reflect our commitment to
providing distinct value to those we are privileged to serve and society more broadly.
Our five strategic growth priorities — value-based, comprehensive care delivery; health
benefits; health technology; health financial services; pharmacy services — reflect how
we see our business objectives and mission working in tandem to support a healthier
society” (
2021-sustainability-report.pdf (UnitedHealth Group.com)
.
External Environment
3
A PEST analysis uses political, economic, social, and technological information
or factors that could affect a business now or in the future [ CITATION Mar23 \l 1033 ].
The analysis helps management better understand the market and prepare for potential
shifts.
Some external factors affecting UnitedHealthcare Group include other managed
healthcare companies such as The Cigna Group, Humana, Blue Cross Blue Shield, and
Aetna. The competitive factors that can affect business include sales, pricing, and
marketing of the products and services, consumer satisfaction, product innovation, level
of quality of products and services, network capabilities, market share, efficiency of
administration operations, product distribution systems, financial strength, and
marketplace reputation. Political factors include government regulations, CMS
regulations, hospital regulations, healthcare bills, legislation, and funding. Patients’
financial status, ability to pay for healthcare services, and social determinants of health
are all economic factors to consider. Social factors include changes in the age
demographics of consumers and changes in spending habits of consumers post covid.
Due to more people having internet access, consumers can more easily shop and use
information from the internet to help make more informed decisions. Technology factors
include what AI services other companies have available to their members and how
easy their platforms are to use. Consumers, both members, and providers, appreciate
the ease of use when it comes to using media that companies have to offer. The more
complicated they are, or the more issues there are, the less likely the consumer will use
the company. Internet security and the protection of personal data are important. The
extent of internet security depends on the quality of hardware and software, which may
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