BSBCMM511_Lonsdale_Learner Guide V2
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BSBCMM511
Communicate with Influence
V2.0-21
Student Learning Guide
Disclaimer
This guide contains information that is correct at the time of printing. Changes to
legislation and/or training products may impact on the currency of information
included. The training provider reserves the right to vary and update information
without notice. Readers are advised to seek any changed information and/or updates
from the training provider.
This guide has been prepared as a resource to assist assessors to understand the
competency requirements of the assessment tools. All assessors must read,
understand, be familiar with, and follow the instructions, policies and procedures
outlined in this guide. Reviewed by:
Company
: Dativity Pty Ltd ABN
: 32657842263
Website
: www.dativity.io
Version Control
Versio
n:
Date:
Details of Changes:
1.0
03/01/202
3
Initial Development
2
BSBCMM511
Communicate with Influence
Contents
Disclaimer
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2
Version Control
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2
Student Learning Guide
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5
BSBCMM511 - Communicate with Influence (Release 1)
.........................................................
5
Unit Application
....................................................................................................................................
5
Elements and Performance Criteria
...............................................................................................
5
Knowledge Evidence
..........................................................................................................................
6
Chapter 1: Identify Communication Requirements
..................................................................
8
1.1 Confirm authority to present material on behalf of an organisation or work area, according
to organisational policies and procedures
............................................................................................
8
1.2 Identify information that may be subject to confidentiality and manage appropriately
.......
10
1.3 Identify information needs of audience and prepare a position in line with purpose of
communication
.......................................................................................................................................
11
Chapter 2: Negotiate to Achieve Agreed Outcome
..................................................................
14
2.1 Identify objectives of negotiation, and needs and requirements of stakeholders
.................
14
2.2 Identify and document potential issues and problems
..............................................................
16
2.3 Prepare positions and supporting arguments according to objectives
....................................
18
2.4 Communicate with stakeholders, and establish areas of common ground and potential
compromise
.............................................................................................................................................
21
2.5 Confirm and document outcomes of negotiation
.......................................................................
30
Chapter 3: Participate in and Lead Meetings
...........................................................................
31
3.1 Identify the need for meeting and schedule according to stakeholder availability
................
31
3.2 Prepare meeting materials and distribute to stakeholders
.......................................................
36
3.3 Conduct meeting and contribute to discussions
.........................................................................
37
3.4 Seek consensus on meeting objectives
.........................................................................................
39
3.5 Summarise outcomes of meetings and distribute to stakeholders
..........................................
42
Chapter 4: Make Presentations
..................................................................................................
43
4.1 Identify forums to present according to organisational objectives
...........................................
43
4.2 Determine tone, structure, style of communication and presentation according to target
audience
...................................................................................................................................................
45
4.3 Prepare presentation according to desired outcomes
...............................................................
49
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BSBCMM511
Communicate with Influence
4.4 Provide an opportunity for audience to ask questions
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54
4.5 Follow up with stakeholders following presentation
...................................................................
56
4.6 Evaluate presentation and identify areas for improvement
......................................................
56
Summary
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57
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BSBCMM511
Communicate with Influence
Student Learning Guide
BSBCMM511 - Communicate with Influence (Release 1)
Unit Application
This unit describes the skills and knowledge required to present and negotiate
persuasively, lead and participate in meetings and make presentations to customers,
clients and other key stakeholders.
The unit applies to individuals who are managers and leaders required to identify,
analyse, synthesise and act on information from a range of sources, and who deal with
unpredictable problems as part of their job role. They use initiative and judgement to
organise the work of self and others and plan, evaluate and co-ordinate the work of
teams.
No licensing, legislative or certification requirements apply to this unit at the time of
publication.
Elements and Performance Criteria
Element
Performance Criteria
1. Identify communication requirements
1.1 Confirm authority to present material on behalf of
an organisation or work area, according to
organisational policies and procedures
1.2 Identify information that may be subject to
confidentiality and manage appropriately
1.3 Identify information needs of audience and prepare
a position in line with purpose of communication
2. Negotiate to achieve agreed
outcome
2.1 Identify objectives of negotiation, and needs and
requirements of stakeholders
2.2 Identify and document potential issues and
problems
2.3 Prepare positions and supporting arguments
according to objectives
2.4 Communicate with stakeholders, and establish
areas of common ground and potential compromise
2.5 Confirm and document outcomes of negotiation
3. Participate in and lead meetings
3.1 Identify the need for meeting and schedule
according to stakeholder availability
3.2 Prepare meeting materials and distribute to
stakeholders
3.3 Conduct meeting and contribute to discussions
3.4 Seek consensus on meeting objectives
3.5 Summarise outcomes of meetings and distribute to
stakeholders
5
BSBCMM511
Communicate with Influence
4. Make presentations
4.1 Identify forums to present according to
organisational objectives
4.2 Determine tone, structure, style of communication
and presentation according to target audience
4.3 Prepare presentation according to desired
outcomes
4.4 Provide an opportunity for audience to ask
questions
4.5 Follow up with stakeholders following presentation
4.6 Evaluate presentation and identify areas for
improvement
Performance Evidence
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
participate in and lead at least two meetings
prepare and make a presentation to two different groups.
In the course of the above, the candidate must:
communicate with key stakeholders to position the business to best effect including:
listening actively
understanding information needs of others
adapting communication to suit the audience
identifying suitable platform for presentations
presenting reliable information
designing the presentation to meet the needs of the audience
answering questions clearly and concisely.
Knowledge Evidence
6
BSBCMM511
Communicate with Influence
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