BUS-FPX3007_CollierNicole_Assessment 2-1

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Salt Lake Community College *

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123

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Business

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Jan 9, 2024

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docx

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5

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From: Nicole.collier@capella.edu To: Thomas.Stewart@Amazon.com CC: BCC: Dear Thomas, After thoroughly examining Amazon’s website, I have concluded that there is a need to provide more clarity on Amazon's vision and mission statements. While the website already provides an abundance of information for potential clients, job seekers, investors, and auditing entities, I believe that a new and improved version of the website can more effectively convey Amazon’s over vision, mission, and code of ethics. Purpose and Key Elements of Mission Statements A mission statement is a concise statement that outlines the goals and values of a company or organization. It should clearly state what the organization’s mission is via its services and/or products. Without a mission statement that is evident on the website, there is no way for a potential customer, investor, or employee to see where they may fit in and benefit from a partnership with Amazon. It is evident by Amazon’s guiding principles shown in the “Who We Are” section of the website that Amazon is focused on being the top retail and entertainment company in the world while staying focused on the customers. The mission statement must focus on maintaining 1
high achieving status and inspiration to all who would potentially be a part of that journey. Purpose and Key Elements of Vision Statement A vision statement is like a mission statement in that it gives inspiration toward company goals, however, it is different in that it defines those actual goals. According to Board Source, the three elements of a vision statement are the dream, the long-term goal, and the unconditional direction where the organization is heading. (Elements of a Vision Statement, 2016) The “Who We Are” section of the Amazon website currently gives potential partners and consumers an idea of the vision statement by providing how the company is impacting communities on a small and large scale. Purpose and Key Elements of a Code of Ethics The Code of Ethics for a company or organization needs to state how it will not engage to accomplish the company’s goals. According to Investopedia, a Code of Ethics is a guide of principles designed to help professionals conduct business honestly and with integrity. Amazon needs to have a clear and concise Code of Ethics that is easily accessible on the website to ensure that all stakeholders are aware of the company’s ethical standards. Evaluation of Statements 2
Amazon’s website provides a wealth of information about the company’s mission, vision, and code of ethics. However, there is always room for improvement. One suggestion would be to make the mission and vision statements more prominent on the website so that they are easily visible to all visitors. Another suggestion would be to provide more detailed information about the company’s code of ethics, perhaps by including case studies or examples of how the code has been applied in practice. Elements to Include on the Mission, Vision, and Ethics Web Page of the Company Website A mission statement is essential for any company to communicate its goals and values to its stakeholders. By having a clear and concise mission statement, Amazon can communicate its goals and values to its stakeholders, including customers, employees, and investors. This can build trust and loyalty among these groups. By having a clear and inspiring vision statement, Amazon can motivate its employees and stakeholders to work towards a common goal. This can help create a sense of purpose and direction. A code of ethics is essential for any company to ensure that its employees act ethically and responsibly. By having a clear and comprehensive code of ethics, Amazon can ensure that its employees act ethically and responsibly. This can help build trust and credibility among customers, employees, and investors. Each element can ultimately support the company’s business goals. 3
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