mba540module5milestone2

Competitive Advantage(building materials company)?

Under Armour Nike Industry Key Success Factors Weight Rating Wtd. Score Rating Wtd. Score Innovative Product Design           Product Line Breadth           Brand Awareness / Reputation           Distribution Capabilities           Celebrity Endorsers           Geographic Market Coverage                       TOTAL 1.0         Competitive Strength Assessment Using the Key Success Factors you identified in the Industry Analysis, complete a Competitive Strength Assessment using Under Armour and Nike.  Supporting rationale for your ratings (use as much space as needed):             Conclusions from your completed Competitive Strength Assessment:

Question 3 With the article above in mind, propose how the three and four star Dubai hotels can design a customer driven marketing strategy and segment the consumer market.

Service marketing topics _ how does service blueprinting can aid in designing and delivering exceptional services?

Q4: In any modern firm, achieving service excellence through structural changesis inevitable. In this case, your company wishes to combine the Contact Centerand the online marketing business. Your team has been tasked with doing ananalysis of the scenario.(i) Describe the benefits of outsourcing the Contact Center. Ifrequired, give examples (ii) Identify any five benefits and five drawbacks of integrating theCall Center with the online marketing business for theorganization (iii) Describe the benefits of a virtual Contact Center

S C 0 r e 4 b) 3.5 3+ 2.5 2 1.5 1 0.5 + 0 4 3.17 3.18 Malaysian Logistics Performance Index 3.45 3.49 Custom Logistics Efficiency Infrasturcture 3.65 Based on the above chart: a) 3.21 World Bank Logistics Performance Index 3.46 3.57 *Note: Score: 0 - Poor, 5- Excellent 3.34 Timeliness Track and Trace Quality and Logistics Cost Competency Malaysia Logistics Performance Index 3.52 Source: https://www.lpimy.com The above chart shows the comparison between the average Malaysia Logistics Performance Index (MLPI) and the World Bank Logistics Performance Index (WBLPI). Discuss five (5) key components measured in the survey. 3.48 The MLPI is a survey based measurement of the Malaysia logistics performance from the views of industry professionals. The objective of the survey is to evaluate the status of logistics performance for Malaysia. 3.28 Compare the trend of performance between MLPI and WBLPI.

Give an example and describe the following I.T issues. 1.Globalization

Question 2 A functional strategy helps set objectives that guide the optimum allocation of resources among different business functions. This strategy also guides and facilitates coordination among the functions to maximize their outcomes. (a)      Discuss any THREE (3) functional strategies from urban online food delivery business during the pandemic of COVID-19.

Hi there . can you please assist  on the following  question below Q.1 importance of logistics and supply chain management as an area of management in an organisation.

Q4. What are the differences between in-house e-commerce development with packaged solutions and service providers?

Question 2: According to the Business Intelligence and Analytics tools, answer the following questions. a) What is Cloud-based OLAP services? b) List in the Table 1 the market leading vendors for OLAP systems. Table 1Vendor products OLAP Vendor Product(s)

3. Suppose that a logistics company is designing its offering for a manufacturer of frozen foods to deliver their products to various retailers. Assume that the logistics company follows differentiation strategy to gain competitive advantage. How would this logistics company design the following aspects of the offering in order to create value for the frozen food manufacturer? (a) Product (b) Service (c) Delivery (d) Advice

Subject: Procurement & sourcing Q): explain the difference in purchasing, procurement and strategic sourcing with examples?

Q5. Taking a Tourism service into consideration, critically appraise the characteristics of marketing of servicesand additional marketing considerations that these services require.

Why Supply Chain Management in the hotel industry is the key to success? (Thesis Statement)

Qu With reference Q 1. Discus how information systems are transforming businesses?

An aluminum can manufacturer has discovered a way to improve its manufacturing process. As a result, its manufacturing cost has been reduced from $0.89 to $0.79 cents. How can the manufacturer best exploit this cost advantage? Information to be given if asked Market • The client is the leader in its market with a 40% share and supplies directly to major beverage manufacturers. • The number two player in the market has about 30% of the market and many small competitors share the rest. Substitutes • Aluminum cans have a lower priced substitute, steel cans, which have inferior printing and stamping characteristics. • Steel cans are used by customers who do not want to pay the premium for aluminum cans.

QUESTION 3Andrew and Simon are prospective entrepreneurs and are soliciting your advice to start their entrepreneurial venture in a profitable industry. Your task is to choose for them an industry you know very well and do an industry and competitive analysis to determine its profitability and advise them accordingly.

List 3 major customer follow up methods that strengthen the partnership. (

Element   Description   Mission   Amazon’s mission statement is “To be Earth’s most customer-centric company.”   There are four characteristics associated with this mission statement – lowest prices, best selection of goods and services, convenience of e-commerce, and global industry leadership.   Amazon’s mission statement points to having a wide selection of products to satisfy customers. Amazon’s mission underlines convenience by offering access to products and services via the Internet.   Amazon’s mission statement uses the word “Earth” to represent the want of being the top leader in customer satisfactions for all nations.   Reference:   Gregory, Lawrence (2022). Amazon.com Inc.’s mission statement & vision statement (an analysis). https://panmore.com/amazon-com-inc-vision-statement-mission-statement-analysis   Vision   Amazon’s vision statement is “To become Earth’s best employer and Earth’s safest place to work.”   These three characteristics are identified in Amazon’s…

discuss how Kenya airlines can effectively evaluate strategy

This question is related to the STP process: Segmentation, targeting and positioning.Q.1  Explain the terms Segmentation, targeting and positioning. Q 2 Briefly describe the following in relation to Mr Price clothing:• Describe two demographic variables used by Mr Price clothing.• Describe the targeting strategy approach by Mr Price clothing• Describe the positioning method adopted by Mr Price clothing.

Part 4 Independent Challenge 2 1. Get ready Help Sage Realty Services find a solution to a problem. Complete the following steps. Figure 4-17 (duplicated below) shows the ideas for how to try the solution of improving customer service and increasing referrals for six months. FIGURE 4-17 Survey customers Sponsor event for home buyers Send links or DVDs of virtual tours Update contact management software Do in three stages: March 1-15, May 1-15, and September 1-15 Organize follow-up social events with recent customers 2. Now you try In the following space, identify the objectives and tasks for putting the solution into practice, based on the details shown in Figure 4-17. In the following table, organize the tasks into an action plan based on the following table: Sage Realty needs to improve customer service Better customer service will increase referrals (and sales), xxx Overall budget is $800 Survey customers ($75 for online survey, plus $125 for phone calls) Barbara Norman can do…

Business Plan for 39 Storage https://www.39storage.com/ (This Company) Cover these points below Executive Summary Cite Sources

Question 8. When looking at the entire industry, the main areas in a company's overall value chain where important differences between firm's cost and those of competitors do not occur are in a. restoring cost parity of deficiencies b. the suppliers industry value chain c. the forward channel portion of the industry chain d. a company's own internal activities e. None of these

Subject: Procurement & sourcing Q): Difference between verticle/ Functional and horizontal/ process organization?

Question 11 Our marketing department have identified a new use for our product which with a slight repositioning could result in a new market in which we can generate sales. Under a SWOT analysis what would this be best described as? A Strength B Opportunity C Threat D Weakness

Enabled: Chapter 4 The Art of Modelling with S.. Saved Help Sa An analyst has started preparing a spreadsheet as shown below. Column A contains the headings for various parameters and Column B contains the analyst's range names to be used in Excel. A B 1 Price per Unit 2 Cost per Unit 3 Profit per Unit Price Per_Unit CostPerUnit Profit_per_Unit 4 5 Fixed Costs FixedCosts VariableCosts$ 6 Variable Costs Label each of the following range names as "Correct" if is a valid range name in Excel or "Incorrect" if the range name is not valid for use in Excel. Proposed Range Name Price Per Unit CostPerUnit Profit_per_Unit FixedCosts VariableCosts$

Q.no.7 Interpret the relationship between specialization and vertical integration. List the advantages and disadvantages of vertical integration.?

Write down data analysis mathemetical about  e-commerce platform; cross-border e-commerce platform?

URL Links: • https://www.genesis.com/worldwide/en/main.html• https://www.genesishouse.com/us/en/nyc/index.html• https://media.genesis.com/news/all/genesis-house-new-york--a-sophisticated- Genesis Motor is a division of the South Korean vehicle manufacturer Hyundai Motor Group. Please visit the Genesis Motor and Genesis House websites and read the relevant press release. Then answer Questions 1.1 and 1.2. Question 1.1:  Car shoppers are looking for more personalized and enriching experiences to satisfy their needs. Using company information from the above links, please identify and critically discuss the marketing strategy of Genesis Motor, including its market segmentation, targeting, differentiation and positioning. Question 1.2:  Keeping in mind the commonly known frameworks and typologies from the educational material, please identify the major brand strategy decisions of Hyundai Motor for its Genesis division.

QUESTION 3 Another solution for antibiotic resistanceis the development of new drugs that defeat resistant bacteria. Such research and development has a high fixed cost and can only be undertaken in industries with high market concentration where firms have significant monopoly power,like the pharmaceutical industry. Examine thisindustry using the theory and models of industry structure. Should government be worried about any aspect of how an industry with this market structure will perform?

Company: Accor Hotel  Analysis of the firm Use an appropriate technique to evaluate the firm’s key capabilities and competitive resources identify any resources or capabilities which might be the basis of competitive advantage list-making and assertions are not appropriate; this section should show an ability to apply a suitable technique of analysis Recent firm performance should cover the past four to five years financial performance could include profitability, productivity or efficiency ratios (as appropriate for your firm) identify trends and explain anomalies (can you link them to other sections of the report?) contextualise firm financial performance (compare to industry average or key competitors) marketing performance could include an evaluation of the brand(s) and other marketing metrics available, such as customer loyalty/customer churn rate, return on advertising spend, customer acquisition costs, average lifetime value of customer, amongst others base marketing and…

Long detailed explanation using supply chain management and inventory management/project management theory and also include how each challenge would be addressed?

Subject: Procurement & sourcing Q): explain how various parties/players affect the sourcing process give examples?