You manage a cable company that offers 2 channels - NBC and Fox. You face 2 types of customers (type A and type B) and there are

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.2: Lowe’s Taps Technology For Retailing Edge
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You manage a cable company
that offers 2 channels - NBC and
Fox. You face 2 types of customers
(type A and type B) and there are
100 customers of each type. Their
respective values for each channel
are:
Туре А | Туре В
$15
Fox $3
$7
Suppose that you sell each
channel separately. You should
set a price of $
a price of $
NBC $10
for NBC and
for Fox.
Transcribed Image Text:You manage a cable company that offers 2 channels - NBC and Fox. You face 2 types of customers (type A and type B) and there are 100 customers of each type. Their respective values for each channel are: Туре А | Туре В $15 Fox $3 $7 Suppose that you sell each channel separately. You should set a price of $ a price of $ NBC $10 for NBC and for Fox.
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